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The purpose of this paper is to offer a debate addressing the following issue: how can words fully express the meaning inherent in our observations, personal interviews and pictures when so much of it is subtle, hidden and contextually bound?

A debate is proposed regarding how we present our rich, meaningful data in the journals that Belk, Arnould, Wallendorf, and Holbrook (amongst others) have worked so hard to open to us. In so doing, we may be able to demonstrate more fully the power and insight that is offered by this research paradigm.

In 2001 Baraldi and Bocconcelli asked how we could possibly understand the beauty and magnificence of a Caravaggio masterpiece by reading a description of its colours, the intensity of each shade, the size of the details and the dimensions of the frame? Similarly, this paper contends that the interpretivist community should contemplate the rules (real or perceived) under which we publish our work.

The paper offers arguments against seemingly restrictive elements placed on authors' work in journal publications. Insights are offered on the use of the interpretive route.

This paper aims to contribute to the special issue theme by analysing intentional non‐consumption through anti‐consumption and consumer resistance lenses.

A total of 16 in‐depth interviews with women who intentionally practise non‐consumption for sustainability were completed.

Two major themes where identified: I versus them: the careless consumers, and The objective/subjective dialectic in mundane practices.

While it is tempting to delineate one concept from another, in practice, both anti‐consumption and consumer resistance intersect and represent complementary frameworks in studying non‐consumption.

This paper aims to examine the role of personality in how people respond to sexual appeals in advertising. The impact of three traits (extraversion, neuroticism and openness) was tested.

A mixed‐factor experimental design was used. Gender, level of sexual appeal (manipulated over two levels) and participants' standing on each of the three personality trait scales were the between‐subjects factors. Relevance of the product to the appeal, which was also manipulated over two levels, was the within‐subjects factor. The sample comprised 156 undergraduate students, and each student was randomly assigned to either a mild appeals or an overt appeals condition.

The results show that levels of extraversion and openness directly affect responses to advertisements as measured with attitude towards the advertisement.

Recommendations are made, including that overt sexual appeals should not be used on a target audience of “introverts”, or people who are characterised as quiet, shy and reserved.

This research extends existing work on the effect of individual differences on consumers' reactions to advertising and is the first to show that personality traits affect responses to sexual appeals.

This case study focuses on social entrepreneurship in emerging markets, looking at what is social entrepreneurship, theories of market failure, opportunity generation through effectuation, social franchising and funding.

Students of social entrepreneurship, development studies, sustainable livelihoods and asset-based development. It is useful for customised or short programmes or for students with a background in business (e.g. Diploma in Business Administration/MBA/custom programmes) wanting to understand social enterprise and blended theories of social and economic change.

The case tells the story of Unjani container clinics which are providing affordable, quality access to people who struggle to access South Africa’s crumbling public health system. Dr Iain Barton recognised the role that nurses can play to relieve pressure on the system, by providing primary healthcare. He piloted Unjani using shipping containers as clinics with support from his company, Imperial Health Sciences. The story of Unjani is therefore one of startup and sustainable growth, partnership and building independent, self-sustaining social enterprises in a franchising system. The theory explored includes the importance of context, the role of market failure in spotting opportunity, developing opportunity through effectuation, defining social entrepreneurship and funding and growing the organisation.

The teaching objectives are framed by Mair (2010) who finds that where social entrepreneurs operate affects what they do and how they do it. Objective 1: Explores the influence of context on social entrepreneurship helping students frame a definition of social entrepreneurship. Objective 2: Students are able to connect the theory of market failure to opportunity identification and effectuation for social entrepreneurs. Objective 3: Students apply the definition of social entrepreneurship based on Santos’ (2010) Positive Theory. Objective 4: Students will be able to apply knowledge of social franchising models, as an approach to scaling. Objective 5: Students understand the principles of resource dependency theory and are able to use the funding spectrum as a tool to identify funding types.

Links to two videos are provided in the case. Recommendations are also made for materials to be used in the class, e.g. Global Competitiveness Index and Gapminder World, which are excellent tools to demonstrate the social and economic growth divide.

CSS 3: Entrepreneurship.

The presence of Latin in heavy metal music ranges from full texts, intros, song and album titles to band names, pseudonyms, and literary quotations. This chapter sheds light on heavy metal's fascination with the history and ‘arcane’ sound of Latin, and investigates its patterns of use in lyrics with the help of Natural Language Processing tools and digitally-available linguistic resources. First, the authors collected a corpus of lyrics containing differing amounts of Latin and enhanced it with descriptive metadata. Next, the authors calculated the richness of the vocabulary and the distribution of content words. The authors processed the corpus with a morphological analyser and performed both a manual and a computational search for intertextuality, including allusions, paraphrase and verbatim quotations of literary sources. The authors show that, despite it being a dead language, Latin is very frequently used in metal. Its historical status appears to fascinate bands and lends itself well to those religious, epic and mysterious themes so characteristic of the heavy metal world. The widespread use of Latin in metal lyrics, however, sees many bands simply reusing Latin texts – mostly from the Bible – or even misspelling literary quotations.

This study focuses on emergency and strategic responses to drug-related deaths. This paper uses policy network theory and policy analysis frameworks to subject programme development and financial decision-making processes to critical scrutiny.

A qualitative, case-based design focuses on Scottish Government responses to rising drug-related deaths, using publicly available data to produce interpretive critical analysis.

Analysis indicates that established drug policy communities influence emergency and strategic policy and programme development in relation to drug deaths. Results reveal that policy communities aid government to develop placebo policies and avoid policy traps associated with social determinants of drug-related deaths. This study documents a lack of transparency and accountability in financial decision-making by a third party operating on behalf of Scottish Government. To improve accountability necessitates that drug policy decisions acknowledge existing legislative duties to address socio-economic inequality in this policy area.

In seeking convergence and corroboration publicly available data sources were identified that focus on emergency and strategic responses to drug-related deaths in Scotland. The authors recognise the potential for bias in qualitative and interpretive analysis of this data (Bowen, 2009).

This study provides robust critical analysis on how policy networks exert influence on spending decisions related to drug policy in Scotland. This is useful for researchers and drug policy advisors.

While much has been written on drug deaths in Scotland, using policy network and policy success frameworks to examine policy and programme development, provides originality of analysis in this under-researched aspect of drug policy.

Employers are increasingly attempting to mitigate subtle but harmful forms of employee rudeness and slights. These include “microaggressions”, “everyday discrimination” and “workplace incivility”, among others. It is unclear which of these various terms is most acceptable for introducing the topic in the workplace. This paper explores human resources (HR) leaders' considerations about the terms and the organisational context that allow for successful implementation.

16 expert interviews were conducted with HR leaders from large organisations in the United Kingdom. Reflexive Thematic Analysis was used to explore interview transcripts.

HR leaders reflected on various terms for subtle slights, largely according to how understandable (coherent) and emotionally resonant (provocative) they appeared. They did not converge on any universally accepted term. Less abstract terms were regarded as most acceptable for a broad audience. There was a view that leaders, often representing dominant groups, would find provocative terms such as microaggressions less acceptable than under-represented groups; the latter would find their experiences of subtle slights validated by terms such as microaggressions. Participants suggested that understanding the need for change was a necessary precursor to participation in training. Compliance-based approaches were considered less helpful. Implications for the design of training initiatives are presented whereby several terms could be used and explained.

This is the first study to gather HR leaders' views on the acceptable terminology for subtle slights. Findings suggest employers may find value in adopting an implementation science approach to introducing diversity initiatives.

This paper demonstrates that three intermediate care services in Shepway, East Kent each cater for distinct patient groups, and that data from a single assessment process (SAP) tool can be used to differentiate between them. By applying statistical techniques, inferences can be made about the likelihood of admission to a particular service, given specific health characteristics. In conclusion, we highlight the utility of standardised assessment as a means of providing data for audit and planning, and stress the importance of the SAP as a means of developing care services.