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Article
Publication date: 8 May 2024

Jinhuan Tang, Qiong Wu and Kun Wang

Intelligent new energy vehicles (INEVs) are becoming the competitive hotspot for the automobile industry. The major purpose of this study is to determine how to increase…

Abstract

Purpose

Intelligent new energy vehicles (INEVs) are becoming the competitive hotspot for the automobile industry. The major purpose of this study is to determine how to increase innovation efficiency through knowledge sharing and technology spill between new energy vehicle (NEV) enterprises and technology enterprises. This will help to improve the core competence of the automobile industry in China. Also, it serves as a guide for the growth of other strategic.

Design/methodology/approach

The authors construct a tripartite evolutionary game model to study the cross-border cooperative innovation problem. Firstly, the payment matrix of NEV enterprise, technology enterprise and government is established, and the expected revenue of each participant is determined. Then, the replication dynamic equations and evolutionary stability strategies are analyzed. Finally, the theoretical research is validated through numerical simulation.

Findings

Results showed that: (1) An optimal range of revenue distribution coefficient exists in the cross-border cooperation. (2) Factors like research and development (R&D) success rate, subsidies, resource and technology complementarity, and vehicles intelligence positively influence the evolution towards cooperative strategies. (3) Factors like technology spillover risk cost inhibit the evolution towards cooperative strategies. To be specific, when the technology spillover risk cost is greater than 2.5, two enterprises are inclined to choose independent R&D, and the government chooses to provide subsidy.

Research limitations/implications

The research perspective and theoretical analysis are helpful to further explore the cross-border cooperation of the intelligent automobile industry. The findings suggest that the government can optimize the subsidy policy according to the R&D capability and resource allocation of automobile industry. Moreover, measures are needed to reduce the risk of technology spillovers to encourage enterprise to collaborate and innovate. The results can provide reference for enterprises’ strategic choice and government’s policy making.

Originality/value

The INEV industry has become an important development direction of the global automobile industry. However, there is limited research on cross-border cooperation of INEV industry. Hence, authors construct a tripartite evolutionary game model involving NEV enterprise, technology enterprise and the government, and explore the relationship of cooperation and competition among players in the INEV industry, which provides a new perspective for the development of the INEV industry.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 7 April 2023

Suyuan Wang, Huaming Song, Hongfu Huang and Qiang Huang

This paper explores how the manufacturer’s strategic choice (acquisition or investment) impacts product quality in a supply chain comprising two complementary suppliers and a…

Abstract

Purpose

This paper explores how the manufacturer’s strategic choice (acquisition or investment) impacts product quality in a supply chain comprising two complementary suppliers and a common manufacturer.

Design/methodology/approach

The manufacturer faces six strategic choices to improve product quality: acquiring or investing in the high-capable supplier, the low-capable supplier, or both. As the Stackelberg leader, the manufacturer determines which strategy is adopted, while suppliers are separately responsible for components’ quality and wholesale prices. The authors use game theory and calculate the model with Mathematica.

Findings

The authors develop analytical models to analyze how acquisition costs, investment proportions, component importance and quality improvement coefficients influence decision-makers. The results show that the highest quality may not benefit the manufacturer. Investing in or acquiring a low-capable supplier is better than a high-capable supplier under certain conditions. If the gaps between two suppliers’ quality improvement coefficients and the importance of two components are dramatic, the manufacturer should choose an investment strategy.

Originality/value

This study contributes to the complementary supply chain management by comparing two kinds of strategies-acquisition and investment, with a high-capable supplier and a low-capable supplier.

Details

The TQM Journal, vol. 36 no. 4
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 22 November 2023

Chen-hao Wang, Yong Liu and Zi-yi Pan

The paper attempts to discuss the impact of reference price effect on pricing decisions.

150

Abstract

Purpose

The paper attempts to discuss the impact of reference price effect on pricing decisions.

Design/methodology/approach

With the growth of the Internet and e-commerce, more and more customers purchase products in through online channels and choose products by comparing different prices and services, and the reference price effect has an impact on pricing decisions. To investigate the impact of consumers' reference price effect on the dual-channel supply chain, the authors establish a basic model consisting of a single dominant manufacturer and a single downstream retailer, and analyze the optional decisions under different situations and discuss the influence of reference price effect. Finally, a number case verifies the validity and rationality of the proposed model.

Findings

The results show that (1) the reference price effect has varying effects on the price, channel demand and income of manufacturers and retailers in the channel depending on the role of customers' channel preferences. (2) The manufacturer's online channel demand and profits always increase with the reference pricing effect, whereas the retailer's offline demand and profits always decline. (3) When the proportion of consumers preferring offline is higher, the manufacturer's network price and wholesale price increase with the reference price effect, while the retailer's retail price decreases with the reference price effect; when the proportion of consumers preferring offline is lower, the opposite is true, and the centralized decision results are consistent with the decentralized decision results.

Practical implications

This paper can clarify the impact of consumer reference price effects on the operation of dual-channel supply chains, and help inform pricing decisions of manufacturers and retailers in dual-channel supply chains.

Originality/value

The proposed approach can well analyze the impact of consumer reference price effect and give channel their optional decisions.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 16 February 2024

Kamrul Hasan Bhuiyan, Selim Ahmed and Israt Jahan

The study investigates the consumer’s attitude to using artificial intelligence (AI) devices in hospitality service settings considering social influence, hedonic motivation…

Abstract

Purpose

The study investigates the consumer’s attitude to using artificial intelligence (AI) devices in hospitality service settings considering social influence, hedonic motivation, anthropomorphism, effort expectancy, performance expectancy and emotions.

Design/methodology/approach

This study employed a quantitative methodology to collect data from Bangladeshi consumers who utilized AI-enabled technologies in the hospitality sector. A total of 343 data were collected using a purposive sampling method. The SmartPLS 4.0 software was used to determine the constructs' internal consistency, reliability and validity. This study also applied the partial least squares structural equation modeling (PLS-SEM) to test the research model and hypotheses.

Findings

The finding shows that consumer attitude toward AI is influenced by social influence, hedonic motivation, anthropomorphism, performance and effort expectancy and emotions. Specifically, hedonic motivation, social influence and anthropomorphism affect performance and effort expectations, affecting consumer emotion. Moreover, emotions ultimately influenced the perceptions of hotel customers' willingness to use AI devices.

Practical implications

This study provides a practical understanding of issues when adopting more stringent AI-enabled devices in the hospitality sector. Managers, practitioners and decision-makers will get helpful information discussed in this article.

Originality/value

This study investigates the perceptions of guests' attitudes toward the use of AI devices in hospitality services. This study emphasizes the cultural context of the hospitality industry in Bangladesh, but its findings may be reflected in other areas and regions.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

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