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International Expansion; Emerging Markets; Corporate Strategy; Strategic Management.

Senior undergraduate; MBA; EMBA.

This case focuses on the international expansion of Hon Chuan Enterprise, a beverage packaging and filling company headquartered in Taiwan. The company has set foot in Africa after its development in mainland China and Southeast Asia. Its 41st factory has just started production in Mozambique, Africa. The African base may help the company reach the turnover milestone of NT$20bn (approximately US$640m) in the next year. This NT$20bn turnover has been a target every year since 2013, but they have so far failed to reach it. As an original equipment manufacturer (OEM) in beverage packaging and filling, Hon Chuan to some extent relies on customers that own brands. After losing a key customer in mainland China, the company has experienced a three-year slump that forced the company’s president, Hish-Chung Tsao, to modify his strategy. Africa was the new battlefield bearing his ambition. His intention was not just to add another manufacturing base, but to develop its own beverage brands as an OBM. Yet, how could this be achieved in Africa? It would be a new journey full of challenges. Africa was more complex than other markets. The company’s first factory there had just been established, and its future was still unknown.

This case is appropriate for courses in international business, emerging markets, corporate strategy and marketing management. After studying the case, students should be able to understand international expansion of a manufacturing company in emerging markets; understand several key emerging markets of the world and learn what CAGE distances are; identify Hon Chuan’s success factors, challenges and necessary capabilities for future development and then comprehend why it is important to upgrade from OEM to OBM; and learn how to develop beverage brands in emerging markets.

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CSS 5: International Business.

The major forms of employee dishonesty include: top management fraud, worker’s compensation fraud, and employee’s lying and theft. This article will focus on discussing these different types of dishonest behaviours, their underlying dynamics, possible solutions and preventive measures. Moreover, some typical cases in the United States like World Com fraud, workers’ compensation fraud, and some lying and stealing behaviours will be discussed. Finally, this article may help understand the importance for top management to be an ethical role model, and the importance of creating an honest and satisfactory working environment.

The purpose of this paper is twofold. First, the study considers research on creativity and innovation in the field of general management and hospitality. Second, the paper develops a theoretical model to integrate individual- and group-level creativity particularly for service organizations.

This paper provides a comprehensive, albeit non-inclusive, review of research on creativity and innovation in organizations. The review reveals that hospitality research on creativity and innovation has not matched the new advances in management research, particularly the multilevel nature of creativity and the outcomes of creativity. Thus, to advance research in hospitality, this paper proposes a multilevel model of creativity based on a strategic contingency power theory. This model examines how individual- and group-level uncertainties hinder creativity. Moreover, the model also considers several uncertainty coping strategies and examines individual- and group-level outcomes of creativity.

The proposed theoretical model integrates individual- and group-level uncertainty determinants of creativity and yields a multilevel approach to creativity. Several testable hypotheses are proposed.

This paper highlights the strategic contingency power approach between individual- and group-level uncertainties in creativity. Uncertainty coping practices that alleviate the negative effects of uncertainties on creativity will be useful to managers and service organizations.

The proposed model provides plausible guidelines that advance creativity research in hospitality management.

Given the link between quality relationships and supportive behaviours among organisations and publics, it is not surprising that public relations scholars and practitioners have turned their attention to trying to measure public relationships and understanding their value for organisations and publics. As part of the development of a diagnostic tool for measuring relationships, the present study attempted to test a measurement scale for the organisation‐public relationship. This research effort was designed to test empirically Hon and Grunig’s proposed organisation‐public relationship instrument. Although each of the two data sets displayed slightly different operationalised items, the two groups of subjects similarly perceived the six‐factor (trust, satisfaction, control mutuality, commitment, exchange relationship, communal relationship) measures as a valid and reliable instrument for measuring their relationship with the university.

Glasgow University Library's participation in and contribution to the SCONUL student trainee scheme over the past two decades have increasingly been appreciated by library school lecturers. It is probable however that they have not been as widely known elsewhere as they deserve. The author played no part in the development of the training programme but was himself a student assistant in the library and has since rejoining the staff participated in the selection and training of the present generation of student trainees.

The purpose of this paper is to measure the relationships non‐profit organisations develop with their annual giving and major gift donors and to compare the differences between the giving levels.

A web‐based survey of individual donors (n=120) to a non‐profit healthcare organisation evaluated their relationships with the organisation using Hon and Grunig's four dimensions of organisation‐public relationships.

To explore the dynamics of the fundraising process, donors were categorised into two different schema. First, donors were classified as either major gift donors or annual giving donors. With this classification, major gift donors were more likely to have stronger feelings of trust, satisfaction, commitment, and control mutuality with the organisation than annual gift donors did. The second classification divided the donors who have made multiple contributions to the organisation and those who had only made one donation at the time of the study. This study found that donors who gave multiple times to an organisation evaluated the relationship stronger than one‐time donors. Finally, these dimensions were also able to predict past giving behaviour 91 per cent of the time for the participants in this study.

The findings strengthen the bridge between public relations and fundraising. Additionally, they further validate the organisation‐public relationship measures created by Hon and Grunig, and they demonstrate the indices' ability to predict behaviour.

The findings stress the importance of donor cultivation within the non‐profit organisation‐donor relationship particularly since the number of non‐profit organisations is rapidly growing and competing for donations. Additionally, the results demonstrate the growing importance of demonstrating financial and social accountability.

The study extends the growing organisation‐public relationship paradigm into a specialisation of public relations that is rarely studied from a social scientific perspective. This study strengthens the reliability and validity of Hon and Grunig's variables as well as strengthening the connection between public relations and fundraising.

We offer our readers a special Norwich Conference Souvenir number of “The Library World” which we trust they will find of permanent interest. It contains several features to which we wish to draw their attention. With regard to our article “The Library Association: Old and New Councillors” we thank those who have so kindly sent us details of their career. It has unfortunately been impossible in the short time at our command to obtain portraits of more than a few of the Councillors, and we have therefore decided to omit them in the hope that at some future opportunity we may be able to get together a more complete collection.

During the early 1970s the author was instrumental in interesting a number of Members of Parliament in the subject of diploma mills, and the matter reached the floor of the House of Commons on several occasions. Witness the following extracts from Hansard.

The purpose of this study is to explore the moderating effect of Confucian values and the mediating effect of relationship quality on the relationship between organizational justice and employee service orientation in the tourism and hospitality industry.

Structural equation modeling was applied to a sample of 421 responses in a questionnaire survey from employees of tourism and hospitality firms in mainland China.

Employee relationship quality fully mediated the relationship between organizational justice and service orientation. Confucian values negatively moderated the direct effect of organizational justice on employee relationship quality and the indirect effect of organizational justice on service orientation.

This study offers insights for hospitality managers how to improve employee service orientation and establish Confucian values in the practice of organizational justice. Tourism and hospitality organizations should equally treat all employees as internal customers and use distinct strategies to manage employees with high and low Confucian values in employee selection and management of training and development.

This study highlights the contributions of organizational justice and relationship quality to employee service orientation. It also demonstrates that Confucian values explain why many Chinese employees are less sensitive to low fairness: these values negatively moderate the organizational justice–relationship quality–service orientation relations. By linking organizational justice to relationship quality and employee service orientation, the findings enrich our understanding of the applications of internal marketing and social exchange theories under Confucian values.

Organizational trust is an important construct for organizational and public relations scholars and practitioners for its influence on key organizational outcomes, yet the convergent validity of organizational trust instruments has not been investigated by any study. The purpose of this paper is to address an important gap in the literature by reporting the results of a systematic investigation of the convergent validity of three organizational trust measures, taking an interpersonal, public relations, and organizational approach to trust in organizations respectively.

IRB approval was obtained for a cross‐sectional study design gathering self‐reports from participants through an online data gathering system of a large Midwestern university in the USA. Correlational matrices, along with exploratory and confirmatory factor analyses adapting the multitrait‐multimethod matrix, were employed for data analysis.

The three trust measures demonstrate mixed evidence of convergent validity with each other and with a theoretically correlated construct, organizational identification, demonstrating that while the three measures share the same conceptual ground, there is a need to clarify their underlying theoretical specification, especially with respect to organizational identification.

Future large‐scale studies can extend the findings based on a student population by employing multiple and diverse data sets, as well as investigate method variance.

Recommendations to improve convergent validity include: increasing item parsimony to decrease redundancy; revise item construction; and improved theoretical specification investigating the conceptual boundaries organizational identification with trust.

The study provides empirical evidence of the need for greater conceptual and operational clarification of the theoretical bases of trust. It is the first to advance research on trust in organizations by providing empirical support for the convergent validity of organizational trust measures assessed from organizational, interpersonal, and public relations perspectives.