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The purpose of this paper is twofold. First, the study considers research on creativity and innovation in the field of general management and hospitality. Second, the paper develops a theoretical model to integrate individual- and group-level creativity particularly for service organizations.

This paper provides a comprehensive, albeit non-inclusive, review of research on creativity and innovation in organizations. The review reveals that hospitality research on creativity and innovation has not matched the new advances in management research, particularly the multilevel nature of creativity and the outcomes of creativity. Thus, to advance research in hospitality, this paper proposes a multilevel model of creativity based on a strategic contingency power theory. This model examines how individual- and group-level uncertainties hinder creativity. Moreover, the model also considers several uncertainty coping strategies and examines individual- and group-level outcomes of creativity.

The proposed theoretical model integrates individual- and group-level uncertainty determinants of creativity and yields a multilevel approach to creativity. Several testable hypotheses are proposed.

This paper highlights the strategic contingency power approach between individual- and group-level uncertainties in creativity. Uncertainty coping practices that alleviate the negative effects of uncertainties on creativity will be useful to managers and service organizations.

The proposed model provides plausible guidelines that advance creativity research in hospitality management.

This study aims to explore which drivers of innovation in the hospitality industry optimise hospitality performance in a multivariate nexus of restaurants’ value system for hospitality (VSH) and internal–external power understanding capability.

The study applied a cross-sectional questionnaire survey research design, targeting employees who were working in full-service restaurants. Descriptive statistic, confirmatory factor analysis and structural equation modelling (SEM) were performed. A total of 364 respondent’s responses were used in the data analyses.

Results of the empirical analysis reveal that collaborative innovation capability has the closest relationship with hospitality performance optimisation (HPO), followed by VSH, employee creativity and knowledge management system capability. The analysis with the bootstrapping method shows that VSH mediates the relationship between the drivers of innovation and HPO. The empirical results also suggest that firms’ capabilities of understanding internal and external environments are significant moderators of the relationship between VSH and HPO.

The empirical findings provide restaurant managers with an improved understanding of how the drivers of innovation capability influence HPO. Findings from this research emphasise that hotel managers should consider internal and external environmental issues to adjust their strategies for improving hospitality performance in a competitive environment.

Findings suggest that restaurant managers should implement the drivers of innovation in their respective work environment, together with their adequate involvement with staff and understanding of environmental issues, to produce innovative hospitality strategies.

This research contributes a comprehensive framework of HPO in the restaurant business setting that leads to a competitive advantage. To the best of the authors’ knowledge, this research is one of the pioneer studies to contribute to the hospitality literature that investigates the effect of the drivers of innovation on VSH and HPO by considering the moderation role of internal and external environmental understanding capability.

This paper aims to contribute to theory concerning collaborative innovation through stakeholder engagement with reference to Glasgow City Marketing Bureau’s (GCMB’s) management strategies, which represent UK best practice in events procurement, leveraging and destination branding.

The research adopts a case study design to facilitate an in-depth evaluation of the destination marketing organisation’s (DMO’s) critical success factors. Multiple perspectives on GCMB’s collaborative innovation are achieved through semi-structured interviews with senior managers from the bureau, key stakeholders and other DMOs.

GCMB’s success results from long-term, extensive, collaborative engagement, a unique institutional structure and sustained political and financial support through to transformational leadership, strategic event selection and targeted marketing through “earned” distribution channels.

The study takes a single case study approach and focusses on GCMB’s event-led branding strategy. Given the importance but relative neglect of long-term inter-personal relationships in collaborative innovation, future research should focus on the development of social capital and adopt a longitudinal perspective.

The paper provides insights into the collaborative innovation process with a range of stakeholders, which underpins GCMB’s events strategy and its leveraging of the city brand. In particular, the study highlights the need for entrepreneurial leadership and the development of long-term relationships for effective engagement with stakeholders.

Previous research has focussed on outcomes and neglected pre-requisites and the process of collaborative innovation between destination stakeholders. This study examines this issue from the perspective of a successful DMO and presents a conceptual framework and new engagement dimensions that address this gap in knowledge.

This issue is a selected bibliography covering the subject of leadership.

This paper delves into the mechanism of the contingency framework for foreign entry mode decisions and identifies two essential tasks that jointly determine the outcome of the entry mode decision. It then recognizes a critical weakness in previous research pertaining to the comparison of entry modes along a key decision criterion, the degree of control. Existing studies generally treat equity involvement as the only source of entrant control, while largely ignoring non‐equity sources of control (i.e., bargaining power and trust). Non‐equity sources of control, when underutilized, amount to missed opportunities, increased resource commitments, and heightened risk exposures in foreign markets. Drawing from a pluralism perspective in transaction and relationship governance, the author presents a more integrative method for the ranking of entry modes along the degree of control. The central message is that companies entering foreign markets should make an earnest effort to identify trust and bargaining power situations and fully utilize their control potential in making entry mode decisions.

Contingency models have enabled researchers to develop system‐based decision‐making approaches to organizational studies. Two contingency decision‐making models ‐ rational and political choice ‐ have been applied to identify those organizational characteristics and strategic leadership qualities associated with acquisitive growth through “absorption” and “diversification”. A study of the International Telephone and Telegraph Company (ITT) organizational growth strategies from 1920 to 1997 reveals that senior managers adopt the rational decision‐making model when organizational growth through acquisition involves absorption, and the political model when organizational growth calls for diversification. A contingency historical study of ITT demonstrates two important periods in ITT’s organizational life cycles ‐ one of growth (1920‐early 1970s) and one of consolidation/stability (from mid‐1970 to the present time). Contingency models indicate that differences in organizational growth strategies arise due to differences in environmental factors characterizing each period as organizations pass through several stages of growth in their life cycles.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

This article attacks, in a novel way, the continued gulf between the theory and practice of maketing. By adopting the tools of organisational behaviour, drawn particularly from information processing theories of organisation and models of organisational power and political behaviour, the writer proposes an information‐structure‐power theory of corporate marketing. This theory has been developed through the writer's work on marketing information systems, marketing organisation, marketing budgeting and the impact on management of new information technology, but is now aimed more widely at analysing and, ultimately, controlling and managing those processes which determine strategic marketing decision‐making outcomes in organisations.

The contingency approach and its relevance to theory building and research in marketing is described. The approach is delineated and its theoretical foundations traced. Several established contingency theories within the management discipline are outlined and the research they have stimulated on related topics in marketing are highlighted. An assessment of the current state of the contingency approach in marketing literature is then provided.

The field of strategic management has advanced substantially in both theory and empirical research over the last 25 years. However, there are “cracks” beginning to occur in the methodology “dam.” To grow as a discipline, strategic management research must meet and deal effectively with methodological challenges in several areas. We address these challenges in each of the following areas: research questions, data collection, construct measurement, analysis of endogenous relationships, and applications. We present a concise view of the future suggesting ways in which these challenges can be overcome and explain the benefits to the field.