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This research aimed at lowering the non-volatile matter (NVM) of long oil alkyd (LOA) resin to meet the resin requirements in producing Hi-gloss paints. The research also aimed to assist Hi-gloss paint manufacturers who require solid resin content below 70%.

The research utilised both the document review and experimental methods. The experimental method, which involved the blending process, was used in lowering the NVM of LOA resin, whereby eight experiments were conducted as reputations to obtain accurate data and results. A factorial design was used in the design of the experiment (DOE), where three factors were required to be evaluated: specific gravity, viscosity and NVM and two levels were required: weight of LOA and white spirit.

The NVM of LOA resin was successfully lowered, and different shades of paint were produced for reliability testing. The quality parameters of Hi-gloss paints that used the modified LOA were all found within the company's specifications compared to those with unmodified LOA, where some parameters were either above or below the specifications. However, all samples with the NVM of LOA used below 50% were found to be poor in terms of quality during the reliability testing. So, if the company had used the modified LOA resin in the production of Hi-gloss paints, it would have potentially saved 18,925.2 kg and 9,446.4 kg, respectively, of LOA just in producing Hi-gloss black and white paints only. Moreover, the cost of 1 kg of LOA is $2.3, which is equal to Tanzanian Shillings (Tshs) 5,290. The company would have potentially saved Tshs 100.114 million Tshs and Tshs 49.97 million Tshs in producing Hi-gloss black and white paints, respectively, making a total of Tshs 150.08 million per year. This was counted as a loss during that year because they did not use LOA resin with 50% NVM in production.

This study focused on LOA resin used in producing Hi-gloss paints. The study also did not consider other categories of alkyd resins used in producing paints and varnishes e.g. epoxy resin and short and medium oil alkyd resins.

This is probably the first alkyd resin improvement study conducted using white spirit as Tanzania's main agent or material. The study utilised vegetable oils such as coconut, sunflower and tobacco seeds.

The purpose of this paper is to examine motivational research (MR) – the most maligned and misunderstood branch of market research. It argues that MR has been too easily dismissed by researchers. In so doing, they have ignored a potentially significant insight into the post World War II consumer's motivations and domestic life.

This paper utilises previously unexamined primary source material to examine David T. Bottomley's construction of MR.

By looking at in‐depth market research studies, a greater, more rounded picture of the postwar consumer can be gained. Throughout the 1960s, some market researchers turned to consumer motivations to uncover the psychological dimensions of purchasing behaviour by determining the symbolic meanings goods had to their consumers. Rather than viewing consumer behaviour as predictable by factors such as economic class, motivational researchers held that consumers are multi‐faceted subjects and life‐stage and attitudes to colour are important factors influencing consumer behaviour.

Research that considers consumer motivations should not be so easily dismissed as deceptive or corruptive research without genuine merit for historical research. Nor should Dichter's style of research be considered to be the only version of MR.

Previous scholars have largely ignored the significance of market research to the development of the consumer market and the construction of the postwar consumer. Given the dearth of scholarly examinations, the paper is based almost entirely on primary research data.

Controlling paint production. Paint users are placing higher demands on the manufacturer. All paint producers should now consider data acquisition — and possibly automated paint manufacturing if the volumes of certain products will justify it.

Sea‐Nine Biocide ‐ Rohm and Haas Company announced that Sea‐Nine 211 biocide has been registered for use in marine paints by the US Environmental Protection Agency. Sea‐Nine 211 is the first new generation organic biocide to earn this registration.

The Federation of Societies for Coatings Technology is pleased to announce that Dr. Theodore Provder, Principal Scientist at The Glidden Company's Research Center, Strongsville, Ohio, will present the Joseph J. Mattiello Lecture during the 65th Annual Meeting of the Federation, to be held at the Dallas Convention Center, Dallas, TX, October 5–7.

Ink transfer means for printing machine. In GB patent 2278574 David Edward McManamon describes an ink transfer means for a printing machine. It includes an application roller to receive ink from an ink rail and transfer ink to print rollers for printing. A pair of wiper rollers are provided above and below the centre of the application roller and in close proximity to the surface. The wiper rollers are driven in opposite directions so that they effectively wipe the surface of the application roller. This prevents build up of ink and the associated ink misting, irrespective of the direction of rotation of the application roller.

LETTER FROM AMERICA Valspar Unit to Acquire Cargill The Valspar Corp. has announced that it has reached an agreement with the Federal Trade Commission that will allow its subsidiary, McWhorter Inc., to acquire Cargill Inc.'s Resin Products Division.