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This chapter aims to understand to what extent the use of cause-related marketing, can become a tool of strategic positioning and differentiation for influencing consumption decisions of a critical type of external stakeholder, that is, the customers (participants and non-participants), in the context of school sports events. Accordingly, quantitative empirical research was carried out resorting to a questionnaire. A sample of 829 pupils in mainland Portugal was gathered, covering both participants and non-participants in School Sports events associated with food products, namely, Compal Air and Nestum Rugby. The results reveal that customers’ perception of the attributes of social responsibility and of the general attributes of the brand has a positive influence on consumption decisions, especially with regard to participants in this type of event. In addition, individual motivations, determining the decision to participate or not in events, are found to influence the consumption decision.

Corporate governance (CG), initially associated with private organizations, has been adopted by higher education institutions (HEIs). These are being managed more as firms in this post-standardization phase, in which the commercialization of higher education, competition and selective choice, finite resources and sustainable development (SD) have become major requirements for accountability and action. Principles of CG can collaborate and guide the process of making universities sustainable. The chapter analyses the effects of CG on the creation of a culture of sustainability in universities. In doing so, it analyzes the websites of public HEIs in EU-15 countries for a set of social responsibility indicators and investigates the impact and practices of two young Portuguese universities regarding United Nation’s Sustainable Development Goals. The results point out that CG and SD principles tend to guide the strategy of most public HEIs in the EU-15, confirming that they have made a commitment to good governance and sustainability.

Today’s society is plagued with a myriad of sustainability-related issues such as poverty, climate change, environmental disasters, shrinking biodiversity, eroding of potential food-producing systems, disease and choking urban population. The nature of the problems requires societies to work collectively to find a solution to end such issues. Research is needed along with a supportive, functional and cohesive leadership across disciplines, sectors and organizations. Sustainability is the strategic imperative that one cannot keep ignoring any longer and time has come to build the momentum toward excellence, quality and reengineering. Institutions of higher education should work as equal partners in this journey toward sustainable development. World’s leading international agencies are promoting and stimulating the intellectual debate toward incorporating sustainability in main stream education with the help of thought leaders. The effort will help learners to take informed decision and responsibility toward creating environmental integrity and economic welfare for all. This volume talks about innovative pedagogy and learning methods that address the current scenario and offer solutions to meet them. The case studies and approaches written by various authors from Malaysia to Australia talk about curriculum development and integrating sustainability with the core philosophy of the university. The authors have elaborated how leadership education needs to innovate for dealing with the current sustainability challenges. This volume is topical and comes at the right time when there is a heightened interest in sustainability education across the globe.

The article focuses on varying protest intensities of social movement activists in an authoritarian political environment. Drawing on a sample of participants in El Salvador's El movimiento popular, the paper examines how structural location in the resistance movement's multi-sectoral organizational infrastructure shapes the level of participation. Those motivated by state repression and maintaining multiple or cross-sectoral organizational ties exhibited higher levels of protest participation. The findings suggest that more attention be given to how the multi-sectoral network structure of opposition coalitions induces micro-mobilization processes of individual participation in high-risk collective action.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

This work presents case studies done in children’s bedrooms in Brazilian houses from socially and economically privileged families. Faced by the increasing importance of this room, a phenomenon called bedroom culture, the research analysed the materiality, and all the senses given to these spaces by parents and children. The procedures of investigation were home visits, interviews with the parents, and a video in which the child introduced their own bedroom. The authors identified: (i) furniture that gave the bedroom the aspect of a school annex; (ii) objects used as a support to remember previous generations; (iii) decorations representing a cosmopolitan ethos; and (iv) decorations pointing to a socialisation based on gender.