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Purpose – This chapter critically engages with a positively oriented emotional reflexivity with the aim of improving inclusivity in bereavement research.

Methodology/Approach – The heartfelt positivity methodology intentionally creates positivity through the everyday practices of academic research. In this chapter, emotional reflexivity is guided by the heartfelt positivity methodology to identify and learn from collaborators’ emotions. It focuses on collaborators whose involvement in the academic community falls beyond that of the immediate research team at different stages of bereavement research.

Findings – The emotions of collaborators involved in bereavement research have been overlooked, yet their inclusion reveals a significant potential for the sanctioning of bereaved mothers’ potential participation in bereavement-focused research or breastmilk donation programmes. Key learnings that may be applied to conducting future bereavement research are (i) the potential for collaborators to also be bereaved parents (ii) the continued need to strive for the inclusion of bereaved parents in research and (iii) to extend the methodological principle of emotional reflexivity to include research collaborators when researching emotionally sensitive topics.

Originality/Value – This chapter argues that bereaved mothers’ knowledge and practices of thriving in hard times can either be fostered or derailed at different stages of the research cycle depending on which narratives frame human suffering. For researchers and collaborators, emotional reflexivity is crucial to inclusive research practices and knowledge translation.

Very little research addresses whether the values that consumers bring to a situation can affect their reactions to a brand failure. This paper suggests the interesting possibility that consumers may react very differently to the same brand failure depending upon their values. Here, the authors introduce a new construct to the marketing literature – honor values – and demonstrate its effect on responses to brand failures.

Three experiments and one secondary data study were utilized.

Across four studies, honor values are shown to aggravate consumers’ desire for vengeance following a brand failure. That is, as honor values increase, so too does desire for vengeance in the face of a brand failure. Additionally, this desire can be attenuated by allowing the consumer to play a role in resolving the failure or by giving a heartfelt apology.

High-honor consumers are a major obstacle for firms facing a brand failure. To overcome this challenge, the authors offer strategies, including (1) allowing high-honor consumers to suggest ways to punish the offending employee, and (2) offering simple, heartfelt apologies to high-honor consumers, which are as effective as monetary compensations.

This chapter reflects on an undergraduate dissertation study that explored the idea of school choice with parents from different socioeconomic backgrounds who were all connected through their son’s football team. The project became ‘lost’ when the author’s doctoral work took a different direction; however, this loss was not complete as there was an extended physical engagement with the research site, a social tapestry of ongoing connections, and a psychological and intellectual reflexive process that has both influenced and guided the author’s future studies and writing. The original study involved individual interviews with the boys’ parents, discussing the transition from junior school to secondary school. As well as some informal ethnographic observations of the football games and wider community activities. It employed the theory of reasoned action (TRA) and the theory of planned behaviour (TPB) to explore the extent to which parents have a ‘choice’ about their children’s education. The findings of the study supported the premise that there are pervasive forms of classed based inequalities in education and the idea of a ‘fallacy’ of school choice. The theoretical frameworks applied highlighted the ways in which ‘choice’ is constrained in relation to finance, place, class and ideas of belonging and community. The ‘lost’ project would have taken a longitudinal approach to follow the journeys of boys using multimodal forms of ethnography. The chapter argues that even though projects may be lost, they are not forgotten. It details how the author’s ideas for following up the football boys and the findings of the initial study have done, and continue to permeate the author’s thinking, research and understandings of place, class, stigma, constraint and the absence of choice for individuals and communities.

The purposes of this paper are to provide a description of AI and to document and compare two applications of AI, one in program evaluation and another in an applied research study.

Focus groups, interviews and observations were used to gather rich qualitative data which was used to detail Appreciative Inquiry's value in evaluation and research.

AI aided the researcher in connecting with the participants and valuing what they shared. In both studies, the use of AI amassed information that answered the research questions, provided a rich description of the context and findings, and led to data saturation. The authors describe and compare experiences with two applications of AI: program evaluation and a research study. This paper contributes further understanding of the use of AI in public education institutions. The researchers also explore the efficacy of using AI in qualitative research and recommend its use for multiple purposes.

Limitations occurred in the AI-Design Stage by using a positive viewpoint and because both program and partnership studied were new with limited data to use for designing a better future. So, the authors recommend a revisit of both studies through the same 4D Model.

This manuscript shows that AI is useful for evaluation and research. It amplifies the participants' voices through favorite stories and successes. AI has many undiscovered uses.

Through the use of AI the authors can: improve theoretical perspectives; conduct research that yields more authentic data; enable participants to deeply reflect on their practice and feel empowered; and ultimately impact and improve the world.

AI is presented as an evaluation tool for a high-school program and as a research approach identifying strengths and perceptions of an educational partnership. In both studies, AI crumbled the walls that are often erected by interviewees when expecting to justify or defend decisions and actions. This paper contributes further understanding of the use of AI in public education institutions.

The purpose of this paper is to explore the process by which individual change occurs.

This conceptual paper presents the intentional change theory (ICT) perspective on the role of positive and negative emotion in individual level intentional change. Existing emotion research is reviewed to provide a framework for discussion.

ICT offers a new understanding on the role of positive and negative emotion in the process of intentional change. The positive emotional attractor (PEA) triggers constructive cognitive and physiological responses that enhance an individual's motivation, effort, optimism, flexibility, creative thinking, resilience and other adaptive behaviors. The negative emotional attractor (NEA) triggers another process by calling attention to current social and environmental stressors that may compromise an individual's effectiveness. While both emotional attractors play an important role in intentional change, it is critically important to leverage the beneficial effects of PEA arousal.

Through thorough understanding of the PEA and NEA coaching and other ways of helping adults change can be enhanced. ICT is currently used worldwide in MBA classrooms, executive education programs and executive coaching contexts. Research on the impact of positive and negative emotion in intentional change can enhance these practice applications.

To date, no one has conceptualized the PEA and NEA in this manner. This proposes an enhancement of the previously developed notions of the value of positive emotion and positivity.

In this chapter the author examines intergenerational transmissions of kindness through four generations of women in her family. Employing an autoethnographic approach (Ellis, Adams, & Bochner, 2011), the author shares her journey of understanding the importance of studying kindness in academia by acting as the connective tissue between the stories and how the author finds the meaning of kindness through her own experiences and interpretations. Using a research methodology called sensebreaking (Pratt, 2000), the author reveals how kindness acts as a catalyst to help recover from challenges by nurturing self-worth. Sensebreaking undoes meaning-making by disrupting the sensemaking process when contradictory evidence causes individuals to question their interpretation (Mirbabaie & Marx, 2020). The author demonstrates how these women struggle with the deep-rooted need for independence and dignity when facing a challenge and define random acts of kindness from others. Across the four generations, a theme of generativity is revealed, showing a need to nurture and guide younger people and contribute to the next generation.

This article investigates the leadership style of Jacinda Ardern, Prime Minister of Aotearoa New Zealand. It uses the model of Social Change Leadership (SCL) to evaluate her approach to leadership as well as some notable successes and failures of her premiership.

The article adopts a grounded theory approach in which five increasingly refined research iterations were conducted to detect and articulate patterns of significance (Strauss and Corbin, 1997). Ultimately, the team selected 19 leadership examples to be cross referenced with the SCL model.

The article finds that in terms of leadership style Ardern corresponds closely to the SCL framework. The 19 examples show clusters of behavior that clearly denote a SCL constellation in terms of her approach. It also finds, however, that in terms of performance goals there is a less clear picture with less coherence to the framework. These findings in turn point to an interesting potential tension in the SCL model that has hitherto not been acknowledged.

The article is the first of its kind to apply SCL to a major global political leader. It is the first structured, academic assessment of Ardern's leadership. It adds a theoretical contribution to ongoing discussions on the efficacy and utility of the SCL framework.