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Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap, handicraft entrepreneurs may not have knowledge of how to generate WOM effectively. The purpose of this study is to examine role of self-schema and brand love in generating positive WOM in a developing country research context, namely, South Africa.

This study used a quantitative approach. A survey was completed by 250 South African respondents who purchase handmade home décor items. The interrelationships between constructs were analysed using covariance-based structural equation modelling.

Self-schema and brand love are instrumental in generating positive WOM, albeit via different underlying mechanisms. Brand love mediates the relationships between self-schema (inner- and social self) and positive WOM.

This paper contributes to the entrepreneurial marketing (EM) field theoretically by providing a needed customer perspective for EM strategies from a developing country. Moreover, by considering underlying cognitive and emotional processes that underpin WOM, the authors demonstrate how handicraft entrepreneurs can use customers as a resource in their marketing strategy. Practical recommendations for handicraft entrepreneurs and policymakers are also offered.

This study aims to analyze the territory as a distinctive factor through which the concept and practice of “Made in Italy” operates. Specifically, the study considers the role of local and sub-national entrepreneurial collaborations that preserve and enhance factors such as history, style and talent as the essence of Italian “quality” and as the pillar of Italian territorial capitalism.

The research examines this Italian phenomenon by investigating small and medium enterprises (SMEs) that successfully compete abroad (and also in the domestic market) with a “glocal” approach, adopting the entrepreneurial formula of industrial districts.

The results indicate that international expansion is becoming increasingly more complex (as is every growth/development strategy) but that “glocalism” could represent a potential driver for the success of internationalization strategies. Specifically, for SMEs operating in industrial districts, territorial capitalism could emerge as a unique competitive factor, because it is a component of local structural capital and global reputational capital, as in the case of “Made in Italy.”

In an increasingly globalized market environment, many companies look to foreign markets to maintain and expand competitive advantage and business performance. Once the companies embark on this endeavor, organizations are involved in governing and managing these networks of finance, production and communication and the distribution-related relationships that constitute globalization. The push to engage in international development is currently imperative for SMEs, which need to extend their business engagement beyond conventional local markets and identify and exploit their distinctive competitive advantage to be able to succeed. One possible way of achieving this is the close interaction with the local territories in which these enterprises reside.

The purpose of this paper is to analyse the role of female entrepreneurs in the development of sustainable tourism in marginal rural mountain areas. This role is studied with reference to two focal points: female entrepreneurs’ involvement in the creation and management of tourism/hospitality services characterized by elements of authenticity, experientiality and innovation (Focus 1) and their willingness to create or participate in local stakeholder networks (Focus 2).

Exploratory research was conducted in mountain areas where tourism development is still marginal. In depth face-to-face interviews were conducted with 11 businesswomen in Trentino (Italy), who agreed to take part in this study.

Female entrepreneurs play a very important role in the development of sustainable mountain tourism. Elements of authenticity, experientiality and innovation are shown to be characteristic of female entrepreneurship, as is women’s propensity to create and foster local stakeholder networks (directly or indirectly) linked to their own businesses.

In the light of the exploratory nature of this study, a small convenience sample was used.

This research highlights specific features of female entrepreneurship related to the sustainable development of marginal rural areas and contributes to the academic debate on the topic. This topic is under-researched with regard to developed countries.

This paper argues that cultures with the same climate have similar handicrafts as they have similar cultivation and identical raw materials. This study focuses on how mountainous, coastal and hot regions partaking in similar crafts and cultural heritage use palm leaves and analyses the resulting handicrafts' similarities.

A review of mapping these samples establishes this similarity in the traditional industries of some civilizations' cultural heritage from countries sharing similar climates.

The handwoven crafts using palm leaves were significant patrimonial artifacts in different societies' and communities' cultural heritage. Our studies revealed that climate plays an active role in influencing all aspects of humanity’s life. It affects the construction methods and style, agriculture and lifestyles.

Traditional handwoven palm leaf product models, especially plates and baskets, are studied from South America, Africa, Gulf Countries and Asia.

Additionally, this paper focuses on preserving these treasures as an essential part of interior elements as accessories for most inhabitants of these areas.

Cultural heritage also embraces intangible aspects such as skills passed down through generations within a particular society. The tangible and intangible elements complement each other and contribute to an overall legacy.

Cultural heritage reflects a society’s way of life carried down through the years across lands, items, customs and aesthetic concepts. People are the gatekeepers of society, as they preserve their way of life for future generations to emulate. Tangible artistic and cultural heritage comprises artifacts. It comprises all human evidence and expressions, such as traditional handicrafts, pictures, documents, books and manuscripts.

This study aims to develop and test a framework for studying the failure of new women entrepreneurs in the small- and medium-sized enterprises (SMEs) sector.

Using a sample of 114 unsuccessful entrepreneurs in Kigali, Rwanda, this study aimed to identify key failure factors of women-owned SMEs. This study used mixed methods where quantitative data were analysed using the principal component approach with Varimax rotation to reduce the variables to only three clusters.

The study findings revealed that the failure of women-owned SMEs results from the entrepreneur’s inability followed by the enterprise incompetence, which are both internally controllable factors and the inauspicious business environment. These findings contribute to the validity of the dynamic capability theory by explaining how well internal and external factors must stay glued together to avoid failure among women-owned SMEs, something that was not yet previously well documented so far.

New SMEs are considered a noteworthy constituent of Rwandan development. Unfortunately, most new SMEs, in general, do not grow; their failure rate is high (70%), which raised many worries for both researchers and policymakers as to why this occurs at this stage of business growth. Therefore, to the best of the authors’ knowledge this paper is the first to analyse the reasons for the failure of Rwandan women-owned SMEs in the service sector. These findings are important because they suggest that policies designed to reduce the incidence of SMEs’ failure should take account of the two main factors influencing failure among women entrepreneurs.

The purpose of this study is to explore the financial sources and evaluate the credit facilities available to Tibetan entrepreneurs especially residing in the vicinity of the Karnataka district, India. The most significant problem is that lending rates are extremely high and there is a lack of professional skill to manage their operations. Availability of financial support is still a major barrier for established and potential Tibetan entrepreneurs in the growth of their enterprises.

A sample size of 115 respondents, belonging to the urban and rural districts of Karnataka were interviewed to collect the information as primary data. Correlation analysis, cluster analysis, one-way ANOVA and percent test have been applied for statistical analysis. The interest rate, bank loan, credit, savings, friends and relatives, corporate, retained profits and trade credit are the variables used for the research.

Personal savings, bank credit and bank loans are the most important variables reflecting the credit activities and are clustered having a total of 3.710. Corporate, trade credit and retained profits form minimal sources of credit having a total of 1.194. Hence, there is an important relationship between the variables and the credit facilities availed by the entrepreneurs.

The research emphasis on their credit facility, financial growth, availability of capital are some of the challenges encountered by the entrepreneurs hindering the growth of the new business. Hence the researcher has focused on understanding and exploring the various challenges faced by these entrepreneurs.

Social media has been gaining importance in recent years as an integral part of entrepreneurs’ business and marketing strategies. At the same time, the entrepreneurial use of social media can lead to dark and negative consequences. This aspect has received less attention in the literature so far. The purpose of this study is to advice entrepreneurial practitioners to balance the sides of pros and cons as being an inherent reality to acknowledge the full scenario of business life and the interplay of diverse influences.

The qualitative interviews focused on the dark side experiences of micro-entrepreneurs on social media and on strategies to protect their private identities and businesses from those dark side effects. For the theoretical classification of dark side experiences, the framework of Baccarella et al. (2018) was used and adapted based on the experiences reported.

To the best of the authors’ knowledge, the study is one of the first to provide an understanding of the negative experiences micro-entrepreneurs face on social media. The research showed the relevance of five out of the seven dark-side building blocks and identified time as a further influential aspect. Thereby, the authors learn to comprehend the negative sides of social media for micro-operated businesses. The findings highlight the need to understand entrepreneurial social media use with simultaneously negative hazards and economic and social challenges. Addressing the entanglement of the entrepreneurial and private selves of micro-entrepreneurs, the findings demonstrate entrepreneur’s attempts of distancing or cleaning the negativity from their private identities and their businesses.

This paper problematizes dark sides as critical elements in entrepreneurial practice, which are too often neglected when discussing entrepreneurial marketing in general and entrepreneurship in social media specifically. The self is always captured between two sides, including the problematic (“dark”) and the bright.

This study aims to contribute to the body of knowledge through focusing on the moderating effect of risk-taking propensity in the relationship between network linkage and business performance.

Exploratory factor analysis was conducted so as to verify the items. Furthermore, the direct and moderation tests were conducted through the PROCESS macro.

The findings revealed the propensity for risk-taking is a significant moderator of the relationship between network linkage and business performance.

Women entrepreneurs are urged to increase their level of involvement in the networks so as to obtain external resources. Also, women entrepreneurs are encouraged to improve their risk-taking behaviour through training.

Little is known about the moderating role of risk-taking proclivity in the relationship between network linkage and business performance, particularly for women-owned businesses.

Whereas the extant literature on women's entrepreneurship is almost exclusively focused on developed nations, the effect of many context-specific issues of other countries on ventures of women has been overlooked. The study aims to reveal how political unrest, a common feature of the developing nation, can significantly affect the experiences of women in small businesses of that region.

This feminist research is conducted on Bangladesh, which is one of the most politically unstable countries in the world. The study conducts interviews with women to explore the adverse effect of political unrest on their small firms.

The feminist research reveals some problems of women business-owners concerning political unrest in this highly patriarchal context. It also discloses how political chaos challenges the government initiative in financially supporting women business-owners.

Policymakers of developing nations can be benefitted by taking into account the problems of women business-owners concerning political unrest, specifically the access to debt financing issues while designing policies for women's empowerment.

The article contributes to the women's entrepreneurship scholarship with reference to political unrest, a contextual issue of developing nations. Whereas the existing studies mostly concentrate on holding women individually liable for the limited scale of their business operation, this research potentially challenges the view by drawing upon political unrest as an external factor that negatively affects their ventures. The study further advances the prevailing knowledge by critically unveiling some gender-specific problems of women business-owners regarding political unrest.

The last two decades have witnessed a surge of interest in social entrepreneurship organizations (SEOs). Understanding their business models is crucial for sustaining their long-term growth. This paper analyses how SEOs that use the approach of social bricolage adapt their business model to develop social innovation.

This study used in-depth multiple comparative case studies and narrative analysis to focus on the South of Italy, where these ventures play a crucial role in the entrepreneurial process of minor and abandoned cultural heritage sites, generating economic and social value and employment opportunities.

By developing a conceptual framework, this paper enhances current understanding of the social dimensions of SEOs’ business model. These ventures using the approach of social bricolage can produce social innovation, reinventing and innovating their business model. The business model innovation of the cases revealed a strong social mark and identified peculiar strategies that both respond to social needs and long-term sustainability in complex contexts.

This study connects previous knowledge on social bricolage with the business model innovation, highlighting routines and processes used by ventures, and provides a starting point for social entrepreneurs and innovators in the complex and often uncertain cultural domain of the Third Sector in Italy.

The paper aims to contribute to the literature on SEOs by exploring their main features and social dimensions. By combining social bricolage and business model innovation, it offers a novel conceptual framework for developing social innovation and for the study of SEOs.