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Book part
Publication date: 10 November 2010

Shantanu Dutta, Mark E. Bergen and Sourav Ray

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-728-5

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Book part
Publication date: 1 January 2005

Stephen L. Vargo and Robert F. Lusch

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 January 2006

Donald R. Lehmann

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1305-9

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

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Book part (4)
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