Consumers’ Evaluative Reference Scales and Social Judgment Theory
ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0
Publication date: 1 January 2005
Citation
Vargo, S.L. and Lusch, R.F. (2005), "Consumers’ Evaluative Reference Scales and Social Judgment Theory", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 245-284. https://doi.org/10.1108/S1548-6435(2004)0000001010
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited