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Article
Publication date: 17 May 2021

Květa Olšanová, Andrea Escobar Ríos, Gina Cook, Petr Král and Marija Zlatić

The purpose of this study is to investigate the impact of luxury buyers' awareness of a luxury brand's corporate social responsibility (CSR) activities together with its…

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Abstract

Purpose

The purpose of this study is to investigate the impact of luxury buyers' awareness of a luxury brand's corporate social responsibility (CSR) activities together with its individual brand-related sustainable dimensions (in terms of economic, societal and environmental) and luxury values on purchase intention for luxury products and, as a result, highlight the potential implications of these relationships for the luxury industry.

Design/methodology/approach

A luxury purchase intention model, which assumes an impact from traditional luxury values and CSR, was indicated based on the authors' previous qualitative research and corresponding literature review. To validate the model by proving that the suggested relationships are statistically significant, (1,100) luxury customers over the age of 18 were approached, and (253) valid responses were entered and analyzed using SEM to confirm the indicated theoretical model's hypothesized causal relations.

Findings

The findings suggest a positive and significant relationship between buyers’ awareness of a specific luxury brand's CSR-related activities and their purchase intention; however, certain demographics and gender both moderate this relationship. The moderating role of general attitudes toward CSR and sustainability on this relationship was not confirmed. Furthermore, awareness of the brand's CSR positively mediates the relationship between both the societal/environmental and economic parts of the brand-related individual sustainable dimension and purchase intention.

Originality/value

The results of this study are based on actual purchases of branded luxury items and validate the authors' indicative model based on earlier qualitative research by claiming a significant relationship between the purchase intention for a brand and awareness of its CSR activities amongst luxury shoppers.

Details

Social Responsibility Journal, vol. 18 no. 3
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 6 April 2010

Lan Xia

Browsing is a common consumer behavior, but it has not been researched extensively. The aim of this paper is to fill some of the gaps in the research.

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Abstract

Purpose

Browsing is a common consumer behavior, but it has not been researched extensively. The aim of this paper is to fill some of the gaps in the research.

Design/methodology/approach

Drawing on literature from different areas, consumers' browsing experiences, browsing patterns, and factors influencing browsing activities are empirically examined. A combination of interviews and shopping trips with informants to examine the issues are used.

Findings

The results show that browsing serves both functional and recreational purposes. Consumers vary by the degree to which they browse functionally or recreationally. Browsing behaviors are influenced by both consumer characteristics and the retail environment. Browsing is a powerful consumer information acquisition activity and has both desired and undesired consequences for consumer purchases. Consumers use various strategies to cope with the undesired consequences.

Practical implications

Exploration of browsing patterns and factors influencing these patterns suggests important managerial implications for enhancing desirable browsing and reducing unnecessary browsing.

Originality/value

The conceptualization and findings of this research contribute to two areas of research: consumer information search and consumer shopping behaviors in retail environments. An examination of the role of browsing offers an empirical extension to the information acquisition framework.

Details

Qualitative Market Research: An International Journal, vol. 13 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 14 January 2019

Teresa Treviño and José Luis Pineda Garelli

This paper aims to explore the motivations of digital moms to develop relationships with brands in the online environment.

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Abstract

Purpose

This paper aims to explore the motivations of digital moms to develop relationships with brands in the online environment.

Design/methodology/approach

Following a qualitative, interpretative approach, this paper uses several data collection methods such as netnography, focus groups and in-depth interviews to fully understand the motivations of digital moms.

Findings

The results suggest that eight motivations influence consumers to engage with and follow brands on their social networking sites: information, entertainment, knowledge-seeking, social influence, social interaction, brand-relationship maintenance, communication and self-expression. A proposed framework that categorizes these motivations based on the level of engagement, and the type of user is discussed along with the new functions that brands fulfill in the online environment.

Research limitations/implications

These findings have practical implications for managers seeking to design and implement improved branding strategies to develop stronger, more meaningful relationships with their customers. The location of participants of this study can be considered as a limitation, as the different life situations or contexts of other Internet users may alter the results.

Originality/value

This study recognizes important changes in consumer behavior elicited by online technologies. Several qualitative data collection methods are used to identify and provide a more comprehensive understanding of the motivations of digital moms to interact with brands online. A major contribution of this research is the establishment of a link between consumer-brand relationship theory and uses and gratifications theory.

Details

Qualitative Market Research: An International Journal, vol. 22 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 17 May 2018

Teri Phillips and Gina Grandy

The purpose of this paper is to propose mindfulness (e.g. practices such as yoga, meditation) as a fruitful addition to women leader/ship development research and practice…

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Abstract

Purpose

The purpose of this paper is to propose mindfulness (e.g. practices such as yoga, meditation) as a fruitful addition to women leader/ship development research and practice, specifically as a means through which to prevent and mitigate negative health outcomes.

Design/methodology/approach

This is a literature review-based paper that integrates scholarly research on gender and women’s leadership, well-being (including stress reduction), women leader/ship development and mindfulness.

Findings

Women continue to be under-represented in senior leadership roles and many confront a “labyrinth” of “gender-organization-system” challenges throughout their careers. These challenges can have material effects on the well-being of women leaders. Research reveals positive psychological and biological effects of mindfulness practices on well-being (including stress). Some of this research reveals that women are more likely to engage in mindfulness practices and experience greater benefits. Leader/ship development programs designed specifically for women are needed, and it is proposed that incorporating mindfulness into these programs may result in beneficial outcomes for women leaders.

Originality/value

This research contributes to the limited body of work on women leader/ship development, mindfulness and leadership.

Details

Gender in Management: An International Journal, vol. 33 no. 5
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 3 February 2020

Gina Grandy and Sharon Mavin

This paper aims to explore how informal and socially situated learning and gendered practices impact the experiences of women learning to lead and the gendered dynamics inherent…

Abstract

Purpose

This paper aims to explore how informal and socially situated learning and gendered practices impact the experiences of women learning to lead and the gendered dynamics inherent in women’s lived experiences of learning.

Design/methodology/approach

The authors adopt a becoming ontology and a social constructionist perspective. A qualitative approach guided by feminist principles facilitated the surfacing of rich and reflective accounts from women leaders. Semi-structured interviews were conducted with 18 women leader priests in Canada.

Findings

The authors highlight how gendered practices are concealed and revealed through informal learning processes and illustrate this through two themes, informal and socially situated learning as inductive and gendered, and the jolt of gender discrimination in informal learning.

Research limitations/implications

While each account from the women church leaders is highly valued in its own right and the women’s stories have generated new insights, the overall data set is small and not generalizable. Future research should explore further the types of informal learning initiatives and systems, which acknowledge and best support women learning to lead in (gendered) organizations. It should also explore how informal learning informs leadership styles in this and other contexts.

Originality/value

The research demonstrates how informal learning experiences can serve as a site for invisible and unaccounted for gender bias and inform the becoming of women leaders. The research also advances the limited body of work that seeks to better understand the gender dynamics of women’s leadership in faith-based organizations.

Details

Gender in Management: An International Journal , vol. 35 no. 1
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 1 June 1999

Eileen Oliver

Cuba’s 1959 Revolution brought about dramatic changes not only in that island‐nation but also in the USA. Cubans, and later Cuban‐Americans, have changed the face of Miami and…

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Abstract

Cuba’s 1959 Revolution brought about dramatic changes not only in that island‐nation but also in the USA. Cubans, and later Cuban‐Americans, have changed the face of Miami and south Florida. The economic and social successes of Cuban‐Americans, the third largest Latino group in the USA, are prevalent in scholarly and popular literature. In this annotated bibliography, the author presents journal articles, chapters in books, books, and human rights reports, published between 1990 and 1998, as well as World Wide Web sites, that discuss the Cuban‐American experience. Articles from the popular literature are not included, nor are materials that deal primarily with Cuba or Cuba‐USA relations.

Details

Reference Services Review, vol. 27 no. 2
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 1 December 1998

Jeffrey F. Durgee, Gina Colarelli O’Connor and Robert W. Veryzer

Develops and refines a new way to generate and identify opportunities for really new product functions. Considers that the role played by marketing research in really new products…

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Abstract

Develops and refines a new way to generate and identify opportunities for really new product functions. Considers that the role played by marketing research in really new products is limited. Traditional marketing research methods here are largely confined to asking people about problems with current products, watching them use these products and asking them to use new prototypes in extended use tests. Describes a new method for identifying new consumer or industrial product functions. Target consumers for a given category are exposed to 300 mini‐concepts. Concepts consist of verb‐object combinations describing possible new functions in that category. Concludes that once key needs or opportunities are identified for a given category, the next step is to determine which current or new technologies are required to address these needs.

Details

Journal of Consumer Marketing, vol. 15 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 24 February 2021

Gina Camacho-Minuche, Verónica Espinoza-Celi and Eva Ulehlova

The aim was to prove the efficacy of the five cooperative learning elements applied in English classrooms and to demonstrate how effective they were to develop social skills in…

Abstract

Purpose

The aim was to prove the efficacy of the five cooperative learning elements applied in English classrooms and to demonstrate how effective they were to develop social skills in students.

Design/methodology/approach

The qualitative approach allowed to analyse the data in order to determine the benefits of using these elements which help students to create a good rapport among them and do more productive activities to retain the knowledge. The instruments were Cooperative Learning Activity Planning Template that included 20 major steps in designing and assessing a cooperative learning activity designed by Susan Johnston. Additionally, rubrics that included the cooperative learning elements: face-to-face (promotive) interaction, positive interdependence, individual accountability, group processing and collaborative skills were necessary to assess students' accomplished tasks.

Findings

Furthermore, when students played different roles, they attained their goal and did cooperative tasks more productively. All mentioned above enables Ecuadorian educational institutions to include better teaching methods and provokes consciousness of students' accomplishment towards their goals.

Research limitations/implications

In the beginning, some constraints were presented; students did not have a clear idea about the main difference between group work and cooperative work. However, once they were aware of cooperative learning elements, they did incorporate them appropriately in each assigned activity which allowed them to obtain better results. Another limitation referred to master students who did not always provide learners with constant monitoring when they were working on cooperative activities; they simply believed that strong students could help the rest in the group if there was any inconvenience with the task, taking this situation for granted.

Originality/value

The originality of this study is reflected in the results obtained in the final product students presented since they used the elements in a more effective way to build social skills and achieve higher grades.

Article
Publication date: 1 August 2008

Gina Bravo, Michel Raîche, Marie‐France Dubois and Réjean Hébert

Interest has grown in integrated care models as means of responding better to the needs of frail older adults. In order to provide appropriate input for health policy reforms, the…

Abstract

Interest has grown in integrated care models as means of responding better to the needs of frail older adults. In order to provide appropriate input for health policy reforms, the effects of integrated care must be assessed with sound methodologies. Based on three experiments conducted in the province of Quebec, Canada, this article provides practical advice on key issues involved in evaluating integrated care models.

Details

Journal of Integrated Care, vol. 16 no. 4
Type: Research Article
ISSN: 1476-9018

Keywords

Open Access
Article
Publication date: 15 January 2018

L. J. McElravy, Gina Matkin and Lindsay J. Hastings

Although service-learning increases several important development and learning outcomes in college students (Yorio & Ye, 2012), it is not clear whether service-learning is better…

Abstract

Although service-learning increases several important development and learning outcomes in college students (Yorio & Ye, 2012), it is not clear whether service-learning is better preparing these students for their future careers (Gray, Ondaatje, Fricker, & Geschwind, 2000). To better understand the influence of service-learning on student development, an exploration of a leadership service-learning course and an important workplace attribute, Positive Psychological Capital, are theoretically explored.

Details

Journal of Leadership Education, vol. 17 no. 1
Type: Research Article
ISSN: 1552-9045

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