Search results

The paper’s aim is to explore female academics’ publication aspirations and constraints in a less researched area of Central and Eastern Europe (CEE).

The research data presented in this paper is part of a larger cross-European project involving semi-structured interviews conducted with Early Career Researchers (ECR) (PhD+ 8 years) from Social Sciences and Humanities (SSH) from seventeen European countries.

The findings show how ECR women from the CEE region in SSH encounter difficulties when trying to publish, which obstacles add to a strong economic and geopolitical dependence. Findings reveal that female ECRs use various publications strategies to enhance their scientific career and engage in the neoliberal model of academia, but mostly stay in their local scientific communities, without building internationally recognized scientific careers. Thus, they do wish for a global recognition, but they opt for a safer and more accessible choice of publishing in their local scientific communities.

Knowledge which academic women from the CEE region produce (mostly in their local languages) stays in their local and isolated enviroments, creating an imbalanced knowledge advancement in a international academic arena which recognizes only publications written in English and in renowed journals.

The study aims to better understand the impact of susceptibility to social influence (normative and informational) on perceived risk and the consequent impacts on attitudes towards counterfeiting and intention to purchase counterfeit brands.

A single cross-sectional descriptive research was employed, and questionnaires were used to collect data from 361 counterfeit buyers. Structural equation modelling (SEM) based on partial least squares (PLS-SEM) was applied to analyse data and test the research hypotheses.

Results showed that normative susceptibility to social influence significantly increased attitudes towards counterfeiting but not purchase intention; its impact on intention was mediated by perceived risk and attitudes. Although information susceptibility to social influence increased purchase intention, it had no significant impact on attitudes and perceived risk.

The current study empirically explores the relationship between susceptibility to social influence and perceived risk in the context of non-deceptive counterfeit consumption, by integrating the foundations of the theory of planned behaviour (TPB) and social cognitive theory (SCT).

In spite of wide civic and academic interest in obesity, there are no bibliometric records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this shortcoming with a bibliometric analysis of Scopus indexed articles published on the subject.

The analysis followed a five-step science mapping approach of study design, data collection, data analysis, data visualisation and data interpretation. R programming software was used to review 88 peer reviewed journals published between 1987 and 2021.

A sizable stream of literature exploring obesity has accrued in the marketing area as authors have drawn parallels between the influence of persuasive communication and advertising on human wellbeing and child health. The United States of America is found to be by far the country with the highest number of publications on obesity, followed by Australia and the United Kingdom. The topic dendrogram indicates two strands of obesity discourse: (1) social and policy intervention opportunities and (2) the effects on social groups in the population.

This review will shape future enquiries investigating obesity. Beyond the focus on children, males and females, an emerging focus on cola, ethics, food waste, milk, policy-making and students is highlighted.

This is the first bibliometric review of obesity in the marketing literature. This is especially timely for weighing up the utility of research aimed at understanding and reporting the trends, influences and role of stakeholders in addressing obesity.