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The purpose of this paper is to analyze changes in consumers’ knowledge and acceptance of genetically modified (GM) foods over the past decade and identifies the determinants in the consumer attitudes toward GM foods in urban China.

The data used in this study were collected from 952 urban consumers in 2013 in 15 provinces. The ordinal logit model was chosen to identify the determinants in the consumers’ subjective knowledge and acceptance of GM foods.

Results show that the consumers’ awareness of GM foods, biotech knowledge, and subjective knowledge improved significantly, while the acceptance rate toward GM foods declined considerably from 2002 to 2013. Moreover, the consumers’ subjective knowledge of GM foods had a significantly negative impact on their acceptance rate of GM foods. Finally, the media coverage with the “event of Golden rice in 2012” as a proxy helped consumers in shaping their negative perceptions toward GM foods, suggesting that the media coverage was one of major factors in leading to the low acceptance rate of GM foods in urban China.

The findings of previous studies conducted in the early 2000s might not reflect current Chinese consumer attitudes because the public opinion toward GM foods in modern China has considerably changed. This study thus filled in the void by updating estimates on consumer attitudes toward GM foods and by underlining the factors that have led to the changes in consumer attitudes, using a mass survey covering Chinese urban consumers in 15 provinces in 2013.

Previous studies have mainly focused on public opinions regarding genetically modified (GM) technology and GM food. The purpose of this paper is to assess scientists’ attitudes on whether China needs to develop its national agricultural GM technology and their willingness to buy GM food.

A stratified sampling method was used to select and interview 806 scientists from six major agricultural universities and 20 research institutes under two national academies in China in 2013. Based on these data, the authors use both descriptive statistics and multivariate regression analysis to examine scientists’ attitudes toward agricultural GM technology and food, using GM soybean oil as an example of GM foods.

The survey results show that nearly three-quarters of scientists agree that China needs to develop its agricultural GM technology, but their attitudes differ largely. Only 29 percent of scientists are willing to buy GM soybean oil, similar to urban consumers (25 percent) in China. The knowledge of biology is extensive for some scientists but varies significant among scientists and correlates positively with their attitudes toward agricultural GM technology and GM soybean oil. Younger and male scientists with higher professional titles, and those involved in GM research are more in favor of China’s GM technology compared to other scientists. Female scientists, scientists with lower professional titles, those that have never engaged in GM research or are from non-agricultural scientific disciplines are less willing to buy GM soybean oil. Interestingly, their low willingness to buy GM soybean oil is inconsistent with the fact that it is the most common edible oil in China.

This study is the first to examine scientists’ attitudes toward GM technology and food in China. The results of this study contribute to understanding the current debates on GM technology and the relevance of research, based on the willingness to buy GM food, for decision making regarding the commercialization of GM technology.

Presents the views of farmers and growers on the use of biotechnology in the production of food. Identifies many significant benefits for consumers and producers. However, the National Farmers’ Union has a number of concerns about the technology, and recognizes that farmers and growers will have a key role to play in the responsible use of the technology.

The purpose of this paper is to investigate the antecedents, internal/external drivers and circumstances that diminish the importance of reputation and permit it to be circumvented in the context of a fusion (Monsanto-Bayer) and propose a comprehensive stakeholder perception-molding (“sense-giving”) model to counter reputation-damaging factors.

The present study is a longitudinal case study of merging entities using an intra-organizational evolutionary perspective combined with external analysis.

Reputational hurdles can be successfully circumvented by a multifaceted strategy leveraging timely and tailored combinations of cognitive, conative and linguistic perception-molding strategies for effective management of diverse stakeholder perception processes spanning across identity orientation, legitimacy, posture, consistency, commitment, justification and transparency.

The research is susceptible to the general limitations of case studies such as omission bias in terms of focusing on only two purposefully chosen market-leader firms involved in a merger, though every effort was made to track competitor movements, broad trends in markets and the micro- and macro-environments.

The proposed heptagonal reputation circumvention perception-molding framework (Figure 1) summarizes various actionable strategies to help managers develop a global vision and portfolio of strategies to proactively or reactively manage attacks on reputation.

An in-depth and multi-decade study of antecedents and internal/external drivers of the successful mega-fusion of two companies with a long history of reputational shocks was leveraged to provide unique insights into the interplay of various strategies targeting diverse stakeholder perceptions. These insights were then generalized to create a comprehensive perception-molding strategic framework to help firm managers circumvent reputational tarnishment hurdles.

The dynamics of platforms, particularly the eventual need for renewal, are too often neglected. This chapter adopts a four-stage model – Birth, Expansion, Leadership, and Self-Renewal – to analyze the requirements at each stage of the platform lifecycle in terms of its dependence on the high-level dynamic capability categories of sensing, seizing, and transforming. The requirements evolve from a heavy emphasis on generative sensing and planning-stage seizing in the birth phase, through greater emphasis on “seizing” activities and minor transformations as the platform, ideally, grows and stabilizes. When platform renewal is called for, the emphasis returns to sensing future possibilities and generating new ideas for a platform and business model, developing them alongside the existing business, and eventually undertaking a major transformation to restart the platform lifecycle. An awareness of these lifecycle changes can help managers adopt a longer-term perspective on the competitive requirements of their platform-based business.

This case, developed from a wide variety of publicly available information, presents ethical and economic issues arising from the development, marketing, and pricing of a biotech drug. Genentech developed TPA, the first genetically engineered drug that could be used in clot-dissolving therapy for heart attack, and marketed it as Activase. Public outrage focused on the disparity between the drug's $10 direct manufacturing cost and what Genentech charged for its drug. Activase/TPA was priced at $2200 a dose, raising immediate concerns about its affordability and therefore availability to those who needed it. Additional issues arise from other events, including concern over related-party relationships between the company and organizations which researched and recommended TPA, as well as aggressive marketing of TPA to physicians and the company's refusal to participate in an international drug study to compare TPA with competitor drugs.

This chapter examines the role of “continuations” (procedural revisions of patent applications) within software patents and overall patenting in the United States during 1987–1999. Our research represents the first effort of which we are aware to analyse data on continuations in software or any other patent class, and as such provides information on the effects of 1995 changes in the U.S. patent law intended to curb “submarine patenting.” Our analysis of all U.S. patents issued 1987–1999 shows that the use of continuations grew steadily in overall U.S. patenting through 1995, with particularly rapid growth in continuations in software patenting. Sharp reversals in these growth rates after 1995 suggest that changes in the U.S. patent law were effective. Continuations were used more intensively by packaged-software firms prior to the effective date of the 1995 changes in patent law than by other patentees, and both software and non-software patents subject to continuation tend to be more valuable.

Nanotechnology has great potential in the food industry. The goal of this study is to identify food applications that are more likely and food applications that are less likely to be accepted by the public.

The study was conducted in México and was a replica of a study conducted in Switzerland. Another goal is to compare the acceptance ratings of citizens from a highly developed European country to the ratings of citizens from a less developed country. Face‐to‐face interviews were conducted in three different places in México, which yielded N=378 datasets.

Affect and perceived control are important factors influencing risk and benefit perceptions. Applications that can be consumed are perceived as more controllable than applications related to the packaging or external use. The results are similar but not identical to the findings from Switzerland.

A convenience sample was used that was clearly more highly educated than the average population. One should be cautious when generalizing the findings.

It is important to pay attention to public views regarding new technologies in the food business during the product development stage to avoid some of the pitfalls that GM technology had.

This is the first study to analyze perceptions of nanotechnology applications in a less developed country. Emerging countries often do not have regulations that are as strong as those of developed countries; therefore, analyzing these markets is important, too.