Search results

1 – 10 of 276
Article
Publication date: 29 August 2023

Åsne Stige, Efpraxia D. Zamani, Patrick Mikalef and Yuzhen Zhu

The aim of this article is to map the use of AI in the user experience (UX) design process. Disrupting the UX process by introducing novel digital tools such as artificial…

2915

Abstract

Purpose

The aim of this article is to map the use of AI in the user experience (UX) design process. Disrupting the UX process by introducing novel digital tools such as artificial intelligence (AI) has the potential to improve efficiency and accuracy, while creating more innovative and creative solutions. Thus, understanding how AI can be leveraged for UX has important research and practical implications.

Design/methodology/approach

This article builds on a systematic literature review approach and aims to understand how AI is used in UX design today, as well as uncover some prominent themes for future research. Through a process of selection and filtering, 46 research articles are analysed, with findings synthesized based on a user-centred design and development process.

Findings

The authors’ analysis shows how AI is leveraged in the UX design process at different key areas. Namely, these include understanding the context of use, uncovering user requirements, aiding solution design, and evaluating design, and for assisting development of solutions. The authors also highlight the ways in which AI is changing the UX design process through illustrative examples.

Originality/value

While there is increased interest in the use of AI in organizations, there is still limited work on how AI can be introduced into processes that depend heavily on human creativity and input. Thus, the authors show the ways in which AI can enhance such activities and assume tasks that have been typically performed by humans.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 16 February 2024

Khameel B. Mustapha, Eng Hwa Yap and Yousif Abdalla Abakr

Following the recent rise in generative artificial intelligence (GenAI) tools, fundamental questions about their wider impacts have started to reverberate around various…

Abstract

Purpose

Following the recent rise in generative artificial intelligence (GenAI) tools, fundamental questions about their wider impacts have started to reverberate around various disciplines. This study aims to track the unfolding landscape of general issues surrounding GenAI tools and to elucidate the specific opportunities and limitations of these tools as part of the technology-assisted enhancement of mechanical engineering education and professional practices.

Design/methodology/approach

As part of the investigation, the authors conduct and present a brief scientometric analysis of recently published studies to unravel the emerging trend on the subject matter. Furthermore, experimentation was done with selected GenAI tools (Bard, ChatGPT, DALL.E and 3DGPT) for mechanical engineering-related tasks.

Findings

The study identified several pedagogical and professional opportunities and guidelines for deploying GenAI tools in mechanical engineering. Besides, the study highlights some pitfalls of GenAI tools for analytical reasoning tasks (e.g., subtle errors in computation involving unit conversions) and sketching/image generation tasks (e.g., poor demonstration of symmetry).

Originality/value

To the best of the authors’ knowledge, this study presents the first thorough assessment of the potential of GenAI from the lens of the mechanical engineering field. Combining scientometric analysis, experimentation and pedagogical insights, the study provides a unique focus on the implications of GenAI tools for material selection/discovery in product design, manufacturing troubleshooting, technical documentation and product positioning, among others.

Details

Interactive Technology and Smart Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 22 December 2023

Sumaira Nazeer, Muhammad Saleem Sumbal, Gang Liu, Hina Munir and Eric Tsui

The purpose of this paper is to embark on evaluating the role of Chat Generative-Trained Transformer (ChatGPT) in personal knowledge management (PKM) practices of individual…

Abstract

Purpose

The purpose of this paper is to embark on evaluating the role of Chat Generative-Trained Transformer (ChatGPT) in personal knowledge management (PKM) practices of individual knowledge workers across varied disciplines.

Design/methodology/approach

The methodology involves four steps, i.e. literature search, screening and selection of relevant data, data analysis and data synthesis related to KM, PKM and generative artificial intelligence (AI) with a focus on ChatGPT. The findings are then synthesized to develop a viewpoint on the challenges and opportunities brought by ChatGPT for individual knowledge workers in enhancing their PKM capability.

Findings

This work highlights the prevailing challenges and opportunities experienced by knowledge workers while leveraging PKM through implying ChatGPT. It also encapsulates how some management theories back the cruciality of generative AI (specifically ChatGPT) for PKM.

Research limitations/implications

This study identifies the challenges and opportunities. from existing studies and does not imply empirical data/result. The authors believe that findings can be adjusted to diverse domains regarding knowledge workers’ PKM endeavors. This paper draws some conclusions and calls for further empirical research.

Originality/value

ChatGPT’s capability to accelerate organizational performance compelled scholars to focus in this domain. The linkage of ChatGPT to Knowledge Management is an under-explored area specifically the role of ChatGPT on PKM hasn't been given attention in the existing work. This is one of the earliest studies to explore this context.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Open Access
Article
Publication date: 17 November 2023

Mika Ruokonen and Paavo Ritala

The purpose of this paper is to identify the potential and the challenges for different firms in adopting an AI-first strategy. The study attempts to discern if any company can…

2379

Abstract

Purpose

The purpose of this paper is to identify the potential and the challenges for different firms in adopting an AI-first strategy. The study attempts to discern if any company can prioritize AI at the forefront of their strategic plans.

Design/methodology/approach

Drawing from illustrative examples from well-known AI-leaders like Netflix and Spotify, as well as from upcoming AI startups and industry incumbents, the paper explores the strategic role of AI in core business processes and customer value creation. It also discusses the advent and implications of generative AI tools since late 2022 to firms’ business strategies.

Findings

The authors identify three types of AI-first strategies, depending on firms’ starting points: digital tycoon, niche carver and asset augmenter. The authors discuss how each strategy can aim to achieve data, algorithmic and execution advantages, and what the strategic bottlenecks and risks are within each strategy.

Originality/value

To the best of the authors’ knowledge, this paper is the first to systematically describe how companies can form “AI-first” strategies from different starting points. This study includes actionable examples from known industry players to more emerging startups and industrial incumbents.

Details

Journal of Business Strategy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 29 August 2023

Chandan Kumar Tiwari, Mohd. Abass Bhat, Shagufta Tariq Khan, Rajaswaminathan Subramaniam and Mohammad Atif Irshad Khan

The purpose of this paper is to identify the factors determining students’ attitude toward using newly emerged artificial intelligence (AI) tool, Chat Generative Pre-Trained…

2680

Abstract

Purpose

The purpose of this paper is to identify the factors determining students’ attitude toward using newly emerged artificial intelligence (AI) tool, Chat Generative Pre-Trained Transformer (ChatGPT), for educational and learning purpose based on technology acceptance model.

Design/methodology/approach

The recommended model was empirically tested with partial least squares structural equation modeling using 375 student survey responses.

Findings

The study revealed that students have a favorable view of the instructional use of ChatGPT. Usefulness, social presence and legitimacy of the tool, as well as enjoyment and motivation, contribute to a favorable attitude toward using this tool in a learning environment. However, perceived ease of use was not found to be a significant determinant in the adoption and utilization of ChatGPT by the students.

Practical implications

This research is intended to benefit enterprises, academic institutions and the global community by offering light on how students perceive the ChatGPT service in an educational setting. Furthermore, the application enhances confidence and interest among learners, leading to improved literacy and general awareness. Eventually, the outcome of this research will help AI developers to improve their product and service delivery, as well as benefit regulators in regulating the usage of AI-based bots.

Originality/value

Due to its novelty, the current research on AI-based ChatGPT usage in the education sector is rather restricted. This study provides the adoption aspects of ChatGPT, a new AI-based technology for students, thereby contributing significantly to the existing research on the adoption of advanced education technologies. In addition, the literature lacks research on the adoption of ChatGPT by students for educational purposes; this study addresses this gap by identifying adoption determinants of ChatGPT in education.

Details

Interactive Technology and Smart Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 14 November 2023

Samer Abaddi

Generative pretrained transformers (GPTs), soaring to one million users at lightning speed, outpaced social media giants (15 times faster) (Buchholz, 2023). Despite this, scant…

Abstract

Purpose

Generative pretrained transformers (GPTs), soaring to one million users at lightning speed, outpaced social media giants (15 times faster) (Buchholz, 2023). Despite this, scant research explored GPT’s impact on the digital entrepreneurial intentions (EIs) of students and tech-savvy generations. This study aims to pioneer a fusion of the technology acceptance model (TAM) and the theory of planned behavior (TPB), bridging the gap in research.

Design/methodology/approach

In this bold quantitative quest, business administration students became fearless participants, engaging in a survey of profound significance. Guided by the mighty powers of G*Power and Stata’s structural equation modeling builder, the intricate relationships within a robust sample of (n = 400) were unraveled.

Findings

The mediating power of GPT usefulness and GPT ease of use part of the TAM emerges, paving the way for a future brimming with digital entrepreneurship (DE) boundless possibilities. Predictably, the study found that TPB constructs also affect the EI of students.

Originality/value

This groundbreaking study brings together the powerful combination of TAM and TPB, while pioneering the exploration of GPT models’ mediating role. Its findings offer invaluable contributions to the field of DE and policymakers.

Details

Journal of Entrepreneurship in Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 17 April 2024

Dirk H.R. Spennemann, Jessica Biles, Lachlan Brown, Matthew F. Ireland, Laura Longmore, Clare L. Singh, Anthony Wallis and Catherine Ward

The use of generative artificial intelligence (genAi) language models such as ChatGPT to write assignment text is well established. This paper aims to assess to what extent genAi…

Abstract

Purpose

The use of generative artificial intelligence (genAi) language models such as ChatGPT to write assignment text is well established. This paper aims to assess to what extent genAi can be used to obtain guidance on how to avoid detection when commissioning and submitting contract-written assignments and how workable the offered solutions are.

Design/methodology/approach

Although ChatGPT is programmed not to provide answers that are unethical or that may cause harm to people, ChatGPT’s can be prompted to answer with inverted moral valence, thereby supplying unethical answers. The authors tasked ChatGPT to generate 30 essays that discussed the benefits of submitting contract-written undergraduate assignments and outline the best ways of avoiding detection. The authors scored the likelihood that ChatGPT’s suggestions would be successful in avoiding detection by markers when submitting contract-written work.

Findings

While the majority of suggested strategies had a low chance of escaping detection, recommendations related to obscuring plagiarism and content blending as well as techniques related to distraction have a higher probability of remaining undetected. The authors conclude that ChatGPT can be used with success as a brainstorming tool to provide cheating advice, but that its success depends on the vigilance of the assignment markers and the cheating student’s ability to distinguish between genuinely viable options and those that appear to be workable but are not.

Originality/value

This paper is a novel application of making ChatGPT answer with inverted moral valence, simulating queries by students who may be intent on escaping detection when committing academic misconduct.

Details

Interactive Technology and Smart Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 26 March 2024

Wondwesen Tafesse and Anders Wien

ChatGPT is a versatile technology with practical use cases spanning many professional disciplines including marketing. Being a recent innovation, however, there is a lack of…

Abstract

Purpose

ChatGPT is a versatile technology with practical use cases spanning many professional disciplines including marketing. Being a recent innovation, however, there is a lack of academic insight into its tangible applications in the marketing realm. To address this gap, the current study explores ChatGPT’s application in marketing by mining social media data. Additionally, the study employs the stages-of- growth model to assess the current state of ChatGPT’s adoption in marketing organizations.

Design/methodology/approach

The study collected tweets related to ChatGPT and marketing using a web-scraping technique (N = 23,757). A topic model was trained on the tweet corpus using latent Dirichlet allocation to delineate ChatGPT’s major areas of applications in marketing.

Findings

The topic model produced seven latent topics that encapsulated ChatGPT’s major areas of applications in marketing including content marketing, digital marketing, search engine optimization, customer strategy, B2B marketing and prompt engineering. Further analyses reveal the popularity of and interest in these topics among marketing practitioners.

Originality/value

The findings contribute to the literature by offering empirical evidence of ChatGPT’s applications in marketing. They demonstrate the core use cases of ChatGPT in marketing. Further, the study applies the stages-of-growth model to situate ChatGPT’s current state of adoption in marketing organizations and anticipate its future trajectory.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 16 April 2024

Amir Schreiber and Ilan Schreiber

In the modern digital realm, while artificial intelligence (AI) technologies pave the way for unprecedented opportunities, they also give rise to intricate cybersecurity issues…

Abstract

Purpose

In the modern digital realm, while artificial intelligence (AI) technologies pave the way for unprecedented opportunities, they also give rise to intricate cybersecurity issues, including threats like deepfakes and unanticipated AI-induced risks. This study aims to address the insufficient exploration of AI cybersecurity awareness in the current literature.

Design/methodology/approach

Using in-depth surveys across varied sectors (N = 150), the authors analyzed the correlation between the absence of AI risk content in organizational cybersecurity awareness programs and its impact on employee awareness.

Findings

A significant AI-risk knowledge void was observed among users: despite frequent interaction with AI tools, a majority remain unaware of specialized AI threats. A pronounced knowledge difference existed between those that are trained in AI risks and those who are not, more apparent among non-technical personnel and sectors managing sensitive information.

Research limitations/implications

This study paves the way for thorough research, allowing for refinement of awareness initiatives tailored to distinct industries.

Practical implications

It is imperative for organizations to emphasize AI risk training, especially among non-technical staff. Industries handling sensitive data should be at the forefront.

Social implications

Ensuring employees are aware of AI-related threats can lead to a safer digital environment for both organizations and society at large, given the pervasive nature of AI in everyday life.

Originality/value

Unlike most of the papers about AI risks, the authors do not trust subjective data from second hand papers, but use objective authentic data from the authors’ own up-to-date anonymous survey.

Details

Information & Computer Security, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4961

Keywords

Article
Publication date: 5 April 2024

Md. Rabiul Awal and Asaduzzaman

This qualitative work aims to explore the university students’ attitude toward advantages, drawbacks and prospects of ChatGPT.

Abstract

Purpose

This qualitative work aims to explore the university students’ attitude toward advantages, drawbacks and prospects of ChatGPT.

Design/methodology/approach

This paper applies well accepted Colaizzi’s phenomenological descriptive method of enquiry and content analysis method to reveal the ChatGPT user experience of students in the higher education level.

Findings

The study’s findings indicate that ChatGPT enhances the quality of learning and facilitates faster learning among university students. However, despite numerous positive outcomes, it is noted that ChatGPT may diminish students' creativity by swiftly addressing their critical queries. Over time, students may experience a decline in patience and critical thinking skills as they excessively rely on ChatGPT, potentially leading to ethical misconduct.

Originality/value

This paper primarily explores the advantages and drawbacks of using ChatGPT in the university context of Bangladesh. The present study creates a platform for future research in this domain with comprehensive study design. The study results alert the policy makers to improve upcoming version of ChatGPT with convenient user experience and academicians as this paper unleash several positive as well as negative consequences of using this AI-enabled chatbot.

Details

Higher Education, Skills and Work-Based Learning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-3896

Keywords

1 – 10 of 276