GPT revolution and digital entrepreneurial intentions
Journal of Entrepreneurship in Emerging Economies
ISSN: 2053-4604
Article publication date: 14 November 2023
Abstract
Purpose
Generative pretrained transformers (GPTs), soaring to one million users at lightning speed, outpaced social media giants (15 times faster) (Buchholz, 2023). Despite this, scant research explored GPT’s impact on the digital entrepreneurial intentions (EIs) of students and tech-savvy generations. This study aims to pioneer a fusion of the technology acceptance model (TAM) and the theory of planned behavior (TPB), bridging the gap in research.
Design/methodology/approach
In this bold quantitative quest, business administration students became fearless participants, engaging in a survey of profound significance. Guided by the mighty powers of G*Power and Stata’s structural equation modeling builder, the intricate relationships within a robust sample of (n = 400) were unraveled.
Findings
The mediating power of GPT usefulness and GPT ease of use part of the TAM emerges, paving the way for a future brimming with digital entrepreneurship (DE) boundless possibilities. Predictably, the study found that TPB constructs also affect the EI of students.
Originality/value
This groundbreaking study brings together the powerful combination of TAM and TPB, while pioneering the exploration of GPT models’ mediating role. Its findings offer invaluable contributions to the field of DE and policymakers.
Keywords
Acknowledgements
Grateful to the Journal of Entrepreneurship in Emerging Economies (JEEE) editorial team and esteemed peer-reviewers for their valuable contributions to the manuscript.
Citation
Abaddi, S. (2023), "GPT revolution and digital entrepreneurial intentions", Journal of Entrepreneurship in Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEEE-07-2023-0260
Publisher
:Emerald Publishing Limited
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