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The study aims to analyze the relationship between tourists' satisfaction and their sense of belonging in a specific cultural destination by also investigating the moderating role of their on-site involvement, both offline (on-site activities at the destination) and online (social media activities). A further objective lies in exploring the relationship between tourists' sense of belonging and their adoption of environmentally responsible behavior while at the destination. Finally, the paper attempts to determine whether said behavior can predict tourists' pro-environmental behavior and recommendation intention.

To reach these objectives, a survey and a structural equation model, based on a sample of 647 visitors of an important world Heritage site UNESCO (i.e. Urbino), have been adopted.

Findings reveal a positive influence of sense of belonging on satisfaction and environmentally responsible behavior, which, in turn, influences pro-environmental behavior and Recommendation intention, thus triggering a virtuous process in the tourists' formation as responsible and loyal travelers. Moreover, results underline how the relationship between satisfaction and sense of belonging is significantly strengthened when tourists' on-site activity involvement increases. Conversely, the moderating role of social media involvement is not supported.

The present study offers important implications for different actors in the tourism sector, such as policy makers, destination marketing organizations (DMOs) and tourism operators.

The present study explores the role of social media involvement, specifically during the tourist's holiday.

This study enriches the empirical evidence in the cultural tourism through an analysis focused on the tourists' perspective, especially by investigating the relationship between satisfaction and emotional constructs (i.e. sense of belonging) that are able to bring environmental and loyalty benefits to the destination. Moreover, although existing research has highlighted the positive influence of the tourists' involvement on their experience, there is a paucity of studies jointly analyzing the on-site and online activities in the sustainability field.

This paper aims to uncover characteristics of physical spaces that evoke feelings of welcome and belonging in a diverse student population in an academic library.

The photovoice method was used to allow research participants an active role in shaping research questions and collecting and analyzing data.

The research reveals that space design significantly influences students' feelings of physical safety, emotional well-being and safety and ownership (or sense of belonging) in academic library spaces, thereby emphasizing the importance of considering space design in promoting student well-being and inclusiveness.

This research used photovoice methodology to engage underrepresented student communities in providing input into the design of library spaces.

The purpose of this article is to revisit the concepts of city singularity and identity, as well as the concept’s related topics (i.e. place identity, place attachment and place dependence). The aim is to investigate the impact of development projects on people's preferences for old and contemporary features in modern cities. The evidence for this can be seen mainly at historical sites such as Heliopolis in Cairo, Egypt.

The authors investigated how development projects affect place identity and city singularity through a three-step process. As a first step, an online questionnaire was administered to experts to assess the characteristics that shape the identity of local districts. In the second and third steps, interviews were conducted, followed by online surveys directed at Heliopolis residents and non-residents. The weight of people’s preferences was determined using multi-criteria decision-making (MCDM).

The results highlighted people's preferences to consider when developing projects at historical sites. Based on these preferences, the authors’ concluded remarks provide insight into some considerations for developing projects in historic places.

The added value here is surveying people’s preferences about development projects in historical places. The physical and social components interplay contributes to city identity and singularity. Based on these preferences, this investigation offers valuable insights into enhancing historical site development.

This research aims to develop a method for defining the identity of multilayered neighbourhoods by taking a case study in Nantes/France. It utilizes the urban identity concept to achieve this goal, which is defined by physical and identificatory relation to the neighbourhood.

The methodology includes historical periodical analysis, housing form and architectural stylistic definition, visualization and geographic information system (GIS) mapping. The research conducts spatial analysis to reveal the physical component of the urban identity of the neighbourhood and interviews (No = 50) with dwellers for the identificatory relation, asking about neighbourhood tangible/non-tangible elements. All these data are mapped through GIS.

The study found that the physical component is defined by three urban layers (identified as industrial, reconstruction and development, and post-industrial) and eleven housing typologies. As for the identificatory relation, the authors found that the interviewees mostly identified with their neighbourhood, whereas a minority did not. The most important form of identification with the neighbourhood was its atmosphere, and as reasons were given, the neighbourhood's positively evaluated quality, good location and social values.

It proposes the definition of the physical component through urban layers and housing typologies. The identificatory relation also considers the identification of the residents with the neighbourhood's tangible/non-tangible urban elements.

The purpose of this paper is to examine the extent to which cultural differences and slogan meaning type affect the role of comprehension in attitude toward the ad (A_ad) and attitude toward the brand (A_brand) formation.

In an online experiment, a total of 256 adult participants from the USA (ranged in age from 19 to 26 years old) and 184 participants from France (ranged in age from 18 to 28) were randomly assigned to one of the two conditions (slogan: single meaning vs polysemous) in a between-subjects experimental design. After getting exposed to the ad, participants responded to questions related to their A_ad, A_brand, comprehension, uncertainty avoidance and demographics.

Results from this research demonstrate the moderating effect of uncertainty avoidance and slogan type (single meaning vs polysemous) on the relationship between comprehension and A_ad. The authors show that for polysemous (and not single meaning) slogans, comprehension results in more favorable A_ad for low uncertainty avoidance individuals than for high uncertainty avoidance individuals. In addition, the authors demonstrate the mediating effect of A_ad in the relationship between comprehension and A_brand.

The authors used nationality as a proxy for culture. Future research should include other cultural dimensions in the development of conceptual models and analysis of data. Another limitation is that the authors used a college student sample for this research. A more representative sample should be used in future research to examine cultural differences in interpreting adverting messages. One other limitation concerns the measurement tool the authors used to measure objective versus subjective comprehension in this research. While the theoretical foundations of the two modes of comprehension are clear and robust, improved measurement tools can enhance the validity and reliability of future research. Finally, the authors suggest that future research examine the effect of such variables as figure-ground contrast, figure attractiveness, stimulus repetition, prototypicality, symmetry and semantic or visual priming that may impact the processing of brand slogans.

This study argues that the processing of brand slogans in advertising is impacted by culture. Individuals from different cultures perceive and comprehend brand slogans differently. This study contributes to the research stream that examines the influence of cultural dimensions on the effectiveness of advertising by focusing more precisely on the impact of uncertainty avoidance (one of Hofstede’s cultural dimensions). In the case of single meaning slogans, advertisers might diminish the use of objective comprehension advertising strategies to influence both individuals with high and low uncertainty avoidance. In the case of polysemous slogans, advertisers should consider that consumers with high uncertainty avoidance (vs low uncertainty avoidance) are impacted more by subjective comprehension (vs objective comprehension) when forming A_ad and A_brand.

This research contributes meaningfully to the marketing literature by examining previous work on ad slogan processing through subjective vs objective comprehension and extending the analysis by incorporating culture as an important factor.

The purpose of this study is to understand user perceptions and misconceptions regarding security tools. Security and privacy-preserving tools (for brevity, the authors term them as “security tools” in this paper, unless otherwise specified) are designed to protect the security and privacy of people in the digital environment. However, inappropriate use of these tools can lead to unexpected consequences that are preventable. Hence, it is significant to examine why users do not understand the security tools.

The authors conducted a qualitative study with 40 participants in the USA to investigate the prevalent misconceptions of people regarding security tools, their perceptions of data access and the corresponding impact on their usage behavior and data protection strategies.

While security vulnerabilities are often rooted in people’s internet usage behavior, this study examined user’s mental models of the internet and unpacked how the misconceptions about security tools relate to those mental models.

Based on the findings, this study offers recommendations highlighting the design aspects of security tools that need careful attention from researchers and industry practitioners, to alleviate users’ misconceptions and provide them with accurate conceptual models toward the desired use of security tools.