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The aim of this paper is to provide a narrative review of previous research on tourism demand modelling and forecasting and potential future developments.
Abstract
Purpose
The aim of this paper is to provide a narrative review of previous research on tourism demand modelling and forecasting and potential future developments.
Design/methodology/approach
A narrative approach is taken in this review of the current body of knowledge.
Findings
Significant methodological advancements in tourism demand modelling and forecasting over the past two decades are identified.
Originality/value
The distinct characteristics of the various methods applied in the field are summarised and a research agenda for future investigations is proposed.
目的
本文旨在对先前关于旅游需求建模和预测的研究进行叙述性回顾并对未来潜在发展进行展望。
设计/方法
本文采用叙述性回顾方法对当前知识体系进行了评论。
研究结果
本文确认了过去二十年旅游需求建模和预测方法论方面的重要进展。
独创性
本文总结了该领域应用的各种方法的独特特征, 并对未来研究提出了建议。
Objetivo
El objetivo de este documento es ofrecer una revisión narrativa de la investigación previa sobre modelización y previsión de la demanda turística y los posibles desarrollos futuros.
Diseño/metodología/enfoque
En esta revisión del marco actual de conocimientos sobre modelización y previsión de la demanda turística y los posibles desarrollos futuros,se adopta un enfoque narrativo.
Resultados
Se identifican avances metodológicos significativos en la modelización y previsión de la demanda turística en las dos últimas décadas.
Originalidad
Se resumen las características propias de los diversos métodos aplicados en este campo y se propone una agenda de investigación para futuros trabajos.
Details
Keywords
Jiaying Chen, Cheng Li, Liyao Huang and Weimin Zheng
Incorporating dynamic spatial effects exhibits considerable potential in improving the accuracy of forecasting tourism demands. This study aims to propose an innovative deep…
Abstract
Purpose
Incorporating dynamic spatial effects exhibits considerable potential in improving the accuracy of forecasting tourism demands. This study aims to propose an innovative deep learning model for capturing dynamic spatial effects.
Design/methodology/approach
A novel deep learning model founded on the transformer architecture, called the spatiotemporal transformer network, is presented. This model has three components: the temporal transformer, spatial transformer and spatiotemporal fusion modules. The dynamic temporal dependencies of each attraction are extracted efficiently by the temporal transformer module. The dynamic spatial correlations between attractions are extracted efficiently by the spatial transformer module. The extracted dynamic temporal and spatial features are fused in a learnable manner in the spatiotemporal fusion module. Convolutional operations are implemented to generate the final forecasts.
Findings
The results indicate that the proposed model performs better in forecasting accuracy than some popular benchmark models, demonstrating its significant forecasting performance. Incorporating dynamic spatiotemporal features is an effective strategy for improving forecasting. It can provide an important reference to related studies.
Practical implications
The proposed model leverages high-frequency data to achieve accurate predictions at the micro level by incorporating dynamic spatial effects. Destination managers should fully consider the dynamic spatial effects of attractions when planning and marketing to promote tourism resources.
Originality/value
This study incorporates dynamic spatial effects into tourism demand forecasting models by using a transformer neural network. It advances the development of methodologies in related fields.
目的
纳入动态空间效应在提高旅游需求预测的准确性方面具有相当大的潜力。本研究提出了一种捕捉动态空间效应的创新型深度学习模型。
设计/方法/途径
本研究提出了一种基于变压器架构的新型深度学习模型, 称为时空变压器网络。该模型由三个部分组成:时空转换器、空间转换器和时空融合模块。时空转换器模块可有效提取每个景点的动态时间依赖关系。空间转换器模块可有效提取景点之间的动态空间相关性。提取的动态时间和空间特征在时空融合模块中以可学习的方式进行融合。通过卷积运算生成最终预测结果。
研究结果
结果表明, 与一些流行的基准模型相比, 所提出的模型在预测准确性方面表现更好, 证明了其显著的预测性能。纳入动态时空特征是改进预测的有效策略。它可为相关研究提供重要参考。
实践意义
所提出的模型利用高频数据, 通过纳入动态空间效应, 在微观层面上实现了准确预测。旅游目的地管理者在规划和营销推广旅游资源时, 应充分考虑景点的动态空间效应。
原创性/价值
本研究通过使用变压器神经网络, 将动态空间效应纳入旅游需求预测模型。它推动了相关领域方法论的发展。
Objetivo
La incorporación de efectos espaciales dinámicos ofrece un considerable potencial para mejorar la precisión de la previsión de la demanda turística. Este estudio propone un modelo innovador de aprendizaje profundo para capturar los efectos espaciales dinámicos.
Diseño/metodología/enfoque
Se presenta un novedoso modelo de aprendizaje profundo basado en la arquitectura transformadora, denominado red de transformador espaciotemporal. Este modelo tiene tres componentes: el transformador temporal, el transformador espacial y los módulos de fusión espaciotemporal. El módulo transformador temporal extrae de manera eficiente las dependencias temporales dinámicas de cada atracción. El módulo transformador espacial extrae eficientemente las correlaciones espaciales dinámicas entre las atracciones. Las características dinámicas temporales y espaciales extraídas se fusionan de manera que se puede aprender en el módulo de fusión espaciotemporal. Se aplican operaciones convolucionales para generar las previsiones finales.
Conclusiones
Los resultados indican que el modelo propuesto obtiene mejores resultados en la precisión de las previsiones que algunos modelos de referencia conocidos, lo que demuestra su importante capacidad de previsión. La incorporación de características espaciotemporales dinámicas supone una estrategia eficaz para mejorar las previsiones. Esto puede proporcionar una referencia importante para estudios afines.
Implicaciones prácticas
El modelo propuesto aprovecha los datos de alta frecuencia para lograr predicciones precisas a nivel micro incorporando efectos espaciales dinámicos. Los gestores de destinos deberían tener plenamente en cuenta los efectos espaciales dinámicos de las atracciones en la planificación y marketing para la promoción de los recursos turísticos.
Originalidad/valor
Este estudio incorpora efectos espaciales dinámicos a los modelos de previsión de la demanda turística mediante el empleo de una red neuronal transformadora. Supone un avance en el desarrollo de metodologías en campos afines.
Details
Keywords
Indian railways (IR) is one of the largest railway networks in the world. As a part of its strategic development initiative, demand forecasting can be one of the indispensable…
Abstract
Purpose
Indian railways (IR) is one of the largest railway networks in the world. As a part of its strategic development initiative, demand forecasting can be one of the indispensable activities, as it may provide basic inputs for planning and control of various activities such as coach production, planning new trains, coach augmentation and quota redistribution. The purpose of this study is to suggest an approach to demand forecasting for IR management.
Design/methodology/approach
A case study is carried out, wherein several models i.e. automated autoregressive integrated moving average (auto-ARIMA), trigonometric regressors (TBATS), Holt–Winters additive model, Holt–Winters multiplicative model, simple exponential smoothing and simple moving average methods have been tested. As per requirements of IR management, the adopted research methodology is predominantly discursive, and the passenger reservation patterns over a five-year period covering a most representative train service for the past five years have been employed. The relative error matrix and the Akaike information criterion have been used to compare the performance of various models. The Diebold–Mariano test was conducted to examine the accuracy of models.
Findings
The coach production strategy has been proposed on the most suitable auto-ARIMA model. Around 6,000 railway coaches per year have been produced in the past 3 years by IR. As per the coach production plan for the year 2023–2024, a tentative 6551 coaches of various types have been planned for production. The insights gained from this paper may facilitate need-based coach manufacturing and optimum utilization of the inventory.
Originality/value
This study contributes to the literature on rail ticket demand forecasting and adds value to the process of rolling stock management. The proposed model can be a comprehensive decision-making tool to plan for new train services and assess the rolling stock production requirement on any railway system. The analysis may help in making demand predictions for the busy season, and the management can make important decisions about the pricing of services.
Details
Keywords
Xiaoli Su, Lijun Zeng, Bo Shao and Binlong Lin
The production planning problem with fine-grained information has hardly been considered in practice. The purpose of this study is to investigate the data-driven production…
Abstract
Purpose
The production planning problem with fine-grained information has hardly been considered in practice. The purpose of this study is to investigate the data-driven production planning problem when a manufacturer can observe historical demand data with high-dimensional mixed-frequency features, which provides fine-grained information.
Design/methodology/approach
In this study, a two-step data-driven optimization model is proposed to examine production planning with the exploitation of mixed-frequency demand data is proposed. First, an Unrestricted MIxed DAta Sampling approach is proposed, which imposes Group LASSO Penalty (GP-U-MIDAS). The use of high frequency of massive demand information is analytically justified to significantly improve the predictive ability without sacrificing goodness-of-fit. Then, integrated with the GP-U-MIDAS approach, the authors develop a multiperiod production planning model with a rolling cycle. The performance is evaluated by forecasting outcomes, production planning decisions, service levels and total cost.
Findings
Numerical results show that the key variables influencing market demand can be completely recognized through the GP-U-MIDAS approach; in particular, the selected accuracy of crucial features exceeds 92%. Furthermore, the proposed approach performs well regarding both in-sample fitting and out-of-sample forecasting throughout most of the horizons. Taking the total cost and service level obtained under the actual demand as the benchmark, the mean values of both the service level and total cost differences are reduced. The mean deviations of the service level and total cost are reduced to less than 2.4%. This indicates that when faced with fluctuating demand, the manufacturer can adopt the proposed model to effectively manage total costs and experience an enhanced service level.
Originality/value
Compared with previous studies, the authors develop a two-step data-driven optimization model by directly incorporating a potentially large number of features; the model can help manufacturers effectively identify the key features of market demand, improve the accuracy of demand estimations and make informed production decisions. Moreover, demand forecasting and optimal production decisions behave robustly with shifting demand and different cost structures, which can provide manufacturers an excellent method for solving production planning problems under demand uncertainty.
Details
Keywords
Zhixue Liao, Xinyu Gou, Qiang Wei and Zhibin Xing
Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that…
Abstract
Purpose
Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that incorporating online review data can enhance the performance of tourism demand forecasting models, the reliability of online review data and consumers’ decision-making process have not been given adequate attention. To address the aforementioned problem, the purpose of this study is to forecast tourism demand using online review data derived from the analysis of review helpfulness.
Design/methodology/approach
The authors propose a novel “identification-first, forecasting-second” framework. This framework prioritizes the identification of helpful reviews through a comprehensive analysis of review helpfulness, followed by the integration of helpful online review data into the forecasting system. Using the SARIMAX model with helpful online review data sourced from TripAdvisor, this study forecasts tourist arrivals in Hong Kong during the period from August 2012 to June 2019. The SNAÏVE/SARIMA model was used as the benchmark model. Additionally, artificial intelligence models including long short-term memory, back propagation neural network, extreme learning machine and random forest models were used to assess the robustness of the results.
Findings
The results demonstrate that online review data are subject to noise and bias, which can adversely affect the accuracy of predictions when used directly. However, by identifying helpful online reviews beforehand and incorporating them into the forecasting process, a notable enhancement in predictive performance can be realized.
Originality/value
First, to the best of the authors’ knowledge, this study is one of the first to focus on the data issue of online reviews on tourism arrivals forecasting. Second, this study pioneers the integration of the consumer decision-making process into the domain of tourism demand forecasting, marking one of the earliest endeavors in this area. Third, this study makes a novel attempt to identify helpful online reviews based on reviews helpfulness analysis.
Details
Keywords
Adrián Mendieta-Aragón, Julio Navío-Marco and Teresa Garín-Muñoz
Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are…
Abstract
Purpose
Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are questionable. This is particularly true for hospitality demand, which has been dramatically affected by the pandemic. Accordingly, we investigate the suitability of tourists’ activity on Twitter as a predictor of hospitality demand in the Way of Saint James – an important pilgrimage tourism destination.
Design/methodology/approach
This study compares the predictive performance of the seasonal autoregressive integrated moving average (SARIMA) time-series model with that of the SARIMA with an exogenous variables (SARIMAX) model to forecast hotel tourism demand. For this, 110,456 tweets posted on Twitter between January 2018 and September 2022 are used as exogenous variables.
Findings
The results confirm that the predictions of traditional time-series models for tourist demand can be significantly improved by including tourist activity on Twitter. Twitter data could be an effective tool for improving the forecasting accuracy of tourism demand in real-time, which has relevant implications for tourism management. This study also provides a better understanding of tourists’ digital footprints in pilgrimage tourism.
Originality/value
This study contributes to the scarce literature on the digitalisation of pilgrimage tourism and forecasting hotel demand using a new methodological framework based on Twitter user-generated content. This can enable hospitality industry practitioners to convert social media data into relevant information for hospitality management.
研究目的
2019冠狀病毒病引致消費者習慣有根本的改變; 這些改變顯示,根據歷史序列而運作的慣常需求預測技巧未必是正確的。這不確性尤以受到大流行極大影響的酒店服務需求為甚。因此,我們擬探討、若把在推特網站上的旅遊活動視為聖雅各之路 (一個重要的朝聖旅遊聖地) 酒店服務需求的預測器,這會否是合適的呢?
研究設計/方法/理念
本研究比較 SARIMA 時間序列模型與附有外生變數 (SARIMAX)模型兩者在預測旅遊及酒店服務需求方面的表現。為此,研究人員收集在推特網站上發佈的資訊,作為外生變數進行研究。這個樣本涵蓋於2018年1月至2022年9月期間110,456個發佈資訊。
研究結果
研究結果確認了傳統的時間序列模型,若涵蓋推特網站上的旅遊活動,則其對旅遊需求方面的預測會得到顯著的改善。推特網站的數據,就改善預測實時旅遊需求的準確度,或許可成為有效的工具; 而這發現對旅遊管理會有一定的意義。本研究亦讓我們進一步瞭解朝聖旅遊方面旅客的數碼足跡。
研究的原創性
現存文獻甚少探討朝聖旅遊的數字化,而本研究不但在這方面充實了有關的文獻,還使用了一個根據推特網站上使用者原創內容嶄新的方法框架,進行分析和探討。這會幫助酒店從業人員把社交媒體數據轉變為可供酒店管理之用的合宜資訊。
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R.S. Sreerag and Prasanna Venkatesan Shanmugam
The choice of a sales channel for fresh vegetables is an important decision a farmer can make. Typically, the farmers rely on their personal experience in directing the produce to…
Abstract
Purpose
The choice of a sales channel for fresh vegetables is an important decision a farmer can make. Typically, the farmers rely on their personal experience in directing the produce to a sales channel. This study examines how sales forecasting of fresh vegetables along multiple channels enables marginal and small-scale farmers to maximize their revenue by proportionately allocating the produce considering their short shelf life.
Design/methodology/approach
Machine learning models, namely long short-term memory (LSTM), convolution neural network (CNN) and traditional methods such as autoregressive integrated moving average (ARIMA) and weighted moving average (WMA) are developed and tested for demand forecasting of vegetables through three different channels, namely direct (Jaivasree), regulated (World market) and cooperative (Horticorp).
Findings
The results show that machine learning methods (LSTM/CNN) provide better forecasts for regulated (World market) and cooperative (Horticorp) channels, while traditional moving average yields a better result for direct (Jaivasree) channel where the sales volume is less as compared to the remaining two channels.
Research limitations/implications
The price of vegetables is not considered as the government sets the base price for the vegetables.
Originality/value
The existing literature lacks models and approaches to predict the sales of fresh vegetables for marginal and small-scale farmers of developing economies like India. In this research, the authors forecast the sales of commonly used fresh vegetables for small-scale farmers of Kerala in India based on a set of 130 weekly time series data obtained from the Kerala Horticorp.
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Isuru Udayangani Hewapathirana
This study explores the pioneering approach of utilising machine learning (ML) models and integrating social media data for predicting tourist arrivals in Sri Lanka.
Abstract
Purpose
This study explores the pioneering approach of utilising machine learning (ML) models and integrating social media data for predicting tourist arrivals in Sri Lanka.
Design/methodology/approach
Two sets of experiments are performed in this research. First, the predictive accuracy of three ML models, support vector regression (SVR), random forest (RF) and artificial neural network (ANN), is compared against the seasonal autoregressive integrated moving average (SARIMA) model using historical tourist arrivals as features. Subsequently, the impact of incorporating social media data from TripAdvisor and Google Trends as additional features is investigated.
Findings
The findings reveal that the ML models generally outperform the SARIMA model, particularly from 2019 to 2021, when several unexpected events occurred in Sri Lanka. When integrating social media data, the RF model performs significantly better during most years, whereas the SVR model does not exhibit significant improvement. Although adding social media data to the ANN model does not yield superior forecasts, it exhibits proficiency in capturing data trends.
Practical implications
The findings offer substantial implications for the industry's growth and resilience, allowing stakeholders to make accurate data-driven decisions to navigate the unpredictable dynamics of Sri Lanka's tourism sector.
Originality/value
This study presents the first exploration of ML models and the integration of social media data for forecasting Sri Lankan tourist arrivals, contributing to the advancement of research in this domain.
Details
Keywords
Farouq Sammour, Heba Alkailani, Ghaleb J. Sweis, Rateb J. Sweis, Wasan Maaitah and Abdulla Alashkar
Demand forecasts are a key component of planning efforts and are crucial for managing core operations. This study aims to evaluate the use of several machine learning (ML…
Abstract
Purpose
Demand forecasts are a key component of planning efforts and are crucial for managing core operations. This study aims to evaluate the use of several machine learning (ML) algorithms to forecast demand for residential construction in Jordan.
Design/methodology/approach
The identification and selection of variables and ML algorithms that are related to the demand for residential construction are indicated using a literature review. Feature selection was done by using a stepwise backward elimination. The developed algorithm’s accuracy has been demonstrated by comparing the ML predictions with real residual values and compared based on the coefficient of determination.
Findings
Nine economic indicators were selected to develop the demand models. Elastic-Net showed the highest accuracy of (0.838) versus artificial neural networkwith an accuracy of (0.727), followed by Eureqa with an accuracy of (0.715) and the Extra Trees with an accuracy of (0.703). According to the results of the best-performing model forecast, Jordan’s 2023 first-quarter demand for residential construction is anticipated to rise by 11.5% from the same quarter of the year 2022.
Originality/value
The results of this study extend to the existing body of knowledge through the identification of the most influential variables in the Jordanian residential construction industry. In addition, the models developed will enable users in the fields of construction engineering to make reliable demand forecasts while also assisting in effective financial decision-making.
Details
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Xinyang Liu, Anyu Liu, Xiaoying Jiao and Zhen Liu
The purpose of the study is to investigate the impact of implementing anti-dumping duties on imported Australian wine to China in the short- and long-run, respectively.
Abstract
Purpose
The purpose of the study is to investigate the impact of implementing anti-dumping duties on imported Australian wine to China in the short- and long-run, respectively.
Design/methodology/approach
First, the Difference-in-Differences (DID) method is used in this study to evaluate the short-run causal effect of implementing anti-dumping duties on imported Australian wine to China. Second, a Bayesian ensemble method is used to predict 2023–2025 wine exports from Australia to China. The disparity between the forecasts and counterfactual prediction which assumes no anti-dumping duties represents the accumulated impact of the anti-dumping duties in the long run.
Findings
The anti-dumping duties resulted in a significant decline in red and rose, white and sparkling wine exports to China by 92.59%, 99.06% and 90.06%, respectively, in 2021. In the long run, wine exports to China are projected to continue this downward trend, with an average annual growth rate of −21.92%, −38.90% and −9.54% for the three types of wine, respectively. In contrast, the counterfactual prediction indicates an increase of 3.20%, 20.37% and 4.55% for the respective categories. Consequently, the policy intervention is expected to result in a decrease of 96.11%, 93.15% and 84.11% in red and rose, white and sparkling wine exports to China from 2021 to 2025.
Originality/value
The originality of this study lies in the creation of an economic paradigm for assessing policy impacts within the realm of wine economics. Methodologically, it also represents the pioneering application of the DID and Bayesian ensemble forecasting methods within the field of wine economics.
Details