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The purpose of this paper is to analyze the various factors that inhibit tourism student’s inclination toward tourism-related entrepreneurial activities in Oman.

The study was conducted with 223 students of tourism studies who were selected on simple random sampling basis and were contacted through a well-defined questionnaire.

The study reveals that the factors like non-discrimination of gender, promotion opportunities and physical working conditions play a crucial role in motivating students to take up tourism-related career. The empirical results also reveal that the high risk of accidents, non-tourism spouse preferences and Omani traditional values discourage tourism. Thus, a natural growth toward setting up of such tourism-related entrepreneurial activities is thwarted.

The study was restricted to undergraduate students of tourism studies in and around Muscat, Oman. The study could be extended to know the insight of the personnel involved in the entire tourism sector in Oman.

The study demonstrates that there is a strong association between the motivating factors and the various reasons that encourage studying tourism. The main factors impeding entrepreneurship tourism are the insufficiency of capital, lack of awareness about the ongoing programmes as well as the lack of entrepreneurial skills.

There exists necessity for the government and the related sponsoring institutions to create an ecosystem that facilitates and encourages tourism entrepreneurs. This will in turn help in the process of diversifying Oman’s future economy toward tourism.

Very few studies have examined the entrepreneurship tourism in Oman for sustainable development, and it is a first-hand study of its kind.

The purpose of this paper is to analyze and explore the effectiveness of using balanced scorecard (BSC) as a management tool in the evaluation of the performance and thereby the quality services of a University.

The survey was conducted among the various faculties and departments Sohar University through a well-defined questionnaire. The collected primary data were compiled, analyzed and a critical analysis was carried out using a null hypothesis, χ², and regression analysis.

Our empirical result clearly reveals that there is a strong association exists between the strategic road map and the four perspectives of BSC.

The study was carried out in Sohar University, Oman and the same can be extended to all the higher educational institutions globally.

The study reveals that the key performance measures identified under the classification the four perspectives of BSC, play a crucial role in establishing the framework based on the strategic map determined by the vision and the mission of the University.

The study demonstrates that the BSC concept can be introduced to an educational institution to fill up the gap created between the creation of strategy and implementation of the same.

No study has investigated the performance evaluation of a higher education institution in Oman, using the four perspectives of BSC, and this is a first hand study.