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1 – 10 of over 4000Anna Salonen, Marcus Zimmer and Joona Keränen
The purpose of this study is to explain how the application of fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in the field of…
Abstract
Purpose
The purpose of this study is to explain how the application of fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in the field of servitization by generating better causal explanations.
Design/methodology/approach
FsQCA and experiments are established research methods that are suited for developing causal explanations but are rarely utilized by servitization scholars. To support their application, we explain how fsQCA and experiments represent distinct ways of developing causal explanations, provide guidelines for their practical application and highlight potential application areas for a future research agenda in the servitization domain.
Findings
FsQCA enables specification of cause–effects relationships that result in equifinal paths to an intended outcome. Experiments have the highest explanatory power and enable the drawing of direct causal conclusions through reliance on an interventionist logic. Together, these methods provide complementary ways of developing and testing theory when the research objective is to understand the causal pathways that lead to observed outcomes.
Practical implications
Applications of fsQCA help to explain to managers why there are numerous causal routes to attaining an intended outcome from servitization. Experiments support managerial decision-making by providing definitive “yes/no” answers to key managerial questions that address clearly specified cause–effect relationships.
Originality/value
The main contribution of this study is to help advance theory development in servitization by encouraging greater methodological plurality in a field that relies primarily on the qualitative case study methodology.
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Jyrki Isojärvi and Jaakko Aspara
While most marketing research on organic products refers to the premium price levels of organic products, little research exists on consumers’ behavioural responses to price…
Abstract
Purpose
While most marketing research on organic products refers to the premium price levels of organic products, little research exists on consumers’ behavioural responses to price promotions or discounts of organic products. The present study aims to fill this research gap.
Design/methodology/approach
To develop alternative hypotheses about consumers’ behavioural responses to price promotions of organic fast-moving consumer good (FMCG) products, the authors used the researcher-introspection method in a pre-study. To test the hypotheses developed based on the pre-study, the authors conducted a field experiment on online advertising of an FMCG sold in drugstores. In the field experiment, the authors exposed consumers to an online ad featuring either a price promotion (−20%) or the regular price of the product. The ads also varied in terms of whether they contained explicit organic claims or not, and whether they included implicit organic cues or not.
Findings
The price promotion increased the clickthrough rate of the ad both when combined with an explicit organic claim and when combined with the implicit cue of green product pack. The results suggest that consumers do not have significant suspicions about price promotions of organic products, but rather presume that the price promotion of an organic FMCG product is a periodical promotional action, similar to the price promotions for conventional, non-organic products. Also, consumers seem to assume that the regular prices of organic FMCG products are so high that the retailer/manufacturer can well afford periodic price discounts.
Research limitations/implications
The present research shifts the focus of organic marketing research from the premium price levels to the effectiveness of price promotions and discounts. Further, the present results contrast with certain earlier studies that have questioned the effectiveness of price promotions for organic products.
Practical implications
The results have different implications for marketing managers of brands not yet providing organic product versions in the market, of brands producing non-organic products, which cannot easily be rendered organic, and of brands offering organic products in the market.
Originality/value
This is, to the best of the authors’ knowledge, the first empirical study and field experiment on price promotions of organic products, including explicit organic claims.
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Katarina Labajova, Julia Höhler, Carl-Johan Lagerkvist, Jörg Müller and Jens Rommel
People’s tendency to overestimate their ability to control random events, known as illusion of control, can affect financial decisions under uncertainty. This study developed an…
Abstract
Purpose
People’s tendency to overestimate their ability to control random events, known as illusion of control, can affect financial decisions under uncertainty. This study developed an artifactual field experiment on illusion of control for a farm machinery investment.
Design/methodology/approach
In an experiment with two treatments, the individual farmer was either given or not given a sense of control over a random outcome. After each decision, the authors elicited perceived control, and a questionnaire collected additional indirect measures of illusion of control from 78 German farmers and 10 farm advisors.
Findings
The results did not support preregistered hypotheses of the presence of illusion of control. This null result was robust over multiple outcomes and model specifications. The findings demonstrate that cognitive biases may be small and difficult to replicate.
Research limitations/implications
The sample is not representative for the German farming population. The authors discuss why the estimated treatment effect may represent a lower bound of the true effect.
Originality/value
Illusion of control is well-studied in laboratory settings, but little is known about the extent to which farmers’ behavior is influenced by illusion of control.
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Kalervo Järvelin and Pertti Vakkari
This paper analyses the research in Library and Information Science (LIS) and reports on (1) the status of LIS research in 2015 and (2) on the evolution of LIS research…
Abstract
Purpose
This paper analyses the research in Library and Information Science (LIS) and reports on (1) the status of LIS research in 2015 and (2) on the evolution of LIS research longitudinally from 1965 to 2015.
Design/methodology/approach
The study employs a quantitative intellectual content analysis of articles published in 30+ scholarly LIS journals, following the design by Tuomaala et al. (2014). In the content analysis, we classify articles along eight dimensions covering topical content and methodology.
Findings
The topical findings indicate that the earlier strong LIS emphasis on L&I services has declined notably, while scientific and professional communication has become the most popular topic. Information storage and retrieval has given up its earlier strong position towards the end of the years analyzed. Individuals are increasingly the units of observation. End-user's and developer's viewpoints have strengthened at the cost of intermediaries' viewpoint. LIS research is methodologically increasingly scattered since survey, scientometric methods, experiment, case studies and qualitative studies have all gained in popularity. Consequently, LIS may have become more versatile in the analysis of its research objects during the years analyzed.
Originality/value
Among quantitative intellectual content analyses of LIS research, the study is unique in its scope: length of analysis period (50 years), width (8 dimensions covering topical content and methodology) and depth (the annual batch of 30+ scholarly journals).
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Farmers often decide simultaneously on crop production or input use without knowing other farmers' decisions. Anticipating the behavior of other farmers can increase financial…
Abstract
Purpose
Farmers often decide simultaneously on crop production or input use without knowing other farmers' decisions. Anticipating the behavior of other farmers can increase financial performance. This paper investigates the role of other famers' behaviors and other contextual factors in farmers' simultaneous production decisions.
Design/methodology/approach
Market entry games are a common method for investigating simultaneous production decisions. However, so far they have been conducted with abstract tasks and by untrained subjects. The authors extend market entry games by using three real contexts: pesticide use, animal welfare and wheat production, in an incentivized framed field experiment with 323 German farmers.
Findings
The authors find that farmers take different decisions under identical incentive structures for the three contexts. While context plays a major role in their decisions, their expectations about the behavior of other farmers have little influence on their decision.
Originality/value
The paper offers new insights into the decision-making behavior of farmers. A better understanding of how farmers anticipate the behavior of other farmers in their production decisions can improve both the performance of individual farms and the allocational efficiency of agricultural and food markets.
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Xuhui Ye, Gongping Wu, Fei Fan, XiangYang Peng and Ke Wang
An accurate detection of overhead ground wire under open surroundings with varying illumination is the premise of reliable line grasping with the off-line arm when the inspection…
Abstract
Purpose
An accurate detection of overhead ground wire under open surroundings with varying illumination is the premise of reliable line grasping with the off-line arm when the inspection robot cross obstacle automatically. This paper aims to propose an improved approach which is called adaptive homomorphic filter and supervised learning (AHSL) for overhead ground wire detection.
Design/methodology/approach
First, to decrease the influence of the varying illumination caused by the open work environment of the inspection robot, the adaptive homomorphic filter is introduced to compensation the changing illumination. Second, to represent ground wire more effectively and to extract more powerful and discriminative information for building a binary classifier, the global and local features fusion method followed by supervised learning method support vector machine is proposed.
Findings
Experiment results on two self-built testing data sets A and B which contain relative older ground wires and relative newer ground wire and on the field ground wires show that the use of the adaptive homomorphic filter and global and local feature fusion method can improve the detection accuracy of the ground wire effectively. The result of the proposed method lays a solid foundation for inspection robot grasping the ground wire by visual servo.
Originality/value
This method AHSL has achieved 80.8 per cent detection accuracy on data set A which contains relative older ground wires and 85.3 per cent detection accuracy on data set B which contains relative newer ground wires, and the field experiment shows that the robot can detect the ground wire accurately. The performance achieved by proposed method is the state of the art under open environment with varying illumination.
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Cass Shum, Jaimi Garlington, Ankita Ghosh and Seyhmus Baloglu
This study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.
Abstract
Purpose
This study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.
Design/methodology/approach
Content analyses of the research methods and data sources used in original hospitality research published in the 2010s in the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR) were conducted. It describes whether the time span, functional areas and geographic regions of data sources were related to the research methods and data sources.
Findings
Results from 2,759 original hospitality empirical articles showed that marketing research used various research methods and data sources. Most finance articles used archival data, while most human resources articles used survey designs with organizational data. In addition, only a small amount of research used data from Oceania, Africa and Latin America.
Research limitations/implications
This study sheds some light on the development of hospitality research in terms of research method and data source usage. However, it only focused on five English-based journals from 2010–2019. Therefore, future studies may seek to understand the impact of the COVID-19 pandemic on research methods and data source usage in hospitality research.
Originality/value
This is the first study to examine five hospitality journals' research methods and data sources used in the last decade. It sheds light on the development of hospitality research in the previous decade and identifies new hospitality research avenues.
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The purpose of this paper is to describe the quasi-experiment setting to test the formulated design support (developed in the author’s PhD research) within a design research…
Abstract
Purpose
The purpose of this paper is to describe the quasi-experiment setting to test the formulated design support (developed in the author’s PhD research) within a design research methodology (DRM) framework. This support intends to help designers to consciously engage rural families within a development aid scenario and increase their self-reliance towards their built environment (housing).
Design/methodology/approach
This paper elaborates on the setting in which the design support was tested within a quasi-experiment. The literature section describes the challenges in design research and why the DRM is suitable for this type of empirical research.
Findings
Findings of the paper include a workable setting to organise and evaluate the impact of a design support within a DRM framework on a vulnerable rural community.
Research limitations/implications
The main limitation of the research lies in the study population. Due to financial and time constraints, only four teams could participate in the experiment conducted in rural Kenya.
Social implications
Further research will need to prove that the support works in comparable situations on the African continent.
Originality/value
The quasi-experiment setting within a DRM framework could benefit researchers in comparable empirical investigations.
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Katja Kaufmann, Tabea Bork-Hüffer, Niklas Gudowsky, Marjo Rauhala and Martin Rutzinger
This paper aims to discuss research ethics in mixed-methods research (MMR) and MMR development with a focus on ethical challenges that stem from working with technical instruments…
Abstract
Purpose
This paper aims to discuss research ethics in mixed-methods research (MMR) and MMR development with a focus on ethical challenges that stem from working with technical instruments such as mobile eye-trackers.
Design/methodology/approach
The case of an interdisciplinary mixed-methods development study that aimed at researching the impacts of emerging mobile augmented-reality technologies on the perception of public places serves as an example to discuss research-ethical challenges regarding (1) the practical implementation of the study, (2) data processing and management and (3) societal implications of developing instruments to track and understand human practices.
Findings
This study reports challenges and experiences in ethical decision-making in the practical implementation of the study regarding the relationship to research subjects, the use of mobile research instruments in public places and the interdisciplinary cooperation among research team members. Further, this paper expounds on ethical challenges and recommendations in data processing and management and with a view to societal implications of method development and the aspirations of transdisciplinarity. This study concludes that institutionalized ethics need to become more flexible, while applied ethics and reflection must make their entry into university curricula across disciplines.
Originality/value
Complex interdisciplinary mobile and mixed-methods projects that involve sensors and instruments such as mobile eye-trackers are on the rise. However, there is a significant lack of engagement with practical research ethical challenges, practices and requirements in both mixed-methods and method-development literature. By taking a context- and process-oriented perspective focusing on doing ethics, the paper contributes a concrete empirical case to these underdeveloped fields.
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