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Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning technique, generative adversarial networks (GANs). GANs are a type of deep learning architecture capable of generating new data similar to the training data that were used to train it, and thus, it is designed to learn a generative model that can produce new samples. GANs have been used in multiple marketing areas, especially in creating images and video and providing customized consumer contents. Through providing a holistic picture of GANs, including its advantage, disadvantage, ethical considerations, and its current application, the study attempts to provide business some strategical orientations, including formulating strong marketing positioning, creating consumer lifetime values, and delivering desired marketing tactics in product, promotion, pricing, and distribution channel. Through using GANs, marketers will create unique experiences for consumers, build strategic focus, and gain competitive advantages. This study is an original endeavor in discussing GANs in marketing, offering fresh insights in this research topic.

Energy production and distribution is undergoing a revolutionary transition with the advent of disruptive technologies such as the Internet of Energy (IoE), 5G and artificial intelligence (AI). IoE essentially involves automating and enhancing the energy infrastructure: the power grid from grid operators to energy generators and distribution utilities. The IoE also relies on powerful connectivity networks such as 5G, big data analytics and AI to optimise its operation. By incorporating the technology that employs ubiquitous devices such as smartphones, tablets or smart electric vehicles, it will be possible to fully exploit the potential of IoE using 5G networks. 5G networks will provide high speed connections between devices such as drones, tractors and cloud networks, to transfer huge amounts of sensor data. Additionally, there are many sources of isolated data across the main energy production units (generation, transmission and distribution), and the data is increasing at phenomenal rates. By applying AI to these data, major improvements can be brought at each stage of the energy production chain. Tying renewable energy to the telecommunications sector and leveraging on the potential of data analytics is something which is gaining major attention among researchers and industry experts. This chapter therefore explores the combination of three of the most promising technologies i.e. IoE, 5G and AI for achieving affordable and clean energy, which is SDG 7 in the UN Sustainable Development Goals (SDGs).