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Stoneware is probably the oldest, or one of the oldest, engineering materials. Two thousand years ago the Romans were using it for water conduits, and the wonderfully preserved pipes that still exist from those days show how imperishable the material is. In this article Dr. Singer examines the reasons for the success of stoneware drainpipes and compares the material with others sometimes used for this purpose. He concludes that no other material yet approaches stoneware for reliability.

This paper seeks to empirically examine the relationship between corporate image and customer satisfaction in the leisure services sector. It also aims to examine the mediating impact of employees and servicescape on this relationship.

Data were collected from a sample of 195 individuals who had visited an Australian zoological garden over a specified time period. Confirmatory factor analysis was used to test the validity of the measures, whilst structural equation modelling and multiple regression were used in hypothesis testing.

Findings reveal that corporate image has a significant positive relationship with customer satisfaction. Although the results indicate that the relationship between corporate image and customer satisfaction is not mediated by either servicescape or employees, they imply that corporate image and employees directly influence customer satisfaction.

A single‐case study design was implemented, limiting the generalisability of the findings. This provides an opportunity for replication of the model in other leisure services environments and services contexts outside the leisure services industry.

The findings reinforce the need for leisure services operators to prioritise the development of a strong, clear corporate image. The extended analysis illustrates that the disaggregated dimensions of corporate image are valuable to consider in terms of directing managerial strategy. Employees and servicescape are key aspects of the service offer on which management needs to focus to ensure that their desired corporate image is communicated and reinforced.

This study addresses an identified need to further examine the relationship between corporate image and customer satisfaction. It also contributes to corporate branding research by broadening the conceptualisation of the corporate image construct. Moreover, this study contributes to the corporate image literature by examining the mediating factors of employees and servicescape.

Guided by self-presentation theory and social role theory, this study examines the different strategies elite female athletes used in personal branding on social media before and after becoming mothers. Scholars have investigated the authenticity of female athletes’ frontstage versus backstage representation on social media for branding purposes, but this study further expands on existing literature to review how female athletes would present themselves in the same realm once entering motherhood.

Through a content analysis, researchers evaluated whether there was a shift in three elite female athletes’ (Serena Williams, Allyson Felix and Skylar Diggins Smith) Instagram posts and captions one year before their pregnancy and one year after motherhood. A total of 732 posts were examined and were organized into six main categories: athletic, professional, promotional, personal, motherhood and dual identity.

Results revealed there was a difference in the self-presentation strategies used by the three female athletes on their social media pages. Specifically, the researchers confirmed the presence of a combined role of athlete and mother.

The findings support existing literature on the importance and the challenges of “balancing” a third identity of blending being both a mother and elite athlete as one. Yet, the findings challenge the previous notion that women cannot continue to perform at an elite level and manage the expectations that society institutes of being a “good mother.”

The main objective of this research is to present a theoretical review of social inclusion and social leverage in the Anthropocene era.

To fulfil this objective, four fundamental and complementary approaches are taken into account: (1) the theory of increasing capacities and increasing opportunities as essential aspects of Amartya Sen's theory of human development; (2) the perspective and factors of the current globalization process; (3) Douglass North's neo-institutionalist approach to social and political conditions and (4) the foundations of Jürgen Habermas's theory of legitimacy.

These considerations make possible a perspective that goes beyond the strictly economic elements, to complement the point of view with other aspects, including those of public policy analysis as part of the current era of global change known as Anthropocene.

The study is limited to a theoretical review of social inclusion and social leverage essentially taking into account the perspectives of Amartya Sen, Douglass North and Jürgen Habermas.

Social leverage mechanisms can be efficient means to achieve conditions of sustained and inclusive improvements in the conditions of social interrelations. In this way, it is possible to shape dynamics of economic and social development, based on productive efficiency, social equity and ecological sustainability.

The fundamental contribution explained by this study consists in establishing that social leverage is essential in order to achieve three goals inherent to economic and social development.

Based on its methodology and academic vision, the paper is completely original.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-02-2022-0086

Although there is great deal of research on export assistance programmes in developed countries, studies on developing countries in Africa has received scant attention in the literature. Lack of detailed information in many developing African countries makes it difficult to assess the effect of export promotion programmes (EPPs) on the firm’s export performance in foreign markets. The purpose of this paper is to explore entrepreneurial development in the value-added export sector of Ghana and screen EPPs provided by public policy makers to examine the impact of these programmes on export performance of Ghanaian firms in foreign markets.

A conceptual/exploratory paper is developed with discussion.

The paper suggests that the ability of exporters to enhance their performance is driven by the usage of outside market access, export development/training and information related export assistance programmes offered by public policy makers. Utilisation of EPPs builds experiential knowledge which serves as a source of competitive advantage for exporters to implement effective marketing mix strategies to enhance performance.

The study underscores the specific EPPs export managers can utilise to enhance performance and improve their international marketing strategy in foreign markets. Public policy makers need to work together with exporters to incorporate and develop programmes to suit the idiosyncrasies of foreign markets and boost the growth of value-added exports.

The study explores past literature to screen and evaluate the effect of EPPs and entrepreneurial development to boost export growth in Ghana – Sub-Sahara Africa.

The purpose of this paper is to understand marketing–sales–service (M-S-S) interface from the point of how social media marketing (SMM) platforms are prioritized and associated business-to-business (B2B) sales process influence. This study also seeks to understand whether effective triadic alignment is achieved between marketing, sales and service.

This study combines literature review and the analytical hierarchy process model. In total, 30 M-S-S managers of a multinational electronics firm situated in Africa and the Middle East participated in this study. The authors collected data from M-S-S managers during training sessions on marketing, sales, service alignment and SMM role in sales process.

In their drive for customer orientation and improved organizational performance, marketing, sales and service managers view understanding the customer as the most important sales process attribute. Considered second most significant sales process attribute is needs discovery, whereas approaching the customer is ranked the least important. From the ratings of sales process attributes evaluation and rankings of SMM platform alternatives, the results show a significant hierarchical influence of Facebook, LinkedIn and Twitter on sales process. The results also show an enabling influence of SMM activity on M-S-S interface alignment.

This study has a twofold limitation. First, it explored only one major B2B firm in the electronics industry. Second, only the African and Middle East settings are considered in this study. These limitations could be addressed in future research.

This paper provides practical insights into how M-S-S managers may leverage social media to enhance customer orientation and boost organizational performance. The use of SMM can help M-S-S managers of the focal firm to predict purchase behavior of customers more accurately and as a result effectively manage and improve sales performance. In that drive of using SMM-based competitive intelligence to deliver superior customer experience and enhance sales performance, B2B marketing-oriented firms can also leverage the interdependence (information sharing and involvement) in the M-S-S interface during the SMM activity to enhance triadic alignment.

This study contributes to the literature by developing a framework for modeling SMM influence on M-S-S and B2B sales process to deliver superior customer experience and drive business performance.

The purpose of this paper is to explore the relations between the life-domain interactions (i.e. interactions between the personal and professional lives) of internationally mobile employees (IMEs) and their well-being and to examine whether these links are different for assigned expatriates (AEs) and self-initiated expatriates (SIEs).

Questionnaire data were collected from 284 IMEs including 182 SIEs, and 102 AEs. Two measures of IMEs’ well-being were used: subjective, namely satisfaction with life, and psychological well-being (PWB), which refers to self-acceptance, personal growth, and reaching for life goals. Life-domain interactions were measured from a conflict and an enrichment perspective, each in two directions: Work Life → Personal Life (WL → PL) and Personal Life → Work Life (PL → WL).

Regression analyses confirm that IMEs’ life-domain conflicts (WL → PL and PL → WL) have an adverse impact on their subjective and PWB, IMEs’ life-domain enrichments account for their subjective well-being over and above what is explained by their life-domain conflicts, the relationship between WL → PL conflicts and subjective well-being is more negative among SIEs than among AEs.

This study underscores the need for both employers and IMEs to take action not only to reduce conflicts but also to promote enrichments between their personal and their professional lives. It is of particular importance to reduce the WL → PL conflict of SIEs, often left to fend for themselves, because it has a significant negative impact on their subjective well-being.

This study innovates in using conservation of resources theory and recent theoretical work linking this theory with the interplay between personal and professional lives to understanding SIEs’ and AEs’ well-being.

What if we were to take an explicit relational perspective on organizing? What if we put our organizational conversations and interactive practices right in the middle of our scholarly focus on organizations? In this contribution, I wish to document how the concept of “relational practices” can be formulated as a generative approach to organizing in emergent and multiplex organizational contexts. Starting from the main concern of developing “actionable knowledge” about organizing, I will compare and contrast a relational constructionist approach with a mere instrumental approach to organizing. Beyond the purposive coordination of the means to attain intended goals, organizing will be considered as an essentially relational activity. Actors acknowledge mutually meaningful contributions and, at the same time, mutually enact organizational membership through joint engagement in “relational practices.” Relational organizing is as much a goal in itself as a means to an end.

Birding, the active seeking out and identification of birds, is a wide‐spread and fast growing avocation on this continent, and indeed throughout the world. Jon Rickert's A Guide to North American Bird Clubs lists 17 national/continental organizations for both professional ornithologists and amateur birders and 844 state, provincial, and local associations. In addition, there are those legions of “unorganized” bird watchers and occasional, inquisitive discoverers of backyard birds. Members of this diverse congregation of birders have at least one thing in common — the need for a reliable identification tool enabling them to correctly label the just‐seen, unfamiliar bird. A field guide is just such a tool.