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Article
Publication date: 25 September 2019

Fatima Zohra Ennaji, Abdelaziz El Fazziki, Hasna El Alaoui El Abdallaoui, Djamal Benslimane and Mohamed Sadgal

The purpose of this paper is to bring together the textual and multimedia opinions, since the use of social data has become the new trend that enables to gather the product…

Abstract

Purpose

The purpose of this paper is to bring together the textual and multimedia opinions, since the use of social data has become the new trend that enables to gather the product reputation traded in social media. Integrating a product reputation process into the companies' strategy will bring several benefits such as helping in decision-making regarding the current and the new generation of the product by understanding the customers’ needs. However, image-centric sentiment analysis has received much less attention than text-based sentiment detection.

Design/methodology/approach

In this work, the authors propose a multimedia content-based product reputation framework that helps in detecting opinions from social media. Thus, in this case, the analysis of a certain publication is made by combining their textual and multimedia parts.

Findings

To test the effectiveness of the proposed framework, a case study based on YouTube videos has been established, as it brings together the image, the audio and the video processing at the same time.

Originality/value

The key novelty is the implication of multimedia content in addition of the textual one with the goal of gathering opinions about a certain product. The multimedia analysis brings together facial sentiment detection, printed text analysis, opinion detection from speeches and textual opinion analysis.

Details

International Journal of Web Information Systems, vol. 16 no. 1
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 21 November 2018

Fatima Zohra Ennaji, Abdelaziz El Fazziki, Hasna El Alaoui El Abdallaoui, Djamal Benslimane and Mohamed Sadgal

This paper aims to detect opinion leaders, who they play a vital role as influencers of their community, which will help companies to improve their image in social media. This…

Abstract

Purpose

This paper aims to detect opinion leaders, who they play a vital role as influencers of their community, which will help companies to improve their image in social media. This idea came with the fast development of social media, where individuals are increasingly sharing their personal experiences, opinions and critiques about products through these platforms. Thus, the new customers can rely on these spontaneous recommendations to proceed with the purchase without risk of disappointment. Therefore, the mismanagement of the e-reputation can cause huge losses for companies.

Design/methodology/approach

In this study, a product reputation framework based on the prediction of opinion leaders is presented. To do so, opinion mining has been used to determine the product reputation in social media. In addition to posts processing, the profile information has also exploited to predict opinion leaders. To achieve the authors’ goal, spammers and duplicated profiles have been detected to improve the product reputation results.

Findings

The effectiveness of this approach has been tested using a social media simulation. The obtained results show that this approach is efficient and more accurate compared to the classical solutions.

Originality/value

The key novelty is the gathering of spammer detection criteria with different weights and the profiles matching by providing the suitable matching methods that take into account the profile’s attributes types. Consequently, a different similarity measure was assigned for each of the considered four attributes types. These two steps can ensure that the results obtained from social media are actually supported by opinions extracted directly from the real physical consumers.

Details

International Journal of Web Information Systems, vol. 14 no. 4
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 23 August 2019

Hasna El Alaoui El Abdallaoui, Abdelaziz El Fazziki, Fatima Zohra Ennaji and Mohamed Sadgal

The pervasiveness of mobile devices has led to the permanent use of their new features by the crowd to perform different tasks. The purpose of this paper is to exploit this…

Abstract

Purpose

The pervasiveness of mobile devices has led to the permanent use of their new features by the crowd to perform different tasks. The purpose of this paper is to exploit this massive consumption of new information technologies supported by the concept of crowdsourcing in a governmental context to access citizens as a source of ideas and support. The aim is to find out how crowdsourcing combined with the new technologies can constitute a great force to enhance the performance of the suspect investigation process.

Design/methodology/approach

This paper provides a structured view of a suspect investigation framework, especially based on the image processing techniques, including the automatic face analysis. This crowdsourcing framework is mainly based on the personal description as an identification technique to facilitate the suspect investigation and the use of MongoDB as a document-oriented database to store the information.

Findings

The case study demonstrates that the proposed framework provides satisfying results in each step of the identification process. The experimental results show how the combination between the crowdsourcing concept and the mobile devices pervasiveness has fruitfully strengthened the identification process with the use of automatic face analysis techniques.

Originality/value

A review of the literature has shown that previous work has focused mainly on the presentation of forensic techniques that can be used in the investigation process steps. However, this paper implements a complete framework whose whole strength is based on the crowdsourcing concept as a new paradigm used by institutions to solve many organizational problems.

Details

International Journal of Web Information Systems, vol. 15 no. 4
Type: Research Article
ISSN: 1744-0084

Keywords

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