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Fake news stories have become a central element of crises that corporate public relations practitioners have confronted. Whether such stories are rumors, outright lies or deliberate attempts to discredit corporations, they have the same impact and require specific strategies for public relations practitioners to effectively respond. The purpose of this study is to uncover strategies to manage crises that arise from fake news and if and how these strategies differ for other corporate crises.

In this multi-method study of 21 in-depth interviews and a 8-person focus group with senior-level corporate public relations practitioners, authors explored decision-making strategies for responding to fake news crises. Transcripts of interviews and the focus group were thematically analyzed.

Results reveal insights regarding how public relations practitioners determine if and when to respond to fake news crises in corporations; what response strategies public relations practitioners have the autonomy to employ for fake news crises in corporations, and how public relations practitioners control media narratives during fake news crises in corporations.

The findings guide public relations practitioners to craft an autonomous decision-making process and effective online listening strategies—establishing a watchful waiting approach—and determine if the fake news issue is a passing moment or movement swirling into a crisis.

Few studies have examined the perspectives of crisis communication experts about minimizing and managing fake news crises. The study identifies opportunities for future research focused on crises originating from fake news and disinformation.

Purveyors of fake news perpetuate information that can harm society, including businesses. Social media's reach quickly amplifies distortions of fake news. Research has not yet fully explored the mechanisms of such adversarial behavior or the adversarial techniques of machine learning that might be deployed to detect fake news. Debiasing techniques are also explored to combat against the generation of fake news using adversarial data. The purpose of this paper is to present the challenges and opportunities in fake news detection.

First, this paper provides an overview of adversarial behaviors and current machine learning techniques. Next, it describes the use of long short-term memory (LSTM) to identify fake news in a corpus of articles. Finally, it presents the novel adversarial behavior approach to protect targeted business datasets from attacks.

This research highlights the need for a corpus of fake news that can be used to evaluate classification methods. Adversarial debiasing using IBM's Artificial Intelligence Fairness 360 (AIF360) toolkit can improve the disparate impact of unfavorable characteristics of a dataset. Debiasing also demonstrates significant potential to reduce fake news generation based on the inherent bias in the data. These findings provide avenues for further research on adversarial collaboration and robust information systems.

Adversarial debiasing of datasets demonstrates that by reducing bias related to protected attributes, such as sex, race and age, businesses can reduce the potential of exploitation to generate fake news through adversarial data.

The insidious proliferation of online misinformation represents a significant societal problem. With a wealth of research dedicated to the topic, it is still unclear what determines fake news sharing. This paper comparatively examines fake and accurate news sharing in a novel experimental setting that manipulates news about terrorism.

The authors follow an extended version of the uses-and-gratification framework for news sharing, complemented by variables commonly employed in fake news rebuttal studies.

Logistic regression and classification trees revealed worry about the topic, media literacy, information-seeking and conservatism as significant predictors of willingness to share news online. No significant association was found for general analytical thinking, journalism skepticism, conspiracy ideation, uses-and-gratification motives or pass-time coping strategies.

The current results broaden and expand the literature examining beliefs in and sharing of misinformation, highlighting the role of media literacy in protecting the public against the spread of fake news.

This is, to the authors’ knowledge, the first study to integrate a breadth of theoretically and empirically driven predictors of fake news sharing within a single experimental framework.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2022-0693

The purpose of this study is to identify the relationship between artificial intelligence (AI) and fake news detection. It also intended to explore the negative effects of fake news on society and to find out trending techniques for fake news detection.

“Preferred Reporting Items for the Systematic Review and Meta-Analysis” were applied as a research methodology for conducting the study. Twenty-five peer-reviewed, most relevant core studies were included to carry out a systematic literature review.

Findings illustrated that AI has a strong positive relationship with the detection of fake news. The study displayed that fake news caused emotional problems, threats to important institutions of the state and a bad impact on culture. Results of the study also revealed that big data analytics, fact-checking websites, automatic detection tools and digital literacy proved fruitful in identifying fake news.

The study offers theoretical implications for the researchers to further explore the area of AI in relation to fake news detection. It also provides managerial implications for educationists, IT experts and policymakers. This study is an important benchmark to control the generation and dissemination of fake news on social media platforms.

This paper aims to conduct an interdisciplinary systematic literature review (SLR) of fake news research and to advance the socio-technical understanding of digital information practices and platforms in business and management studies.

The paper applies a focused, SLR method to analyze articles on fake news in business and management journals from 2010 to 2020.

The paper analyzes the definition, theoretical frameworks, methods and research gaps of fake news in the business and management domains. It also identifies some promising research opportunities for future scholars.

The paper offers practical implications for various stakeholders who are affected by or involved in fake news dissemination, such as brands, consumers and policymakers. It provides recommendations to cope with the challenges and risks of fake news.

The paper discusses the social consequences and future threats of fake news, especially in relation to social networking and social media. It calls for more awareness and responsibility from online communities to prevent and combat fake news.

The paper contributes to the literature on information management by showing the importance and consequences of fake news sharing for societies. It is among the frontier systematic reviews in the field that covers studies from different disciplines and focuses on business and management studies.

This paper aims to explore the determinants causing fake information proliferation on social media platforms and the challenges to control the diffusion of fake news phenomena.

The authors applied the systematic review methodology to conduct a synthetic analysis of 37 articles published in peer-reviewed journals retrieved from 13 scholarly databases.

The findings of the study displayed that dissatisfaction, behavior modifications, trending practices to viral fake stories, natural inclination toward negativity and political purposes were the key determinants that led individuals to believe in fake news shared on digital media. The study also identified challenges being faced by people to control the spread of fake news on social networking websites. Key challenges included individual autonomy, the fast-paced social media ecosystem, fake accounts on social media, cutting-edge technologies, disparities and lack of media literacy.

The study has theoretical contributions through valuable addition to the body of existing literature and practical implications for policymakers to construct such policies that might prove successful antidote to stop the fake news cancer spreading everywhere via digital media. The study has also offered a framework to stop the diffusion of fake news.

Asynchronous Video Interviews (AVIs) incorporating Artificial Intelligence (AI)-assisted assessment has become popular as a pre-employment screening method. The extent to which applicants engage in deceptive impression management (IM) behaviors during these interviews remains uncertain. Furthermore, the accuracy of human detection in identifying such deceptive IM behaviors is limited. This study seeks to explore differences in deceptive IM behaviors by applicants across video interview modes (AVIs vs Synchronous Video Interviews (SVIs)) and the use of AI-assisted assessment (AI vs non-AI). The study also investigates if video interview modes affect human interviewers' ability to detect deceptive IM behaviors.

The authors conducted a field study with four conditions based on two critical factors: the synchrony of video interviews (AVI vs SVI) and the presence of AI-assisted assessment (AI vs Non-AI): Non-AI-assisted AVIs, AI-assisted AVIs, Non-AI-assisted SVIs and AI-assisted SVIs. The study involved 144 pairs of interviewees and interviewers/assessors. To assess applicants' deceptive IM behaviors, the authors employed a combination of interviewee self-reports and interviewer perceptions.

The results indicate that AVIs elicited fewer instances of deceptive IM behaviors across all dimensions when compared to SVIs. Furthermore, using AI-assisted assessment in both video interview modes resulted in less extensive image creation than non-AI settings. However, the study revealed that human interviewers had difficulties detecting deceptive IM behaviors regardless of the mode used, except for extensive faking in AVIs.

The study is the first to address the call for research on the impact of video interview modes and AI on interviewee faking and interviewer accuracy. This research enhances the authors’ understanding of the practical implications associated with the use of different video interview modes and AI algorithms in the pre-employment screening process. The study contributes to the existing literature by refining the theoretical model of faking likelihood in employment interviews according to media richness theory and the model of volitional rating behavior based on expectancy theory in the context of AVIs and AI-assisted assessment.

The pandemic has enhanced the global phenomenon of disinformation. This paper aims to study the false news concerning COVID-19, spread through social media in Spain, by using the LatamChequea database for a duration from 01/22/2020, when the first false information has been detected, up to 03/09/2021.

A quantitative analysis has been conducted with regard to the correlation between fake news stories and the pandemic state, the motive to share them, their dissemination in other countries and the effectiveness of fact checking. This study is complemented by a qualitative method: a focus group conducted with representatives of different groups within the society.

Fake news has been primarily disseminated through several social networks at the same time, with two peaks taking place in over a half of the said false stories. The first took place from March to April of 2020 during complete lockdown, and we were informed of prevention measures, the country’s situation and the origin of the virus, whereas the second was related to news revolving around the coming vaccines, which occurred between October and November. The audience tends to neither cross-check the information received nor report fake news to competent authorities, and fact-checking methods fail to stop their spread. Further awareness and digital literacy campaigns are thus required in addition to more involvement from governments and technological platforms.

The main limitation of the research is the fact that it was only possible to conduct a focus group of five individuals who do not belong to generation Z due to the restrictions imposed by the pandemic, although a clear contribution to the analysis of the impact of fake news on social networks during the COVID-19 pandemic in Spain can be seen from the privileged experiences in each of the fields of work that were identified. In this sense, the results of the study are not generalizable to a larger population. On the other hand, and with a view to future research, it would be advisable to carry out a more specific study of how fake news affects generation Z.

This research is original in nature, and the findings of this study are valuable for business practitioners and scholars, brand marketers, social media platform owners, opinion leaders and policymakers.

The objective of this study was to investigate the impacts of personality traits and the ability to detect fake news on information avoidance behavior. It also examined the effect of personality traits on the ability to detect fake news.

The sample population included Shiraz University students who were studying in the second semester of academic year 2021 in different academic levels. It consisted of 242 students of Shiraz University. The Big Five theory was used as the theoretical background of the study. Moreover, the research instrument was an electronic questionnaire consisting of the three questionnaires of the ability to detect fake news (Esmaeili et al., 2019, inspired by IFLA, 2017), the Big Five personality traits (Goldberg, 1999) and information avoidance (Howell and Shepperd, 2016). The statistical methods used to analyze the data were Pearson correlation and stepwise regression, which were performed through SPSS software (version 26).

The results showed that from among the five main personality factors, only neuroticism had a positive and significant effect on information avoidance. In addition, the ability to detect fake news had a significant negative effect on information avoidance behavior. Further analyses also showed positive and significant effects of openness to experience and extraversion on the ability to detect fake news. In fact, the former had more predictive power.

Following the Big Five theory considering COVID-19 information avoidance and the ability to detect COVID-19 fake news, this study shifted the focus from environmental factors to personality factors and personality traits. Furthermore, this study introduced the ability to detect fake news as an influential factor in health information avoidance behaviors, which can be a prelude for new research studies.

The present study applied the five main personality factors theory in the context of information avoidance behavior and the ability to detect fake news, and supported the effect of personality traits on these variables.

This study aims to investigate the current practices being implemented against the dissemination of fake online news, identify the relationship of new media literacy (NML) with fake news epidemic control and find out the challenges in identifying valid sources of information.

To accomplish constructed objectives of this study, a systematic literature review (SLR) was conducted. The authors carried out the “Preferred Reporting Items for the Systematic Review and Meta-analysis” guidelines as a research methodology. The data were retrieved from ten world’s leading digital databases and online tools. A total of 25 key studies published in impact factor (IF) journals were included for systematic review vis-à-vis standard approaches.

This study revealed trending practices to control fake news consisted of critical information literacy, civic education, new thinking patterns, fact-checkers, automatic fake news detection tools, employment of ethical norms and deep learning via neural networks. Results of the synthesized studies revealed that media literacy, web literacy, digital literation, social media literacy skills and NML assisted acted as frontline soldiers in combating the fake news war. The findings of this research also exhibited different challenges to control fake news perils.

This study provides pertinent theoretical contributions in the body of existing knowledge through the addition of valuable literature by conducting in-depth systematic review of 25 IF articles on a need-based topic.

This scholarly contribution is fruitful and practically productive for the policymakers belonging to different spectrums to effectively control web-based fake news epidemic.

This intellectual piece is a benchmark to address fake news calamities to save the social system and to educate citizens from harms of false online stories on social networking websites.

This study vivifies new vistas via a reinvigorated outlook to address fake news perils embedded in dynamic, rigorous and heuristic strategies for redefining a predetermined set of social values.