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Measuring and evaluating the effectiveness of a website can be very difficult and subjective. These sites can be evaluated in different ways, depending on which factor is considered as the most important one in promoting a website. Theory suggests some key factors when evaluating the effectiveness of a Web site, such as the quantity of information provided, the design of the Web site, or the reciprocity created with the customer. This chapter focuses on these factors to evaluate effectiveness. However, to complete this evaluation, it is highly recommended using other traditional tools like survey methodology. Both online and email surveys are necessary to get a more detailed conclusion when investigating effectiveness of a tourism promotional Web site. Evaluation of Web site effectiveness is necessary because of the significant costs for setup, advertising, and maintenance.

Higher education, and in particular libraries, have changed significantly over the last decade due to the adoption of technological advancements such as the Internet and the World Wide Web. The multitude of ways patrons can interact with librarians and library resources has been only the latest step in a very long process which started with traditional snail mail and the phone. As educators, librarians have always been interested in using new tools to improve services. These services are increasingly being made available to patrons who do not physically enter a library building. This paper looks at what library services are currently being offered to students at a distance in order to better plan for the future.

To provide librarians with a better understanding of what makes online content truly accessible and to increase awareness of the current common accessibility issues found in library web sites and vendor supplied electronic resources.

A through and in-depth literature review takes a look at the web accessibility problems historically found in library web sites. It then briefly explains the basics of web accessibility and delves more deeply into structural content access, which is the hallmark of true accessibility. The simple mechanics as well as the pros and cons of traditional methods of providing keyboard access to web content is discussed. The chapter then provides a gentle introduction to HTML5 and the Web Accessibility Initiative-Accessible Rich Internet Applications (WAI-ARIA), current use, techniques for use, and application opportunities. The chapter also provides the research results of a broad examination of the basic structural accessibility state of many current database providers.

The research shows that the accessibility of library web sites is improving; however many library vendor database products still have significant accessibility problems.

Through the practical accessibility explanations, the chapter points out the ways librarians can use this knowledge to work with users and communicate with product providers regarding the accessibility of library resources.

This chapter provides a rich resource for understanding and implementing web accessibility, particularly as it applies to keyboard navigation and the new accessibility features in HTML5 and WAI-ARIA.

It is reasonable to assume the existence of a new “dynamic” that influences how to measure reference services in libraries and how we evaluate the reference librarians who provide those services. Traditional, face-to-face delivery of reference services is reported to be declining, and there is myriad evidence, albeit largely uncollated and little evaluated, which suggests reference librarians are delivering significant and increasing amounts of the services they render in network environments. These trends raise questions, in turn, about how well we understand the current state of affairs in reference services, particularly where the management and evaluation of reference services in network environments are concerned.

The purpose of this study is to investigate relevant circumstances and conditions bearing – directly and indirectly – on changes in the nature, form, substance, and effects of reference services – through the reference librarian experience. Specifically, this attitudinal study will account for and assess changes in reference services (in the context of a medium-sized private university with a national reputation for successfully integrating information technologies into the educational process), with the further aim of developing an understanding of how to capture statistics and evaluate reference services and personnel in this dynamic environment. Reference librarians at a second mid-sized public university library were also interviewed for comparative data analysis in this study. Select portions of this paper have appeared in other publications in shorter, focused, introductory articles.

Social media allows students and faculty to research and display information in innovative new ways. Research methods courses – when developed by faculty members and librarian/instructional technologists – can move beyond database navigation and PowerPoint presentations when incorporating social media. This chapter discusses two Information Literacy case studies, one for a junior seminar in the hard sciences and the second for a class on the history of African-American Mathematicians. The courses were developed at a private, four-year Historically Black College/University (HBCU) through a faculty/library collaboration. These classes used a variety of Web 2.0 and social media tools including Google Maps, Flickr, Delicious, Yahoo Pipes, Meebo, YouTube, iTunes U, and the Moodle Learning Management System. Each case study will define and describe how each tool was used and the collaboration between faculty and librarians/technologists to implement social media. Student and faculty assessment of the program as well as anecdotal evidence is discussed for each study and implementation tips are provided. These case studies provide the practitioner ways to create an interactive, collaborative learning experience for students and faculty while alleviating library anxiety.

The chapter provides instruction on how public libraries can improve the services that they provide to community members with print-related disabilities.

A combination of methods was used (interview, survey, document analysis, usability testing, and expert inspection), to investigate the current level of service provided to community members who are blind or low vision by the Baltimore County Public Library, in five areas:

1. Web Accessibility and Maintenance

2. Staff Awareness and Training

3. Physical Environment of the Library

4. Library offerings, including databases, materials, and equipment: what we have now and what we should have

5. Marketing materials: what, how, and where to be more visible

In all five areas, there were important findings about current barriers to accessibility, and suggestions for improvement in the future were made in the chapter.

The chapter details the steps taken by a large public library system, in a challenging budget environment, with changing leadership, to make improvements in the quality of service provided to people who are blind or low vision.

In the past, people with print-related disabilities were often referred to the Maryland State Library for the Blind and Physically Handicapped. However, over time, the nature of materials acquisitions at public libraries has changed. A large percentage of materials acquired by public libraries is now in digital format, which provides an opportunity for public libraries to start providing services to people with print disabilities.

Purpose – Global cooperation between and within organisations has become essential for successful businesses. For the information management within such an international and necessarily multilingual environment, new challenges arise due to the diversity of the stakeholders and participants as well as due to the heterogeneity of approaches and traditions of information handling.

Design/methodology/approach – Key technologies like search technologies need to be adapted to support content in multiple languages and efficient access to it. Information processes need to be analysed while bearing in mind that problems may arise due to cross-cultural misunderstandings. The diversity requires appropriate treatment and appropriate methods in information systems in order to improve international information flows.

Findings – This chapter identifies some of these challenges and shows how they can be approached from an information science perspective. User-oriented research at the University of Hildesheim in the areas information retrieval, information seeking and human–computer interaction is presented.

Originality/value – Global enterprises and organisations may use this chapter to identify challenges and solutions for adapting their information technology to an international scale. Researchers who work on multilingual information access and intercultural aspects of information systems get an overview on some current research.