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This chapter investigates the collective response to environmental hazards within the Mediterranean basin and the southeastern Mediterranean region, exploring the challenges posed to current energy transportation and economic policies. Despite the ecological significance of the Mediterranean Sea, it faces mounting human pressures and political conflicts, particularly in its eastern area, which threaten its ecological integrity. The chapter examines the extent of consensus and cooperation among Mediterranean states in addressing environmental degradation, considering the diverse interests at play, including economic, commercial, and environmental concerns. With a focus on countries such as Cyprus, Israel, Egypt, and Turkey, the chapter assesses the scope of cooperation in combating environmental degradation and safeguarding human security in the region amidst the backdrop of climate change and ecological challenges.

The Eastern Mediterranean’s energy reserves have ushered in a new era of economic, military, and political dynamics, both locally and globally. While the trade in natural gas has reshaped the region’s economic landscape, it has also sparked heightened tensions and security concerns. Positioned at the crossroads of Europe, Asia Minor, and Africa, the Eastern Mediterranean now serves as a nexus for political, military, and economic interests. This chapter explores how the region’s eastern and southern shores have historically been a battleground for competing political ideologies, economic systems, and military arsenals, notably those of the United States and the Soviet Union. It delves into the complexities of foreign intervention by nations and organizations, with a particular focus on the roles of the United States, Russia, and NATO’s Mediterranean Initiative. Additionally, the chapter evaluates the theoretical frameworks of international relations, including neorealism, neoliberal institutionalism, and regional security complex theories, to elucidate the dynamics of hydrocarbon competitions in the Eastern Mediterranean and their implications for energy security.

Close inspection of some of the more intricate details of the two most recent planning efforts, the award-winning Amman Plan 2025 and the strategic master plan known as the Amman Development Corridor Study (ADC), particularly in their most direct area of overlap, that is, the Metropolitan Growth Strategy.

Study and interpretation of published documents relevant to the plans in question.

The study reveals that the emerging objectives of accommodating migrant capital within the context of state-wide neo-liberal restructuring, particularly at the city’s eastern and south-eastern edge, have yet to benefit from recent scholarship on productive suburbanization.

Lack of data on Foreign Direct Investment in Amman.

The results have implications for the future urban growth scenario of Greater Amman.

Informal (illegal) building on the fringes of the city continues unabated. It is encouraged by permissive planning practice, a long-standing aspect of local practice dating to the 1970s. The longer that planning action lags, particularly at the eastern fringes, the more intense will be the informal building, and the higher the prospects for social conflict.

There has been only one, rather uncritical, published research on the Amman Plan, but none so far discussing the ADC study and its proposals.

This study aims to examine the impact of corporate social responsibility (CSR) on customer-based brand equity (CBBE), with a focus on the mediating role of customer value cocreation (CVCC). The objective is to understand the direct and indirect links between CSR and the dimensions of CBBE (image, quality, awareness, loyalty) in the context of the luxury hotel industry, thus filling existing gaps.

This quantitative study of luxury hotel guests in Morocco used a questionnaire. After a pilot study with 10 professionals, the final version was administered, generating 204 valid responses. Purposive convenience sampling was chosen. PLS analysis was favored.

The results highlight the significant influence of CSR on the four dimensions of CBBE. Likewise, CVCC exerts a significant effect on CBBE aspects, except for brand loyalty. CVCC partially mediates the relationship between CSR and brand image, perceived quality and brand awareness. However, it does not have a significant mediating role in the CSR−brand loyalty relationship.

The study, despite its contributions, is limited to the luxury hotel industry in Morocco, raising concerns of external validity. Future research should diversify service contexts and explore the multidimensionality of CSR.

Luxury hotel managers should prioritize authentic communication to optimize their CBBE through CVCC. An inclusive and strategic approach to cocreation is essential to strengthen the impact of CSR on CBBE. Integrating CSR into customer touchpoints and human resources policies is crucial.

This study, to the best of the authors’ knowledge, enriches understanding of the complex interactions between CSR, CVCC and CBBE in Morocco and North Africa. Its originality lies in its exclusive contribution to the region’s marketing literature, broadening the field of knowledge. By exploring these relationships in the specific context of the region, it offers new perspectives to researchers and practitioners interested in CSR, CVCC and CBBE.

The purpose of this paper is to assess the suitability of Botschen et al.’s (2017) Brand-driven Identity Development of Places (BIDP) framework to support places in developing their brand-driven identity and offering sustainable tourism models.

This paper applies design science research (DSR) to evaluate the BIDP-framework. A qualitative methodology is used, bringing together findings from four different case studies and from existing academic literature to make relevant suggestions for the improvement of the framework.

The findings indicate that the BIDP-model represents a valid artifact for the development of a brand-driven place identity, but that there is room for improvement.

This paper adopts a DSR approach in a managerial context and shows its validity for evaluating a place branding framework. Moreover, it provides implications not only for managers directly involved in place branding, who can benefit from the model assessment and its suggestions for improvement, but also for tourists and local communities, who will take advantage of more sustainable branding models that better integrate the needs of local actors.