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As a critical and intimate form of inquiry, ethnography remains close to lived realities and equips scholars with a unique methodological angle on social phenomena. This paper aims to explore the potential gains from an increased use of ethnography in social enterprise studies.

The authors develop the argument through a set of dualistic themes, namely, the socio-economic dichotomy and the discourse/practice divide as predominant critical lenses through which social enterprise is currently examined, and suggest shifts from visible leaders to invisible collectives and from case study-based monologues to dialogic ethnography.

Ethnography sheds new light on at least four neglected aspects. Studying social enterprises ethnographically complicates simple reductions to socio-economic tensions, by enriching the set of differences through which practitioners make sense of their work-world. Ethnography provides a tool for unravelling how practitioners engage with discourse(s) of power, thus marking the concrete results of intervention (to some degree at least) as unplannable, and yet effective. Ethnographic examples signal the merits of moving beyond leaders towards more collective representations and in-depth accounts of (self-)development. Reflexive ethnographies demonstrate the heuristic value of accepting the self as an inevitable part of research and exemplify insights won through a thoroughly bodily and emotional commitment to sharing the life world of others.

The present volume collects original ethnographic research of social enterprises. The editorial develops the first consistent account of the merits of studying social enterprises ethnographically.

This paper considers the specific opportunities and challenges of engaging in ethnographic research with organisations in which the researcher participates as a volunteer ethnographer.

The findings in this paper are based on four years of ethnographic research within a social enterprise.

This paper finds that there are significant benefits of the role of the volunteer ethnographer and suggests ways to address some of the challenges.

As the field of social enterprise and ethnography grows and researchers engage with methodological discussions about participant observation, the authors suggest that attention should also be paid to the specifics of the role of the volunteer ethnographer.

There is growing interest in the use of ethnography in social enterprises. This paper offers unique insight into how this methodology has been applied in the context of self-reliant groups and the importance of the engaging with discussion about the specific role of the volunteer ethnographer.

The purpose of this paper is to discuss researcher subjectivity in social entrepreneurship ethnographies. Previous research has highlighted a need for alternatives to the heroic representations of social entrepreneurship. Ethnographic methods have been mentioned as a relevant direction to create such emerging understandings.

This paper shows what followed from a decision of a researcher to do an ethnography of a co-working cooperative established for social innovation. Based on the notion of “working the hyphens” in previous research, further developed by other scholars as “working within hyphen-spaces”, the position of the researcher shifted during the research process between a distant outsider and an engaged insider. In addition, a new hyphen-space of hopefulness – hopelessness emerged based on fieldwork.

The shifting positions are manifested in the entanglement of stories of the researcher and the people met during the fieldwork in the hyphen-spaces of insiderness – outsiderness, engagement – distance and hopefulness – hopelessness. The stories reveal how for some the co-working space was a place for hope while for others it caused distress and even burnout.

The ethnographic understanding of social enterprises go beyond heroic representations, which affects how the phenomenon is represented in academic and public discussions.

This study concludes that despite its failure in the form of a bankruptcy, the co-working cooperative succeeded in enabling “social innovation” in the form of hope and personal development – also for the researcher.

This study contributes to the social entrepreneurship literature in showing how ethnographic fieldwork and acknowledging researcher subjectivity bring up alternative representations of social entrepreneurship. The entangled stories of participants and researchers can be a powerful way to reveal situated understandings.

The purpose of this paper is to advocate for greater use of ethnographic research methods in entrepreneurship studies to produce more contextualized research. An argument for getting “up-close” and “hands-on” is presented to better understand how context shapes action in entrepreneurship than is presently achieved under the present entrepreneurship research orthodoxy. The need for contextualized research is particularly acute in the domain of social innovation. For its maturation as a field of research, it also requires stronger critical perspectives into the agendas and impacts of practitioners and other field-shaping actors. Ethnographic approaches are potentially powerful methods for revealing truths of this nature. Ethnographic methods are, however, problematic for professional researchers. The challenges of conducting such research are discussed.

Conceptual paper regarding research methods in social innovation and social entrepreneurship studies.

Social entrepreneurship that happens within established organizations is a hybrid social innovation activity that is informed, constrained, and compelled by idiosyncratic social contexts which are fashioned by institutional logics, identities, organizational culture, and history. With its contestable conceptualizations, priorities, models, purposes, and approaches, it arguably defies researchers’ ability to build a deep understanding, from arm’s length, of how the activity is undertaken for theory building purposes. Ethnographic methods enable deeper insight than traditional entrepreneurship research methods, and this research illustrates the differences between the espoused intentions, beliefs, and attitudes of managers and the lived experience of staff.

Social entrepreneurship is a micro-level, hybrid social innovation activity that challenges embedded social, structural, and cultural norms when undertaken within established organizations. Ethnographic methods are under-utilized in exploring this and other forms of entrepreneurial action. This paper illustrates the value of ethnography for contextualizing social innovation research and that eschewing “arm’s length” objectivity for “hands-on” insight is a powerful approach to empirically contextualizing social innovation and contributing to more critical perspectives and sophisticated theory building.

The purpose of this paper is to demonstrate the potential fruitfulness of the theory of Alasdair MacIntyre for understanding how social enterprises may facilitate well-being, using empirical evidence from doctoral research to illustrate this.

This paper is based on findings from research conducted at a mental health training and employment organisation which used gardening as rehabilitative tool. Participant observation and semi-structured interviews with staff, volunteers and service users were used to generate the data, a MacIntyrean lens used to analyse the data, and some suggestions are made as to why social enterprises may be particularly suited to such an approach.

Practitioners encouraged the seeking of “internal goods” or “goods of excellence” within practices, as it was this which was understood to facilitate well-being. Service users shared in this view, perceiving their time on the case site primarily as “work” and choosing to engage with the service out of a desire to meaningfully contribute to the community project.

This research is conducted on a small scale and therefore lacks generalisability. The lack of comparison with other organisational forms using the same practice is also a limitation.

This theory offers an alternative lens for considering how social enterprises might contribute to well-being. The data presented here also complement the growing body of research literature on Work Integration Social Enterprises, considering some of the wider well-being benefits beyond work integration, which thus far has received limited empirical attention.

The paper investigates an unusual form of social enterprising located in a poor region of Pakistan. The purpose of this paper is to examine a novel form of micro social enterprise. Their form and functions are considered, examining how they conform to what is expected of a social enterprise. The extreme cases are analysed to reflect on what constitutes the explanatory characteristics of a social enterprise.

Information on examples of micro social entrepreneurship was collected from the troubled context of Khyber Pakhtunkhwa, a very poor region of Pakistan. Using the constant comparison method, explanatory themes of structure and practice are drawn out.

These enterprising social agents were engaged in opening up an opportunity space for those disadvantaged by the context. Driven by a strong sense of community responsibility, they drew upon limited, but culturally available resources. Relevance, embeddedness and informality were identified as structural characteristics, and bricolage and effectuation, frugality and social responsibility emerged as practices. Not only did context shape what they did and how they did it, but the purpose of these enterprises was also to help reshape context. From this analysis, it is argued that conceptual concerns should be directed towards behaviours; it should be asked how are enterprises agents of social change, and how are they enterprising?

It is argued that a robust indicator for social enterprise is not what they are, but what they do. Consequently, for understanding and theorising, it is suggested that the focus remain on enterprising. This study was limited to unusual cases which may be atypical and ungeneralisable. Nonetheless, the concept – enterprising – may have theoretical applications.

In reviewing the analysis and findings, it is noted that the proposals in the paper may comprise the early stages of a theory of social entrepreneurship practice. There may be considerable explanatory power in examining the interplays between the agency of social enterprises and the structures that are constituted in the formal and informal institutions with whom they interact.

Descriptively, the account draws attention to a possibly neglected phenomenon. Moreover, the extreme cases draw out the significance of a localised practice. Conceptually, there may be value in prioritising practice in social enterprise rather than form and structure.

This study used qualitative discourse analysis to explore how researchers use the concept of ingenuity to understand the everyday work of social entrepreneurs. Data were drawn from a sample of 69 research articles published across 41 academic journals between 1998 and 2018. The findings showed ingenuity to be an underdeveloped concept in the social entrepreneurship literature and revealed a paucity of research on the everyday work performed by social entrepreneurs. A framework for studying the work of social entrepreneurs at the “scale of the everyday” through the lens of ingenuity is proposed, and recommendations for future research are provided.

The purpose of this paper is to explore women’s experiences in one such social enterprise, and to analyze the ways in which this social enterprise supports and/or undermines its employees’ health and well-being. Finding and keeping employment during recovery from addiction is a strong predictor of women’s ability to maintain sobriety and accomplish other important life goals. Many treatment organizations have programs that support job readiness and acquisition; however, less priority is placed on the quality of the workplaces and their consequences for continued health and well-being. Social enterprises that exist for the purpose of employing women in recovery have the potential to be health-promoting workspaces, but understanding how health is supported for this particular population is important.

This paper provides an ethnographic account of Light Collective, a social enterprise run by women in recovery from addiction. Data were collected through 2 years of participant observation, 38 interviews and 2 focus groups. Data were analysed using a grounded theory approach.

Light Collective provides a health-promoting workplace by keeping barriers to employment low and making work hours and expectations individualized and flexible. Furthermore, the organization creates a setting in which work is developmentally nurturing, provides the opportunity for meaningful mastery and serves to build community amongst women who are often marginalized and isolated in more traditional contexts.

This study contributes to literature exploring the potential for social enterprises to create health-promoting workplaces by focusing the types of workplace commitments required to support a particularly vulnerable population. This study also explores some of the challenges and contradictions inherent in trying to create health-promoting work environments vis-à-vis the constraints of broader economic systems.

By using the lens of the social enterprise mark (SEM) accreditation which enables social enterprises to “prove” that the interests of people and planet are put before shareholder gain, this study aims to enhance the knowledge of how effectively the social agenda is communicated by higher education institutions (HEIs).

By using a qualitative research design, this exploratory study uses a combination of both a focus group and in-depth interviews with HEI holders of the SEM.

With a particular focus on University A, this study advances the knowledge around how social agendas and the role of the SEM in particular are used to communicate to HEI employees as a key stakeholder group.

At the time of this study, fewer SEM accredited HEIs existed, and therefore, the following conclusions are based upon a small select sample of HEIs that held the SEM. Further studies are needed to provide a more representative view of each university’s use of and commitment to the SEM/ Social Enterprise Gold Mark.

Building on Powell and Osborne’s (2015) observations regarding the role of marketing in social enterprises, the findings of this study offer practical insight into current and or prospective HEI SEM holders as to the role of “social” accreditations, stakeholder perceptions of such marketing initiatives and how they can be used as a vehicle to improve social communications in the future.

The area of social enterprise and social impact has been evolving in recent decades, but literature in relation to its promotion and communication in the higher education sector remains scant. This study responds to this gap in the literature by providing greater insight into how social agendas and engagement with the SEM, specifically, are communicated by HEIs.