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The purpose of this paper is to advocate for and provide guidance for the development of a code of ethical conduct surrounding online privacy policies, including those concerning data mining. The hope is that this research generates thoughtful discussion on the issue of how to make data mining more effective for the business stakeholder while at the same time making it a process done in an ethical way that remains effective for the consumer. The recognition of the privacy rights of data mining subjects is paramount within this discussion.

The authors derive foundational principles for ethical data mining. First, philosophical literature on moral principles is used as the theoretical foundation. Then, using existing frameworks, including legislation and regulations from a range of jurisdictions, a compilation of foundational principles was derived. This compilation was then evaluated and honed through the integration of stakeholder perspective and the assimilation of moral and philosophical precepts. Evaluating a sample of privacy policies hints that current practice does not meet the proposed principles, indicating a need for changes in the way data mining is performed.

A comprehensive framework for the development a contemporary code of conduct and proposed ethical practices for online data mining was constructed.

This paper provides a configuration upon which a code of ethical conduct for performing data mining, tailored to meet the particular needs of any organization, can be designed.

The implications of data mining, and a code of ethical conduct regulating it, are far-reaching. Implementation of such principles serve to improve consumer and stakeholder confidence, ensure the enduring compliance of data providers and the integrity of its collectors, and foster confidence in the security of data mining.

Existing legal mandates alone are insufficient to properly regulate data mining, therefore supplemental reference to ethical considerations and stakeholder interest is required. The adoption of a functional code of general application is essential to address the increasing proliferation of apprehension regarding online privacy.

Due to its relatively embryonic status as a research methodology, virtual ethnography has not yet become a prominent methodology in higher education research. Considering the overwhelming popularity of social media among college students and its increasing use in the higher education community as marketing and communication tools, this methodology warrants further exploration in the higher education field. As modern technology and the prevalence of the internet have transformed daily life, virtual ethnography has recently emerged as a new frontier in qualitative research. With the aim of introducing virtual ethnography as a methodological lens, this chapter discusses logistical and ethical issues associated with it in the context of a research project that examined the interactions between a group of newly admitted students at a private university within a university-operated Facebook group. The chapter begins with the definition of virtual ethnography, and briefly reviews its emergence and use in the existing literature. Then it discusses the implementation of the methodology, with a focus on methodological difficulties in the higher education research setting. Finally, it offers the lessons learned from the research project and provides suggestions for future use of the methodology in the higher education research field.

In the information and technology age, where the “physical” world is merged with the “digital” world, the nature of social conditions, relations, citizenship and the flow of information has shifted from a moral and legal approach to a digital approach. Nowadays, the functioning, dissemination, conduct and governance of organisations and their members are regulated by techno-ethical and digital principles. Drawing on social cognitive theory, the study hypothesises that techno-ethical orientation predicts corporate ethical values (CEV) through the moderation of digital citizenship behaviour (DC). The study further proposes that each dimension of DC: online respect (OR) and online civic engagement (OCE), moderates the hypothesised relationship.

546 respondents from India participated in the study. The responses were captured using structured and well-established questionnaires. The analysis was performed using robust measures of correlation, regression, reliability (Cronbach’s alpha and composite reliability) and validity (convergent and discriminant validity). The moderation influence of DC was tested and analysed using structural equation modelling (SEM) Analysis of Moment Structures (AMOS).

The regression findings of the study revealed that the techno-ethical orientation positively predicts the CEV. R-square values showed a 24.1% variation in corporate ethical value was explained by techno-ethical orientation. It indicates that a positive techno-ethical orientation establishes the ethical context and corporate values. Besides, the moderation analysis using SEM AMOS indicates that at both low and high levels of OR and OCE, the relationship between techno-ethical orientation and CEV is positive and significant.

This study demonstrates a new facet of technology ethics that promotes the institutionalisation of CEV through DC. This study is the first to explore the interaction between techno-ethical orientation and CEV. Even though various former factors concerning ethical conduct have been examined, the results of the techno-ethical conduct of employees within the scope of an organisation have not been explored so far.

The purpose of this paper is to present a detailed and critical look at the evolution of online survey research since Evans and Mathur’s (2005) article on the value of online surveys. At that time, online survey research was in its early stages. Also covered are the present and future states of online research. Many conclusions and recommendations are presented.

The look back focuses on online surveys, strengths and weaknesses of online surveys, the literature on several aspects of online surveys and online survey best practices. The look ahead focuses on emerging survey technologies and methodologies, and new non-survey technologies and methodologies. Conclusions and recommendations are provided.

Online survey research is used more frequently and better accepted by researchers than in 2005. Yet, survey techniques are still regularly transformed by new technologies. Non-survey digital research is also more prominent than in 2005 and can better track actual behavior than surveys can. Hybrid surveys will be widespread in the future.

The paper aims to provide insights for researchers with different levels of online survey experience. And both academics and practitioners should gain insights.

Adhering to a strong ethics code is vital to gain respondents’ trust and to produce valid results.

Conclusions and recommendations are offered in these specific areas: defining concepts, understanding the future role of surveys, developing and implementing surveys and a survey code of ethics. The literature review cites more than 200 sources.

This paper aims to explore the role of libraries and librarians in promoting appropriate cyberethical behaviour among postgraduate students in Nigeria.

Using content analysis and a review of relevant literature, this study examines the challenges that librarians face in enforcing cyberethics and highlights the strategies that libraries can adopt to promote responsible online behaviour.

This paper identifies the lack of awareness among postgraduate students regarding cybersecurity risks and the need for training and resources for librarians as key challenges in promoting cyberethics.

This study recommends that libraries provide access to training resources and develop policies and guidelines to promote cyberethics among postgraduate students. Overall, this paper argues that libraries and librarians can play a critical role in promoting responsible online behaviour and ensuring the safety and security of postgraduate students in Nigeria.

The purpose of this paper is to illustrate the methodological significance and potential of integrating Facebook in ethnographic research. The authors discuss how friendly relationships with participants could be initiated, fostered and managed by incorporating Facebook in ethnographic data collection and how such relationships deepen ethnographic interpretation.

This paper focuses on the methodological implications of adopting “friendship as method” during ethnographic research. The discussion is premised upon a longitudinal, multi-method ethnographic research process exploring new family identity formation in Sri Lanka and New Zealand.

Building on friendship theories, the authors suggest that Facebook engagement helps overcome three challenges inherent to ethnographic research: gaining access and immersion, capturing multiple perspectives, and developing rich and thick interpretations. The findings illustrate that adopting Facebook as a platform to strengthen friendships with research participants expands the researcher’s field by enabling him to follow the ethics and pace of conventional friendship and by inspiring dialogical interaction with participants. Thus, it is suggested that Facebook helps diluting the power hierarchy in the participant–researcher relationship and encourages participants to reveal more subtle details of their mundane lived experiences.

Even though researchers have often used social media interactions in ethnographic research, there is no theoretical foundation to understand how such interactions could better inform the depth and richness of research phenomena. Particularly, considering the emerging significance of social media in personal identity construction, sustenance and enactment, it is import to understand how such mediums enable researchers overcome inherent methodological complexities. Therefore, this paper contributes to literature on conventional ethnography, netnography and friendship theories by presenting a theoretical framework to understand how Facebook interaction contributes to overcome challenges in conducting ethnographic research.

While there has been extensive commentary and research on issues relating to student academic integrity, the behavior (or misbehavior) of faculty has been less explored. Research misconduct and misbehavior is shaped by environmental forces acting at four distinct levels: individual, organizational, educational system, and social (Anderson, 2011; see also Bertram Gallant & Kalichman, 2011). This chapter explores the current climate in higher education whereby academics are under increasing pressure to publish, and how this pressure impacts standards of ethical conduct in academic publishing in the online environment. The chapter argues that to maintain integrity in online publishing environments, there needs to be a multi-stakeholder approach that encompasses each of the environmental levels, from educational policy makers, to senior managers, to teaching academics and advisors, to editors and finally to individual researchers/authors. In addition to recognizing the value of including standard protocols in online journals' instructions to authors, this chapter makes the case for a politicized response to the seemingly limitless pressure on academics to prove their worth by measuring their intellectual outputs.

This study uses the ‘Dragon Age’ series by BioWare as a case study to examine the impact of video game player diversity on the inclusion of Lesbian, Gay, Bisexual and Transgender (LGBT) content in mainstream games. It explores the degree to which the perception of video games as ‘hegemonically masculine and heteronormative’ accurately reflects gamers’ own experiences.

The study is based on an online survey in the Dragon Age community forum, including open-ended qualitative questions.

The main findings show that male and female respondents widely believed in the presence of heterosexual (male) privilege within gaming culture at large. However, respondents’ own personal views and experiences demonstrated that they largely accept the inclusion of LGBT content in games. Finally, respondents showed considerable ‘disinhibition’ when it came to experimenting with sexuality and sexual identity in video games as compared to in real life.

This was a small exploratory study and was limited by its size and a possible self-selection bias.

The findings indicate that gender diversity, diversity of sexualities and acceptance of LGBT content are all greater than previously thought. Moreover, role-playing games are fertile ground for experimentation with sexual identities among gamers. These results call for more research in this area.

This exploratory paper aims to examine the literature on the impact of COVID-19 on safeguarding adults practice.

A literature search was carried out in recently published articles to locate literature relating to COVID-19 and safeguarding adults in the UK and internationally. This included policy guidance and law, to describe the existing knowledge base, gaps in practice and areas that may require further research.

The findings suggest that measures to curb the spread of the COVID-19 pandemic gave rise to remote working and virtual safeguarding practice. The findings highlight the need for empirical research into the impact of virtual safeguarding adults assessments and effective ways to support the needs and outcomes of those who may be at risk of or experiencing abuse and neglect while shielding, socially isolating or when working in an environment where social distancing is required.

The paper is based on a review and analysis of published documents and not on other types of research.

Little is known about effective safeguarding adults practice in the era of shielding, self-isolation, social distancing and remote working. The paper adds to the body of knowledge in the field.

This study aims to explore how two affective factors (i.e. brand attachment and consumer affinity) influence host country consumers' responses to an international brand alliance (IBA).

A two (brand attachment: high vs low) × two (consumer affinity: high vs low) factorial experiment was conducted with 336 US university students. The partial least squares structural equation modeling (PLS-SEM) method was used to test the conceptual model.

(1) Pre-attachment to the host brand and consumer affinity for the country-of-origin (COO) of the foreign partner brand positively influence attitudes toward the IBA. (2) Attitudes toward the IBA positively influence post-attachment to the host brand, intention to buy the IBA product and willingness to recommend the IBA product. (3) Pre-attachment to the host brand positively influences post-attachment to the host brand.

This study extends the literature on factors influencing attitudes toward IBAs by finding the significant influences of pre-attachment to the host brand and consumer affinity for the COO of the foreign partner brand on host country consumers' responses to IBAs.