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The purpose of this study is to examine social mobility. Social mobility has traditionally been thought to result in a divided habitus. However, recent work has suggested that for the socially mobile, habitus may become blended or even that individuals can choose their habitus in a strategic fashion. Each position has received empirical support, raising two questions. First, does the experience of social mobility result in a habitus that is more divided or strategic? Second, what factors affect this outcome?

These questions are investigated by conducting depth interviews with people who have experienced social mobility.

The direction of social mobility determines what effect social mobility has on the habitus. For the downwardly mobile, the habitus appears to remain rooted in one’s former class. This is because downward movement is devalued, and so there is less incentive for those who experience it to change their thoughts, feelings or behaviors to match their new position. For the upwardly mobile, the habitus changes slowly. The trajectory and the subjective experience also affect the outcome. Two strategies respondents use to deal with social mobility are noted.

Bourdieu’s notion of the divided habitus is reconsidered and compared to newer incarnations, and the importance of the direction of social mobility is underlined. This work explains why upward and downward mobility result in different changes in the habitus.

Investigating the experience of social mobility is particularly important given the frequent, dynamic nature of mobility in European countries. Two strategies used to manage downward mobility are identified.

This work reconsiders Bourdieu’s notion of the divided habitus and newer incarnations and explains why upward and downward mobility result in different changes in the habitus. Such a finding is not only an invitation to expand on the notion of habitus but also works to draw attention to other factors that play a role in habitus and strategies used to manage change.

This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances.

A content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was conducted to determine whether manufacturers used appeals derived from the home economics movement in their advertising. Then, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may have resulted in the use of the home economics movement’s principles in advertising appeals for electric appliances.

The content analysis shows that principles of the home economics movement appeared in advertising appeals for electric appliances in advertisements placed in Good Housekeeping magazine during the period studied. Through its unique relationships with electric appliance manufacturers, the Good Housekeeping Institute seems to have taught manufacturers how to position electric appliances by incorporating the principles of the home economics movement in their advertising appeals.

This research demonstrates how a commercial organization successfully navigated its relationships with manufacturers and consumers for mutual benefit.

This work is the first to link the Good Housekeeping Institute’s work with manufacturers to its influence on advertising appeals. This work also expands understanding of the influence of women on marketing practice. Existing literature on women’s publications is also broadened by analyzing Good Housekeeping, rather than the more frequently studied Ladies’ Home Journal.

During the lengthy process of PhD studies, supervisory changes commonly occur for several different reasons, but their most frequent trigger is a poor supervisory relationship. Even though a change in supervisors is a formal bureaucratic process and not least the students’ rights, in practice it can be experienced as challenging. Therefore, the purpose of this study is to explore how doctoral students experience a change in supervisory arrangements.

This study highlights the voices of 19 doctoral students who experienced at least one supervisory change during their doctoral studies.

The findings were structured chronologically, revealing the students’ experiences prior, during and after the changes. In total, 12 main themes were identified. Most of the interviewed students experienced the long decision-making processes as stressful, difficult and exhausting, sometimes causing a lack of mental well-being. However, once the change was complete, they felt renewed, energized and capable of continuing with their studies. It was common to go through more than one change in supervisory arrangements. Further, the students described both the advantages of making a change yet also the long-lasting consequences of this change that could affect them long after they had completed their PhD programs.

The study fulfills an identified need to investigate the understudied perspective of doctoral students in the context of change in supervisory arrangements. A change in the academic culture is needed to make any changes in supervisory arrangements more acceptable thus making PhD studies more sustainable.