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Article
Publication date: 1 February 1974

Margaret Bidmead

A survey was carried out to determine the ways in which trade journal editors are able to answer the various types of enquiry which they receive, and to discover how far…

Abstract

A survey was carried out to determine the ways in which trade journal editors are able to answer the various types of enquiry which they receive, and to discover how far they are willing to do so. Editors of thirty‐five paid‐circulation and five controlled‐circulation journals were interviewed by means of the informal guided (focused) technique, the majority on a personal‐interview basis. The results from the paid‐circulation journals indicated that most of the enquiries received are telephoned, and require trade information. These can be answered most easily by the editors. Technical enquiries can be dealt with successfully by about half of the editors interviewed. Out of the enquiries relating to journal‐published material, those referring to editorial articles are usually handled by the editors concerned, whereas those referring to contributed articles tend to be referred to the contributing authors. Enquiries for marketing information can again be answered by about half of the editors interviewed, usually those whose journals aim to cover the marketing aspects of their fields. Peripheral enquiries tend to be referred to other trade journals. Most of the editors are prepared to spend between fifteen minutes and one hour on an enquiry, if necessary. About half of them are prepared to do research to find out answers to enquiries, and will give detailed answers when they are required. Just under half of the editors interviewed considered that readers' enquiries are very important, and nine of the sample journals provide some type of specialized enquiry service to deal with them. Since editors are up to date and well informed in their fields, they can usually put the enquirer in touch with people who can help. The degree to which an editor will help an enquirer depends largely on his personal attitude (whether he enjoys answering enquiries, for example), and also on the time he has available and whether he thinks the enquirer is ‘genuine’. The results of the interviews with controlled‐circulation journal editors were very similar to those of paid‐circulation journal editors.

Details

Aslib Proceedings, vol. 26 no. 2
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 March 1995

Derek Stephens and Paul Eden

Discusses case studies of general enquiry services in 20high‐profile national voluntary environmental organizations. Highlightspublic concern about the environment and the…

Abstract

Discusses case studies of general enquiry services in 20 high‐profile national voluntary environmental organizations. Highlights public concern about the environment and the important role these services play in meeting demand for environmental information. Shows that they supply many different categories of enquirer with a wide range of environmental information, and that in doing so they both serve organizational aims and raise general awareness of environmental issues. This often means striking a delicate balance between what information can be provided free and what requires a charging policy. Found that some organizations increasingly employ marketing techniques to establish a recognizable profile in the minds of the public, their enquiry services working closely with publicity and membership departments. Also found some confusion in the minds of the public regarding which organization(s) to contact, and overlap and duplication of material. Suggests further research to look at ways of overcoming these problems.

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Library Management, vol. 16 no. 2
Type: Research Article
ISSN: 0143-5124

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Article
Publication date: 1 January 2002

MARTIN KELLY, HOWARD DAVEY and NEIL HAIGH

There is evidence of discontent with contemporary university education generally, and accounting education in particular. This paper examines some reasons for the…

Abstract

There is evidence of discontent with contemporary university education generally, and accounting education in particular. This paper examines some reasons for the discontent and suggests one way to address it, namely dialectic enquiry. The process of contradiction and reconciliation is at the heart of dialectic enquiry. From two opposing positions, dialectic enquiry requires a third position, or synthesis, to emerge which allows the participants to progress their exploration of an issue. The authors describe the introduction of dialectical enquiry in a university accounting course and discuss the potential learning improvements it can offer. The authors hope this paper will encourage others to introduce dialectical enquiry into their classrooms and report their findings.

Details

Pacific Accounting Review, vol. 14 no. 1
Type: Research Article
ISSN: 0114-0582

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Article
Publication date: 4 September 2017

Dean Robson and Peter Mtika

The purpose of this paper is to focus on a partnership-based mentoring model and the learning experiences of participant mentees and mentors. As part of the project, newly…

Abstract

Purpose

The purpose of this paper is to focus on a partnership-based mentoring model and the learning experiences of participant mentees and mentors. As part of the project, newly qualified teachers (NQTs) were supported to develop and implement a practitioner enquiry (teacher/action research) in a learning community involving two local authorities and an initial teacher education institution.

Design/methodology/approach

Qualitative data were collected from five semi-structured focus group interviews with key participant groupings to uncover perceptions and experiences of the partnership and professional learning therein. Analysis using an inductive and iterative approach pinpointed a number of emerging themes used to frame key elements of the findings.

Findings

Findings suggested that the partnership-based model promoted the professional learning and development of NQTs and their mentors in various ways. The nature and shape of the partnership had an influence on the quality of mentoring and support experienced. The community effectively supported the implementation of meaningful enquiry projects, which had clear connections to the enhancement of professional practice and pupil learning. However, specific tensions and conflicts emerged as hindrances to successful partnership-based mentoring in the specific context.

Originality/value

New insights into the role of a partnership-based mentoring scheme supporting practitioner enquiry-based learning of NQTs emerged. The local, layered community defining the partnership, and operating within the frame of a national induction scheme, was analysed. Benefits for partners were identified and specific challenges and tensions highlighted, both providing new evidence with potential to impact policy and practice. Policy developments supporting teachers to be mentors and enquiring professionals need to recognise the structural and support tensions that exist in contextual practice.

Details

International Journal of Mentoring and Coaching in Education, vol. 6 no. 3
Type: Research Article
ISSN: 2046-6854

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Article
Publication date: 1 January 1991

David Jeremiah

This is the second in a series of three articles describing the automation system, based on McDonnell Douglas' URICA package used in the Department of Printed Books at the…

Abstract

This is the second in a series of three articles describing the automation system, based on McDonnell Douglas' URICA package used in the Department of Printed Books at the National Library of Wales. A description of the Cataloguing Module is given, including developments to respond to changing working practices and problems inherent in the original system design. The Retrospective Record Conversion procedures are described and the likely impact of CD‐ROM technology is recognised. Finally the Enquiry/Public Access and Circulation modules are described giving short‐comings of the existing system and suggested ways to improve the facilities in the future.

Details

Program, vol. 25 no. 1
Type: Research Article
ISSN: 0033-0337

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Article
Publication date: 8 February 2008

Pongsak Hoontrakul and Sunil Sahadev

To describe the process of customer segmentation by data mining and expert judgment in a real‐world setting.

Abstract

Purpose

To describe the process of customer segmentation by data mining and expert judgment in a real‐world setting.

Design/methodology/approach

Data collected in four case studies of on‐line enquiries via one web‐based intermediary and customer profiling were used as the input to K‐means clustering calculations relating to four tourist destinations in Thailand, two already familiar internationally and two less so.

Findings

The case study illustrates the use of data mining techniques to unravel the basic pattern of customer enquiries across various attributes, as an input to actionable strategies.

Research limitations/implications

The methodology limits inferences to the single organization studied across the four destinations.

Practical implications

The findings suggest a practical planning strategy for customer segmentation in similar on‐line situations. The methodology incorporates both qualitative and quantitative phases, and can be easily be applied in practice.

Originality/value

The paper, focusing on Thailand, presents an application of data mining techniques in the on‐line travel industry.

Details

Marketing Intelligence & Planning, vol. 26 no. 1
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 May 1986

Harry Henry

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell…

Abstract

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more goods. Its aim is to expose the market situation, explain it and suggest courses of action which will lead to desired changes. It is a way of looking at a problem rather than a collection of specialist techniques and is strictly practical. Hence it can be used alongside other market research tools for the solution of marketing problems and can be applied to a wide range of business activities. Much of its development has been in the advertising field but it can also help in the formulation of production policy, solving packaging problems and marketing operations. It is examined here in all these contexts. The idea of motivation research, the reasons for its use and the techniques by which to apply it are discussed, as well as the pitfalls that are likely to occur. New and imaginary case studies are used throughout to illustrate points. A review of the subject literature is included.

Details

Marketing Intelligence & Planning, vol. 4 no. 5
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 June 1990

Kenneth Whittaker

A survey is presented of the use of unobtrusive testing techniquesto measure reference enquiry answering performance, emphasising researchcarried out in Britain. British…

Abstract

A survey is presented of the use of unobtrusive testing techniques to measure reference enquiry answering performance, emphasising research carried out in Britain. British studies reveal similar performance figures to those obtained by American studies; the average succes rate here also being only about 55 per cent. Possible developments in the use of the techniques to aid user service research and management are suggested, and the limitations of unobtrusive testing methods are considered. The improvement of enquiry answering performance would seem to lie in better training of library staff in communication skills.

Details

Library Review, vol. 39 no. 6
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 11 January 2016

Valerie Drew, Mark Priestley and Maureen K. Michael

In recent years, there has been considerable interest within education policy in collaborative professional enquiry/inquiry methodologies, both as an alternative to…

Abstract

Purpose

In recent years, there has been considerable interest within education policy in collaborative professional enquiry/inquiry methodologies, both as an alternative to top-down implementation of change and for the purpose of fostering educational improvement. However, researchers have been critical of this approach, pointing to various concerns: these include the risk of reducing a developmental methodology to an instrumental means for delivering policy, as well as issues around sustainability of practices. The purpose of this paper is to describe a Scottish university/local authority partnership, which developed an approach entitled Critical Collaborative Professional Enquiry, designed to address some of these concerns. The paper also reports on empirical outcomes related to the partnership project.

Design/methodology/approach

This interpretivist study generated qualitative data from multiple sources, utilising a range of methods including semi-structured interviews with teachers and school leaders, evaluation surveys and analysis of artefacts developed during the inquiry phases of the project.

Findings

This programme exerted a powerful effect on the teachers who participated. The research suggests that teachers developed better understandings of the curriculum, and of curriculum development processes. There is evidence of innovation in pedagogy, some sustained and radical in nature, and further evidence of changes to the cultures of the participating schools, for example, a shift towards more democratic ways of working.

Originality/value

This paper reports upon an original approach to curriculum development, with considerable potential to transform the ways in which schools approach innovation.

Details

Journal of Professional Capital and Community, vol. 1 no. 1
Type: Research Article
ISSN: 2056-9548

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Article
Publication date: 1 September 1997

Jane Wainwright

A description of the services of the House of Commons Library is given and of POLIS (the Parliamentary Online Information System). The selection, planning and…

Abstract

A description of the services of the House of Commons Library is given and of POLIS (the Parliamentary Online Information System). The selection, planning and implementation of the ENQuiries database using the BasisPlus text management software package to record, retrieve and provide management information about the enquiry workload of the House of Commons Library is described. Originally implemented on a VAX 8250 with the other POLIS databases which used BASIS, ENQ was then moved to a MicroVax and then with the rest of POLIS to two VAX 4600s. It now runs on a UNIX processor. The workflow, management reports and consultation process are described. The success of the application is described with reference to its original objectives. A chronology is given.

Details

Program, vol. 31 no. 3
Type: Research Article
ISSN: 0033-0337

Keywords

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