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The purpose of this paper is to restore the history of internationalism to our understanding of the legacy of the First World War, and the role of universities in that past. It begins by emphasising the war’s twin legacy, namely, the twin principles of the peace: national self-determination and the League of Nations.

It focuses on the intersecting significance and meaning attributed to the related terms patriotism and humanity, nationalism and internationalism, during the war and after. A key focus is the memorialization of Edith Cavell, and the role of men and women in supporting a League of Nations.

The author finds that contrary to conventional historical opinion, internationalism was as significant as nationalism during the war and after, thanks to the influence and ideas of men and women connected through university networks.

The author’s argument is based on an examination of British imperial sources in particular.

The implications of this argument are that historians need to recover the international past in histories of nationalism.

The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture and is fundamental to the “Anzac Spirit”, a signifier of what it means to be a New Zealander.

A historical case study method is used. The primary source of data is 1914–1918, and includes contemporaneous articles, and personal writings: diaries, letters and published memoirs. More contemporary works form the basis for discussion of marketization as it relates to the NZANS. The article first presents conceptual framing, then the development of the Anzac brand and the history of the NZANS and its role in WWI before turning to discussion on the marketization of this nursing service to today’s audiences and as part of the ANZAC/Anzac brand.

Today the story of the WWI NZANS nurse, previously seldom heard, has been co-opted and is becoming increasingly merged as an integral part of the Anzac story. The history of the NZANS during WWI has a great deal of agency today as part of that story, serving many functions within it and providing a valuable lever for marketization.

To date, there is a scarcity of marketing analysis that examines the marketization of history. By focusing on New Zealand WWI nursing as a contributor to the Anzac story, the authors contribute to the understanding of how marketers package and contemporize history for appeal to audiences through both sustaining and reworking cultural branding.

MISS Clara Grant's Reminiscences (privately published under the title of Farthing Bundles) will be of equal interest to educationalists and social workers. For more than thirty years she has been a teacher in slum districts of London; and Fern Street Settlement, which she founded in 1907, and still directs, “for the fifteen poorest streets in the Bow Common area,” is famous as a unique channel of personal service centred round the school.

Five years ago a friend whose business has the word “women” in its title began referring to me requests she received for information about a large area encompassing women's issues, herstory, Women Studies, feminism, nonsexist education, nontraditional employment, reentry persons, comparable worth, health, portrayal of women in literature, scientific developments by and affecting women, etc. They came from feminist and sexist people of all ages throughout the world. Most, however, were American women attempting to bridge the information gap and to counteract misinformation and lack of information about and affecting females. This eventually evolved into a non‐profit service through which I responded directly to inquiries.

ELSEWHERE in this number we list libraries which have Esent us copies of their annual reports which we are glad to have. Now and again we are able to elaborate on these, but in the present issue that has not been possible. We would say, however, that these reports are deserving of the attention of librarians generally, and of students at the library schools. They are records of work in progress, and they do suggest the development of library policy. The best of them are of textbook value.