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Open Access
Article
Publication date: 12 April 2022

Robert Zimmermann, Daniel Mora, Douglas Cirqueira, Markus Helfert, Marija Bezbradica, Dirk Werth, Wolfgang Jonas Weitzl, René Riedl and Andreas Auinger

The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer…

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Abstract

Purpose

The transition to omnichannel retail is the recognized future of retail, which uses digital technologies (e.g. augmented reality shopping assistants) to enhance the customer shopping experience. However, retailers struggle with the implementation of such technologies in brick-and-mortar stores. Against this background, the present study investigates the impact of a smartphone-based augmented reality shopping assistant application, which uses personalized recommendations and explainable artificial intelligence features on customer shopping experiences.

Design/methodology/approach

The authors follow a design science research approach to develop a shopping assistant application artifact, evaluated by means of an online experiment (n = 252), providing both qualitative and quantitative data.

Findings

Results indicate a positive impact of the augmented reality shopping assistant application on customers' perception of brick-and-mortar shopping experiences. Based on the empirical insights this study also identifies possible improvements of the artifact.

Research limitations/implications

This study's assessment is limited to an online evaluation approach. Therefore, future studies should test actual usage of the technology in brick-and-mortar stores. Contrary to the suggestions of established theories (i.e. technology acceptance model, uses and gratification theory), this study shows that an increase of shopping experience does not always convert into an increase in the intention to purchase or to visit a brick-and-mortar store. Additionally, this study provides novel design principles and ideas for crafting augmented reality shopping assistant applications that can be used by future researchers to create advanced versions of such applications.

Practical implications

This paper demonstrates that a shopping assistant artifact provides a good opportunity to enhance users' shopping experience on their path-to-purchase, as it can support customers by providing rich information (e.g. explainable recommendations) for decision-making along the customer shopping journey.

Originality/value

This paper shows that smartphone-based augmented reality shopping assistant applications have the potential to increase the competitive power of brick-and-mortar retailers.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 1 July 2014

Julian Krumeich, Benjamin Weis, Dirk Werth and Peter Loos

The business operations of today's enterprises are heavily influenced by numerous of internal and external business events. With the Event Driven Architecture and particularly the…

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Abstract

Purpose

The business operations of today's enterprises are heavily influenced by numerous of internal and external business events. With the Event Driven Architecture and particularly the Complex Event Processing (CEP), the technology required for identifying complex correlations in these large amounts of event data right after its appearance has already emerged. The resulting gain in operational transparency builds the foundation for (near) real-time reactions. This motivated extensive research activities especially in the field of Business Process Management (BPM), which essentially coined the term Event-Driven BPM (EDBPM). Now, several years after the advent of this new concept, the purpose of this paper is to shed light to the question: where are we now on our way towards a sophisticated adoption of the CEP technology within BPM?

Design/methodology/approach

The research methodology of this paper is a structured literature analysis. It basically follows the procedure proposed by vom Brocke et al. (2009). This verified five-step process – entitled “Reconstructing the giant” – allowed a rigorous study. As a result, various research clusters were derived, whose state-of-the-art exposed existing research gaps within EDBPM.

Findings

First of all, the paper provides a concise conceptual basis on different application possibilities of EDBPM. Afterwards, it synthesizes current research into six clusters and highlights most significant work within them. Finally, a research agenda is proposed to tackle existing research gaps to pave the way towards fully realizing the potentials of the paradigm.

Originality/value

So far, a comparable study of the current state-of-the-art within EDBPM is non-existent. The findings of this paper, e.g. the proposed research agenda, help scholars to focus their research efforts on specific aspects that need to be considered in order to advance the adoption of the CEP technology within BPM.

Content available

Abstract

Details

Business Process Management Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1463-7154

Article
Publication date: 21 June 2013

June M.L. Poon

This study aimed to examine the predictive effects of trustworthiness attributes (i.e. benevolence, integrity, and ability) on trust‐in‐supervisor.

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Abstract

Purpose

This study aimed to examine the predictive effects of trustworthiness attributes (i.e. benevolence, integrity, and ability) on trust‐in‐supervisor.

Design/methodology/approach

A field survey using a structured questionnaire was used to gather data from 107 white‐collar employees from diverse organizations in Malaysia. The data were analysed using hierarchical multiple regression analysis.

Findings

The results showed that perceptions of supervisor benevolence, integrity, and ability predicted trust‐in‐supervisor both directly and interactively. Further analysis revealed that integrity and ability interacted in a compensatory manner to predict trust‐in‐supervisor when benevolence was high but not when it was low.

Research limitations/implications

Study limitations include the use of self‐report cross‐sectional data. The findings underscore the importance of looking beyond statistical models that test only for main and two‐way interaction effects in research examining trustworthiness attributes. Researchers should consider examining three‐way interaction effects or run the risk of having a misspecified model. Also, research to determine the relative importance of trustworthiness attributes and the conditions under which one attribute is given more weight than another is needed.

Practical implications

Supervisors should be made aware of the importance of treating their subordinates with benevolence. Nevertheless, because benevolence is a necessary but insufficient condition for fostering trust, employers must ensure that their supervisors have high integrity and ability or, at the very least, one of these attributes.

Originality/value

This study highlighted the importance of examining higher order effects in research examining trustworthiness attributes and provides what is perhaps the first empirical test of how benevolence, integrity, and ability interact to predict trust‐in‐supervisor.

Details

Employee Relations, vol. 35 no. 4
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 9 August 2023

Rusty Stough and Christian Graham

Access to media is more available now than ever before, both physically and digitally. This study was used to investigate the underlying personality traits that influence the…

Abstract

Purpose

Access to media is more available now than ever before, both physically and digitally. This study was used to investigate the underlying personality traits that influence the decision to purchase either physical or digital books, and extend theory on access to art and provide a unique lens through which marketers can sell digital media.

Design/methodology/approach

Study 1 is a field study in which data were collected from several comic book readers and collectors to look at the role that psychological ownership plays in influencing the likelihood of buying physical or digital comics. Specifically, study 1 includes consumers' need for uniqueness and tech savviness as potential influencers. Study 2 extends the findings of study into a new context and manipulates, rather than measures, the identity of the participants. Study 2 looks at the effects of turning a digital object into a non-fungible token (NFT).

Findings

This paper demonstrates that consumers who have a high consumer need for uniqueness (CNFU) are more likely to prefer physical media to digital media. Further, it is shown that preference for physical media leads, on average, to more purchases and that the consumer's psychological ownership mediates the effects of CNFU. In addition, this paper shows that higher degrees of tech savviness led to a preference for digital media. Finally, this paper shows that when consumers identify with a collector identity, turning a digital item into an NFT increases their preference for that object.

Originality/value

This work builds off recent research into physical and digital media and is one of the first to examine the specific personality types that prefer each.

Details

Journal of Research in Interactive Marketing, vol. 18 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

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