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1 – 10 of over 3000Fatih Günay, Derya Toksöz and Zeynep Aslan
The aim of the research is to reveal information with regard to being a digital nomad as a family. Within this brief, the aim is to provide information regarding the reasons for…
Abstract
Purpose
The aim of the research is to reveal information with regard to being a digital nomad as a family. Within this brief, the aim is to provide information regarding the reasons for choosing the digital nomad lifestyle of families, the female and male thoughts regarding the experience, destination selection factors and the difficulties and conveniences of digital nomadism for family aspects.
Design/methodology/approach
The data were obtained through a semi-structured interview questionnaire with a British digital nomad family, individually from the wife and husband, using a qualitative research design in the scope of the phenomenological research.
Findings
It was determined that having a better lifestyle, being willing to spend more time with family and traveling with them were the reasons for becoming a digital nomad. The opinions of the woman and man are in parallel. While the main features of being a digital nomad are freedom and flexibility, having time to spend with family is also important. Factors for choosing a destination as a nomad were access to nature, quality of life, cost of living, quality of the food, climate, proximity to other families who are nomads and interest in nonschool education. As a family, they meet their needs and wants, such as going to a local shop or staying in a rented house, but prefer to use restaurants and other facilities if their stay is short. Although having children motivates digital nomadism, it has been determined that families prefer to stay in a fixed place as nomads since it is not appropriate for children over a certain age to travel frequently.
Originality/value
The study provides detailed information regarding a family experience with digital nomadism through a case study.
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This study aims to examine digital consumer culture and behavior in the community, namely, 180° Movement Digital Training Center (DTC), in Jakarta, Indonesia. It aims to describe…
Abstract
Purpose
This study aims to examine digital consumer culture and behavior in the community, namely, 180° Movement Digital Training Center (DTC), in Jakarta, Indonesia. It aims to describe the dynamics of digital consumer culture in contemporary society, particularly as experienced by the youth community in Jakarta in the context of socio-technology relations and incorporates it into the diagram of digital consumer culture network.
Design/methodology/approach
This research uses a constructivist qualitative approach and socio-technical relation analysis through actor-network theory and digital consumer culture.
Findings
The study finds that the individual model of digital consumption is constructed through the process of problematization, interessement, enrollment and mobilization of individuals. It generates a culture in which consumers are constantly up to date with high-intensity information, but within increasingly shorter timeframes, while also considering principles of affordability, needs, desires and satisfaction. The network of digital consumer culture construction among informants is peculiar and unstable.
Research limitations/implications
The study of digital consumer culture within the 180° Movement DTC community highlights how consumer behaviors of its members are facilitated and interconnected within a digital cultural network. However, this research is constrained by the dialectical interplay between Christian principles and the emerging values of consumer culture, a result of the scarcity of theoretical resources and information. This study also provides a specific contribution as a foundation for mapping the volatile digital consumer culture for researchers.
Practical implications
Understanding the socio-technological relationships and consumption behavior of the youth community could help digital platforms tailor their services more effectively. It could also guide the 180° Movement DTC in developing programs that resonate with the youth, bridging the gap between the physical and virtual realms. Ultimately, this could lead to a more engaged and digitally literate society.
Social implications
This study contributes to a broader societal understanding of how digital technology is shaping consumer behavior and identity within youth communities, which can influence social dynamics and interactions. It provides insights into the potential social impacts of digital technology, such as changes in relationships, communication patterns and self-perception, informing societal discourse on digital culture.
Originality/value
In addition to presenting socio-technological analysis on Indonesian consumer culture using actor-network theory, some also show that studies on digital connectivity ambivalence that concern the relationship between humans as actors and non-humans as actors have become one of the popular sociology studies at present.
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Annette Markham and Riccardo Pronzato
This paper aims to explore how critical digital and data literacies are facilitated by testing different methods in the classroom, with the ambition to find a pedagogical…
Abstract
Purpose
This paper aims to explore how critical digital and data literacies are facilitated by testing different methods in the classroom, with the ambition to find a pedagogical framework for prompting sustained critical literacies.
Design/methodology/approach
This contribution draws on a 10-year set of critical pedagogy experiments conducted in Denmark, USA and Italy, and engaging more than 1,500 young adults. Multi-method pedagogical design trains students to conduct self-oriented guided autoethnography, situational analysis, allegorical mapping, and critical infrastructure analysis.
Findings
The techniques of guided autoethnography for facilitating sustained data literacy rely on inviting multiple iterations of self-analysis through sequential prompts, whereby students move through stages of observation, critical thinking, critical theory-informed critique around the lived experience of hegemonic data and artificial intelligence (AI) infrastructures.
Research limitations/implications
Critical digital/data literacy researchers should continue to test models for building sustained critique that not only facilitate changes in behavior over time but also facilitate citizen social science, whereby participants use these autoethnographic techniques with friends and families to build locally relevant critique of the hegemonic power of data/AI infrastructures.
Originality/value
The proposed literacy model adopts a critical theory stance and shows the value of using multiple modes of intervention at micro and macro levels to prompt self-analysis and meta-level reflexivity for learners. This framework places critical theory at the center of the pedagogy to spark more radical stances, which is contended to be an essential step in moving students from attitudinal change to behavioral change.
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Kerem Toker, Mine Afacan Fındıklı, Zekiye İrem Gözübol and Ali̇ Görener
This research aims to reveal the working principles of the decision mechanism that affects the use of neural implant acceptance and to discuss the leading role of digital literacy…
Abstract
Purpose
This research aims to reveal the working principles of the decision mechanism that affects the use of neural implant acceptance and to discuss the leading role of digital literacy in this mechanism. In addition, it aimed to examine the theoretical connections of the research model with the conservation of resources (COR) and technology acceptance model (TAM) theories in the discussion.
Design/methodology/approach
The authors collected data from 300 individuals in an organization operating in the health sector and analyzed the data in the Smart Partial Least Squares (PLS) 3.3.3. This way, the authors determined the relationships between the variables, the path coefficients and the significance levels.
Findings
The study has found that strong digital literacy skills are linked to positive emotions and attitudes. Additionally, maintaining a positive mindset can improve one's understanding of ethics. Ethical attitudes and positive emotions can also increase the likelihood of adopting neural implants. Therefore, it is crucial to consider both technical and ethical concerns and emotions when deciding whether to use neural implants.
Originality/value
The research results determined the links between the cognitive, emotional and ethical factors in the cyborgization process of the employees and gave original insights to the managers and employees.
Highlights
Determination of antecedents that affect individuals' acceptance of neural implant use.
Application to 300 individuals working in a health organization.
Path analysis using the least squares method via Smart PLS 3.3.3
Significant path coefficients among digital literacy, positive emotions, attitude, ethical understanding and acceptance of neural implant use.
Determination of antecedents that affect individuals' acceptance of neural implant use.
Application to 300 individuals working in a health organization.
Path analysis using the least squares method via Smart PLS 3.3.3
Significant path coefficients among digital literacy, positive emotions, attitude, ethical understanding and acceptance of neural implant use.
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Önder Yayla, Merve Özgür Göde and Sema Ekincek
This study aims to reveal the food preferences and to define the typology of digital nomads as gastro-tourists. In this context, it is aimed to provide information on issues such…
Abstract
Purpose
This study aims to reveal the food preferences and to define the typology of digital nomads as gastro-tourists. In this context, it is aimed to provide information on issues such as the importance of food culture in destination selection for digital nomads, food prices, local dishes, local food markets, religious restrictions, researching cultural cuisines, preparing meals and participating in gastronomic events.
Design/methodology/approach
Multiple qualitative methods were utilized in the research for this study. Digital nomads' comments, videos and semi-structured interviews constitute the data sources of the research, and the data obtained were analyzed by content analysis.
Findings
As a result of the study, it was seen that digital nomads do consider gastronomy in their destination selection, and five different gastro-tourist profiles were determined. These are Local Flavor Hunters, Gastronomy Adventurers, Budget-Conscious Food Lovers, Cultural Explorers and Health and Sustainability Focused People.
Originality/value
The theoretical contribution of the study is to provide information with regard to the food and beverage preferences of digital nomads and to contribute to filling a gap in the literature. The practical contribution of the study is to help formulate tourism marketing strategies in the destination and strategies for businesses in the tourism industry. Since digital nomads play important roles in destination promotion, it is important to determine their perspectives and typologies towards gastronomy. The results of the study will be useful for tourism industry components, such as academics, experts, travel businesses, tourism destinations and local food producers who research the tourism industry and travel trends.
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Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qingdan Jia and Albert H. Huang
Video game streaming (VGS) is emerging as an extremely popular, highly interactive, inordinately subscribed and very dynamic form of digital media. Incorporated environmental…
Abstract
Purpose
Video game streaming (VGS) is emerging as an extremely popular, highly interactive, inordinately subscribed and very dynamic form of digital media. Incorporated environmental elements, gratifications and user pre-existing attitudes in VGS, this paper presents the development of an extended model of uses and gratification theory (EUGT) for predicting users' behavior in novel technological context.
Design/methodology/approach
The proposed model was empirically tested in VGS context due to its popularity, interactivity and relevance. Data collected from 308 VGS users and structural equation modeling (SEM) was employed to assess the hypotheses. Multi-model comparison technique was used to assess the explanatory power of EUGT.
Findings
The findings confirmed three significant types elements in determining VGS viewers' engagement, including gratifications (e.g. involvement), environmental cues (e.g. medium appeal) and user predispositions (e.g. pre-existing attitudes). The results revealed that emerging technologies provide potential opportunities for new motives and gratifications, and highlighted the significant of pre-existing attitudes as a mediator in the gratification-uses link.
Originality/value
This study is one of its kind in tackling the criticism on UGT of considering media users too rational or active. The study achieved this objective by considering environmental impacts on user behavior which is largely ignored in recent UGT studies. Also, by incorporating users pre-existing attitudes into UGT framework, this study conceptualized and empirically verified the higher explanatory power of EUGT through a novel multi-modal approach in VGS. Compared to other rival models, EUGS provides a more robust explanation of users' behavior. The findings contribute to the literature of UGT, VGS and users' engagement.
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Gunjan Malhotra and Mahesh Ramalingam
This study explores features that impact consumers' purchase intention through artificial intelligence (AI), because it is believed that through artificial intelligence…
Abstract
Purpose
This study explores features that impact consumers' purchase intention through artificial intelligence (AI), because it is believed that through artificial intelligence, consumers' intention to purchase grows significantly, especially in the retail sector, whereby retailers provide lucrative offers to motivate consumers. The study develops a theoretical framework based on media-richness theory to investigate the role of perceived anthropomorphism toward an intention to purchase products using AI.
Design/methodology/approach
The study is based on cross-sectional data through an online survey. The data have been analyzed using PLS-SEM and SPSS PROCESS macro.
Findings
The results show that consumers tend to demand anthropomorphized products to gain a better shopping experience and, therefore, demand features that attract and motivate them to purchase through artificial intelligence via mediating variables, such as perceived animacy and perceived intelligence. Moreover, trust in artificial intelligence moderates the relationship between perceived anthropomorphism and perceived animacy.
Originality/value
The study investigates and concludes with managerial and academic insights into consumer purchase intention through artificial intelligence in the retail and marketing sector.
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Tiina Kemppainen and Tiina Elina Paananen
This study examines the dualities of digital services – that is, how customers’ favorite everyday digital services can positively and negatively contribute to their well-being…
Abstract
Purpose
This study examines the dualities of digital services – that is, how customers’ favorite everyday digital services can positively and negatively contribute to their well-being. Thus, the study describes the meanings of favorite digital services as part of customers’ everyday lives and the types of well-being to which such services can contribute.
Design/methodology/approach
We used a qualitative research approach through semi-structured interviews conducted in 2021 to collect data from 14 young adults (22–31 years old) who actively used digital services in their daily lives.
Findings
Our findings revealed that customers’ favorite everyday digital services can contribute to their mental well-being, social well-being, and intellectual well-being. Within these three dimensions of well-being, we identified nine dualities of digital services that describe their positive and negative contributions: (1) digital escapism versus digital disruption, (2) digital relaxation versus digital stress, (3) digital empowerment versus digital subjugation, (4) digital augmentation versus digital emptiness, (5) digital socialization versus digital isolation, (6) digital togetherness versus digital exclusion, (7) digital self-expression versus digital pressure, (8) digital learning versus digital dependence, and (9) digital inspiration versus digital stagnation.
Practical implications
These findings suggest that everyday digital services have the potential to contribute to customer well-being in various aspects – both positively and negatively – accentuating the need for service providers to decipher the impacts of their offerings on well-being. Indeed, understanding the relationship between digital services and customer well-being can help companies tailor their services to customers’ needs. Companies that prioritize customer well-being not only benefit their customers but also create sustainable growth opportunities in the long run. Further, companies can use the derived information in service design to develop marketing strategies that emphasize the positive impacts of their digital services on customer well-being.
Originality/value
Although prior transformative service studies have investigated the well-being of multiple stakeholders, such studies have focused on services related to the physical and healthcare domains. Consequently, the role of everyday digital services as contributors to customer well-being is an under-researched topic. In addition, the concept of well-being and its various dimensions has received limited attention in previous service research. By investigating everyday digital services and their multidimensional contribution to customer well-being, this study broadens the perspective on well-being within TSR and aids in refining a more precise conceptualization.
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Demet Genceli, Gökçe Yüksek and Selda Uca
This study aims to reveal the travel insurance behavior of digital nomads systematically. For this purpose, the habits and preferences of digital nomads for travel and health…
Abstract
Purpose
This study aims to reveal the travel insurance behavior of digital nomads systematically. For this purpose, the habits and preferences of digital nomads for travel and health insurance were investigated based on the problems they experience during their travels.
Design/methodology/approach
Within the scope of multimethod qualitative research, the insurance behaviors of digital nomads were investigated in depth by using both interview and content analysis techniques for social media comments. In the first stage of the study, the interview technique was used to describe the main factors underlying the insurance behaviors of digital nomads. In the second stage, the comments of digital nomads on social media platforms were evaluated by content analysis and themes regarding the insurance behaviors of digital nomads were reached.
Findings
The inadequacies of the current global system and national order determine the travel insurance behavior of digital nomads, who are generally opposed to the existing order and tend to escape from authority and routine. It was found that digital nomads care about the speed at which insurance companies meet their demands, the coverage of insurance policies (medical and travel-related components of insurance) and the cost of insurance behavior.
Research limitations/implications
This study aims to provide a new perspective to the literature by conducting multimethod qualitative research within the scope of the risks experienced by digital nomads and their travel insurance behavior. The study shows that digital nomads cannot escape from national regulations. They have to take out insurance in countries with low cost of living due to problems with the health system and security, and in some countries, it is due to country regulations. In practice, the study provides conclusions and recommendations for current and potential digital nomads, insurance companies and governments regarding the insurance behavior of digital nomads. In particular, the study concludes with recommendations for insurance companies in terms of insurance product development and the use of social policy tools for governments.
Originality/value
This study offers a perspective on the key factors underlying the travel insurance behavior of digital nomads.
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The primary objective of the current study is to unveil this relatively new phenomenon in the context of travel and tourism. In line with this purpose, the study provides a…
Abstract
Purpose
The primary objective of the current study is to unveil this relatively new phenomenon in the context of travel and tourism. In line with this purpose, the study provides a comprehensive overview of the concept of digital nomadism through a tourism perspective, discusses the relationship between digital nomadism, travel and tourism, examines the opportunities and threats of digital nomadism, and finally uncovers its transformative impact.
Design/methodology/approach
This conceptual study examined secondary data, i.e. existing literature. In this data, the focus has been on the tourism aspect of the digital nomad phenomenon.
Findings
The results suggest that digital nomadism introduces a novel perspective on the nature of travel and tourism mobility, along with a distinct tourist typology characterized by unique traits. Moreover, the results indicate that, while digital nomadism contributes to the local economy and cultural change on the one hand, it poses challenges in terms of regulations and taxation on the other. In this context, one can conclude that legislators should establish regulations for the employment of digital nomads, while managers should engage in activities that attract potential digital nomads on an international scale.
Originality/value
The study comprehensively reviews relevant literature in various ways, conducts a conceptualization of digital nomad tourists and makes a noteworthy theoretical contribution within the context of tourism. It addresses the gaps in the existing literature, particularly in specific contexts such as the legal status of digital nomads, taxation, prevention of gentrification, cultural exchanges, identity transformation and the impact on travel and tourism.
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