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This study aims to investigate the relationship between strategy intent (product-service innovation intention) and outcome (product-service innovation outcome), and the role that external sources of innovation play in influencing this relationship.

Using data obtained from the community innovation survey, we apply a logit regression to a sample of 1,419 Portuguese firms. By examining the moderating effect of open innovation breadth, we assess how the relationship between differentiation intent and outcome is contingent upon the involvement of external stakeholders.

Our findings reveal that the relationship between differentiation intent and outcome is contingent upon the moderating effect of open innovation breadth. Our analysis suggests that the negative influence of different sources of innovation can be addressed by adopting a paradox lens.

This research provides valuable insights for managers. By simultaneously pursuing a differentiation strategy and engaging in collaboration with external sources, firms may compromise their ability to effectively differentiate their offer. Managers should consider the potential tensions arising from internal and external stakeholder relationships to optimize their innovation strategies.

This study contributes to the existing literature by shedding light on the role of external innovation sources in influencing the relationship between differentiation intent and outcome and the importance that information systems may have in this relationship. By exploring the moderating effect of open innovation breadth, we provide a nuanced understanding of how firms can navigate organizational tensions and leverage innovation for competitive advantage.

The decisive antidualism in Bourdieu’s thought permits searching for the complementary traits of his theory of symbolic social system and symbolic interactionism, rather than opposition. The theory of the symbolic social system, which is characterized by the double structure of meanings in the order of social relations and its symbolic representation in the narrower sense, has many convergent points of view with the symbolic interactionists’ perspective, starting with the category of habitus. Conceptual frameworks of structuralist constructivism and symbolic interactionism have one major difference – in Bourdieu’s theory the individual self is not inscribed. There are, however, strong common premises in terms of epistemology, theory of meaning and social ontology. Both epistemologies are antidualistic and relativistic (antiessentialism). Both approaches are based on a common theory of the social origin of meaning (anticognitivism). Both social ontologies are constructivist (social construction of reality). However, Bourdieu’s concept of symbolic struggle for control over the commonsense world-view introduces a new, political dimension to interpretive sociology.

The aim of this paper is to study the critical role of trust in electronic commerce extensively in the context of establishing initial trust between trading partners. Ongoing trust between partners can quickly be eroded through security or other trust violations. This paper examines whether customers are willing to transact with an eCommerce vendor in light of security and trust violations.

The paper draws upon research in professional trust relationships and adapts it to the e-commerce context to create a process view of trust violation and repair. Using a design science framework, this paper employs agent-based modeling as the simulation technique to study the implications of security and trust violations on the willingness of customers to continue transacting with the vendor. The simulations are conducted for a variety of trust violations and reconciliation actions.

While some of the results are predictable, the key finding for managers is that moderate reconciliation tactics are effective for all cases but the most severe trust violations, where trust is irrevocably broken. This has clear financial implications, particularly in cases where vendors may operate with small margins in competitive markets.

Given the increasing push toward mobile and Internet-based commerce, and the large range of possible trust violations and security incidents in online purchases, coupled with increasing competition among vendors, it becomes imperative for vendors to provide effective tactics to repair customer trust violations when they arise.

This paper aims to take a disaggregated approach to investigate the relationships between single entrepreneurial orientation (EO) dimensions and firm performance in the wine industry, with the generally established positive relationship between aggregated EO dimensions and firm performance.

Literature review, field studies, pilot tests, survey and structural equation modelling were used to build hypotheses and to test these hypotheses.

Proactiveness was identified to be the predominant EO dimension that contributed most to winery market performance. Entrepreneurial opportunity perception, however, was found to positively mediate the risk taking–winery market performance relationship, while negatively mediating the competitive aggressiveness–winery market performance relationship. The authors found no innovativeness and autonomy winery market performance relationships.

First, as with much survey-based research, the study relied upon self-report measures and there was only a 12.4 per cent response rate. Second, we used Australian wine industry cross-sectional data in the research. Third, this research used conceptual measures of market performance including sales growth, market share growth, profitability and customer retention. Fourth, while the present research investigated the mediating effects of entrepreneurial opportunity perception to introduce new wine styles/services into national and/or international markets, additional research could explore the same questions in the context of some specific types of entrepreneurial opportunity perceptions.

The research adds evidence to the ongoing debate about whether there are five or three EO dimensions by examining five EO dimensions and their individual relationships with firm market performance. This research meets Miller’s (2011) call for research on the disaggregation of EO components, in particular, research contexts. This research contributes to the limited empirical research on entrepreneurial opportunity perception. This research also has important practical implications for practitioners and government.

This paper takes a holistic and process-based view on agility from a Middle Management (MM) perspective. Its purpose is to identify subjective factors of agility emerging from people's interpretations and perceptions and to integrate them into the process of agile strategy-making.

To provide a theoretical foundation, literature was reviewed in the area of agile diversity and strategy-making. A qualitative study based on interviews was conducted to uncover the hidden subjective factors from the personal experiences and perceptions of the participants.

The study has revealed that individual opinions in terms of agility can originate from three sources: individual understandings, contextual drivers and personal beliefs.

The research contributes to dynamic capability theory by providing a better understanding of agile diversity at the MM level. The findings can help mid-level executives to cope with the complexities and ambiguities in managing agility by aligning the different understandings and people's perceptions. This is crucial, as missing alignment of team members can lead to poor dynamic capabilities of business entities and thus threatens overall organisational agility.

A model was developed to align the subjective factors of agility during the process of agile strategy-making at the MM level. The framework allows a flexible adaptation to the individual demands of organisational units, as well as concentrated measures for effective agile management. It contributes to organisational agility and business success by scaling the dynamic capabilities of MM.

In this study, four sourcing strategies are identified in the delivery of maintenance service in facilities management, namely in‐sourcing, out‐tasking, outsourcing for cost saving, and outsourcing for capability. Since each of these strategies has merits under specific circumstances, a framework for the selection of appropriate sourcing strategy in particular situations is presented. This framework, which takes into consideration both the scope and purpose of the sourcing decision, was developed on the basis of results of earlier research and has been validated by the findings obtained from interviews with practitioners in exemplary organizations. This paper also provides guidelines for implementing the selected sourcing option, along with discussion of the related strategic and operational issues.

Market research should have a great deal of potential for assisting managers who want to set goals and evaluate performance of marketing and customer‐related activities. However, this potential is often overlooked or disregarded in practice. Improving the management of the market research process could support the creation of better marketing metrics.

The purpose of this paper is to test an innovative model for exploring the direct and indirect relationships between principals’ cognitive complexity (CC), schools’ absorptive capacity (ACAP), a teacher’s affective commitment and a teacher’s intent to leave.

Data were collected from a survey of 1,664 teachers at 107 Arab elementary schools, randomly selected from the database of the Israeli educational system. To test the proposed model, multilevel structural equation modeling was conducted.

The analysis confirmed that schools’ ACAP and a teacher’s affective commitment are prominent mediators between principals’ CC and a teacher’s intent to leave.

Understanding the factors that contribute to a teacher’s intent to leave could help school principals and policy makers retain effective teachers in today’s schools.

This study adds to the body of research directed at identifying school principals’ characteristics, as well as work-related factors, which may decrease a teacher’s intent to leave and are amenable to leadership intervention.

The purpose of this paper is to examine the underlying strategic intent of quality performance. Specifically, the study aimed to examine the individual impact of differentiation and cost leadership as well as their interaction effect on quality performance.

This study employed a data set drawn from 102 managers of Australian manufacturing firms. Multiple regression analysis with moderating effect was used for analysing the relationship between the competitive strategies and quality performance.

The findings indicated that product quality was predicted by differentiation strategy, but not cost leadership strategy. However, the effect of differentiation on quality was moderated by cost leadership whereby the higher the cost leadership, the stronger the effect.

The small sample size which was dominated by small‐to‐medium sized firms (SMEs) was the major limitation of the study. The sample size and distribution also inhibited the comparison of the results between industry sectors.

The results contribute to a better understanding on how quality can be effectively employed as a base for realising competitive strategy. In particular, the positive interaction between differentiation and cost leadership in predicting quality performance suggests the synergy between the two as well as supporting the cumulative view of competitive strategies.

By testing the interaction effect of differentiation and cost leadership in predicting quality performance, this study advances the previous works on the area which looked at the relationship between quality performance and each of the two competitive strategies separately.

The purpose of this paper, conducted within an emerging market context, was to investigate the influence of colour in packaging on the purchase intent of consumers for bottled water. Colour, whether in branding or packaging, has always been an important attribute in attracting the attention of consumers. For years, bottled water packaging has largely centred on the colours blue and white. The study looked into the effect of cold colours, warm colours and neutral colours on the purchase intent for bottled water. It also analysed the influence of the demographic variables of age group, gender, language and income group on colour preferences of the product.

An experimental design was utilised for the purposes of this study. Data were collected by means of a mall intercept survey of South African consumers within suburban supermarket stores.

The findings determined that while consumers appear somewhat indifferent between colours, there is a greater preference for neutral colours as opposed to cold and warm colours in bottled water packaging. It was also determined that income has a significant influence in colour preference for bottled water, with lower income groups preferring cold and warm colours and higher income groups preferring neutral colours.

This suggests that marketers of bottled water ought to pay close attention to these signals and optimise packaging accordingly. In particular, this study suggests that tailored coloured packaging can be used to target specific income groups in a more appropriate manner. This is particularly pertinent in an emerging market context, where income disparities are extremely prevalent. Small- and medium-sized enterprises (SMEs) and entrepreneurs can seize this opportunity to introduce niche products and stimulate innovation in a relatively stagnant marketplace.

As discovered in the course of this research, few studies have been undertaken to examine the effect of colour in packaging in the context of emerging markets and, notably, sub Saharan Africa. As such, the authors believe this is a significant contribution to the knowledge base. It is hoped that the results of this study will assist marketers, SMEs and entrepreneurs in improving understanding of how colours differentiate a product, particularly in a commodity merchandise category such as bottled water, the knowledge of which may be leveraged to tailor the positioning in the market.