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Reports a study in which a structured questionnaire was used to elicit the attitudes and knowledge of 451 women (18‐35 years), 217 dieters and 234 non‐dieters to nutritional issues. It included questions on frequency of reading labels, attitudes to and likelihood of buying products labelled with qualitative terms, and understanding of nutritional terms. Data were analysed to determine differences between dieters and non‐dieters. Dieters were significantly more likely to read labels, and gave more priority to “low in calories”. Both groups most often ranked “no additives” as most important. “Calories” and “fat” were most often associated with “fattening”, but “energy” and “joule” were less widely recognized. Dieters recognized more energy‐related terms. Significantly, more dieters knew that fat has more calories than sugar, but the majority of both groups thought saturated fatty acids had more calories than polyunsaturated fatty acids. Results indicate dieters to be slightly more knowledgeable, but that confusion remained over a number of issues.

This paper aims to examine how repeated exposure to health-related products that contain flavors (e.g. cherry-flavored cough syrup) create “flavor halos” that can bias perceptions about the healthfulness of foods that contain the same flavors (e.g. cherry-flavored cheesecake).

Six experiments, using both between- and within-subjects designs, explore the effects of flavor halos in hypothetical and actual consumption settings. They test the underlying mechanism, rule out competing explanations and identify an opportunity to correct the cognitive biases created by flavor halos.

Flavor halos can be created via repeated exposure to flavored medicinal products in the marketplace. These flavor halos bias dieters’ judgments about the healthfulness of vice foods containing such flavors. Dieters are motivated toward a directional conclusion about food healthfulness to mediate the guilt associated with consuming indulgent products. Providing dieters with corrective information mitigates these effects.

The authors examine one way flavor halos are created –via repeated exposure to flavored medicinal products. Future research should explore other ways flavor halos are created and other ways to mitigate their effects.

Considering the prevalence of obesity, organizations striving to help consumers pursue health goals (e.g. weight watchers) can use flavors to improve dietary compliance. Health-care organizations can help consumers understand and correct the cognitive biases associated with flavor halos.

By identifying flavor halos, this work adds to the literature investigating how flavors influence consumers’ judgments about healthfulness. The results suggest dieters apply flavor halos as they engage in motivated reasoning to license their indulgent desires.

The purpose of this paper is to analyze how meanings of body and identity are constructed when dieting. The paper utilizes cultural approach and focuses on the ways meanings of body and identity are constructed in social interaction.

A netnographic research design connected to qualitative diary research was applied in the study. Three web diaries including notes from a period longer than one year were analysed inductively. That is, the research questions were approached data driven.

Three themes showing the cultural meanings of dieting body were identified: “towards a better body”, “the ashamed body” and “back into control”. Moreover, two themes address the negotiating with the contradictory meanings of identity. They were labeled as “from invisible to visible” and “the humanlike scales”. The identified themes were further analysed in relation to previous findings presented by Thompson and Hirschman in their analysis of consumers' experiences of their embodied selves.

Little attention has been paid to dieting in previous cultural consumption studies even though meanings body and identity and their intertwining have been addressed. As the present findings are based on the naturally occurring data, they offer new ways to understand the meanings related to dieting. Maintaining the body project seems to be the project of becoming something (better) and therefore it asks the consumer to negotiate continuously with her body and identity. Consequently, the paper brings forth social and marketing implications that are developed on the grounds of findings.

The aim of the present study is to examine the severity of dieting and its association with obesity, body satisfaction and psychological problems in adolescent boys.

A representative sample of 800 boys in the age group of 14–19 in Qatar was approached during the period from October to December, 2004 and 593 boys gave consent to participate in this study, thus giving a response rate of 74.1 per cent. Self‐reports were obtained from 593 teenage boys using the adolescent dieting scale (ADS), and the self‐reporting questionnaire (SRQ‐20) for psychopathology.

Of the studied subjects, 33.1 per cent were overweight, 10.1 per cent were extreme dieters and 37.4 per cent were intermediate dieters. Among the dieters, 34 per cent were overweight. Dieting was more likely in subjects who practiced exercise and who were perceived by peers or themselves as overweight. The extreme dieters experienced more psychological problems than the intermediate dieters and non‐dieters. Extreme dieters reported sleeping problems (58.3 per cent), tired all the time (53.3 per cent) and felt like crying more than usual (50 per cent). Television was the main source of information on diet (61.7 per cent).

The present study findings provide a strong evidence for the association between frequent dieting and overweight, body image dissatisfaction and psychological problems.

In this chapter, the interplay between the development of the discipline, the development of the field of study, and the emergence of professional fields is examined using the example of mathematics. In connection with the formation of the modern research university, mathematics has emerged as an independent scientific discipline and as an independent field of study. In the process, mathematics attains a high degree of formalization and internal coherence. This is the basis for the penetration of mathematicians into more and more professional fields, even outside science. Real problems or real facts are reduced to aspects that are amenable to mathematical modeling by treating them as quantifiable parameters. As mathematics expands as a field of study, more and more professional sectors become applications of mathematical models. As a consequence, more mathematical fields of study are differentiating themselves, specializing in these application fields. This chapter analyzes this dynamic and its preconditions.

Representative cultural heritage sites and monuments around the world have been lost or damaged by natural disasters, human conflicts and daily erosion and deterioration. Documentation and digital preservation by using three-dimensional (3D) modeling techniques enables to ensure the knowledge and access for future generations. Efficient working methods and techniques should be proposed for this purpose.

In this paper, a methodology for the generation of 3D photorealistic models of representative historical buildings is introduced, for using data are obtained using terrestrial laser scanning systems and photogrammetry.

In this paper, an approach to reconstruct 3D photorealistic models by using laser scanning and photogrammetric data is shown. Combination of data from both sources offers an improved solution for 3D reconstruction of historical buildings, sites and places. Integration of 3D models into virtual globes and/or software applications can ensure digital preservation and knowledge for next generations.

Results obtained in a concrete building are shown. However, each building or studied area can show some other different drawbacks.

The study enables to generate 3D and four-dimensional models of most valuable buildings and contribute to the preservation and documentation of the cultural heritage.

The study enables digital documentation and preservation of cultural heritage.

A proper solution at field (in a real and complicated case) is explained, in addition to the results, which are shown.