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This research explores how to design service delivery systems to facilitate a customer experience that enables the realisation of prevention-oriented goals.

Case-based research is undertaken to inform the design of service delivery systems for prevention-oriented consumption goals. Data from multiple informants, from both the provider and customer perspective, in two in-depth case studies, provide empirical insights.

Drawing on customer and provider perspectives, a model of service design for prevention-oriented goals is presented. The model is informed through the identification of service delivery system characteristics (facility layout, staff service orientation, facility appearance and staff presence/appearance) and perceived experience quality dimensions (control, duration, privacy and reliability impressions) that contribute to the fulfilment of prevention-oriented consumption goals.

The research affirms that it is critical for organisations to comprehend the goals they want their service delivery systems to enable in the customer experience. Specific attention should be given to the design of facility layout, staff-service orientation, facility appearance, staff presence/appearance to positively impact perceived quality dimensions and to facilitate the realisation of customer prevention goals.

The main research contribution lies in the articulation of the design characteristics of the service delivery system that enables a customer experience supporting the fulfilment of prevention goals. The empirical study draws on both customer and organisational perspectives to identify prevention-oriented goals, and corresponding experience quality dimensions, to inform service delivery system design.

This study aims to explore the patterns and transformational dynamics of the executive–interpreter network in the innovation processes of small- and medium-sized enterprises in hospitality.

Grounded in social network theory and adopting a case-based approach, this study features a multi-case design focusing on three Chinese boutique hotels. Data were collected through Web page and document reviews, participant observations and semistructured interviews.

Results capture how executive–interpreter network dynamics contribute to innovation in small- and medium-sized hotels. Key factors in social networks (e.g. size, scope and strength) shift throughout innovation. This study presents a design-driven approach as a means of innovation. Findings also delineate the network development conditions under which innovation dynamically occurs in boutique hotels.

Practical implications center on how network dynamics help small- and medium-sized hotels innovate more effectively. These insights can assist hotel operators and prospective market entrants in improving their hotels’ performance and competitiveness.

This study blends social network theory with a design-driven approach to explore innovation mechanisms in small- and medium-sized hotels. It offers empirical evidence for practitioners regarding design-driven innovation. Findings enrich the body of knowledge on both design-driven innovation theory and hospitality innovation.

In the construction industry, an under researched area of study is how main contractor (MC) sub-contract design responsibilities to sub-contractor (SC). This lack of knowledge is particularly serious in the context of delivery methods such as design and construct where design responsibilities are pushed down the supply chain. In this study, it is aimed to explore which level of design responsibility MCs sub-contract to SCs, for what reasons, and what the impact of sub-contracting decisions is on projects.

A qualitative in-depth multiple case study was conducted. Six sub-contracting cases were examined in two civil engineering projects. In each project, the MCs sub-contracted pre-fabricated beams, reinforcement and railing to SCs. Data collection included document analysis and interviews. A within-case and cross-case analysis was conducted to examine emerging empirical patterns. These patterns were used to elaborate theory and develop propositions.

MCs sub-contracted design responsibilities to SCs as suggested by literature. However, despite that sub-contracting was in keeping with literature, several problems were reported in the cases where MCs involved SCs no earlier than in the construction stage. This is not to be expected according to theory.

This study adds value to the sub-contracting field as it provides new insights in relationships between the level of design responsibilities sub-contracted and the impact of that on projects. The study also revealed new factors such as building information modelling (BIM) interoperability that should get more attention in sub-contracting.

The general concept of public space in Saudi Arabia is relatively recent; it is the result of an attempt to modernize several conservative traditions and norms, as well as the ambitious vision of 2030, which reprioritized Saudi cities' public spaces by implementing a quality-of-life improvement program. This study aims to investigate the relationship between mosque location and surrounding urban context as a significant urban design issue in order to comprehend the potential for transforming such an element into a multifunctional public space destination in a dense urban fabric.

The study's objectives are divided into two areas: a spatial configuration analysis to examine the urban context and an urban analysis of the mosque site with a study area boundary of a 400-m buffer zone. Quantitative and qualitative methodologies were utilized; in addition, a user feedback survey was conducted in which several key insights were compiled, such as the importance of safety urban element factors, aesthetic elements and green areas in the built environment in making mosques places that are active public spaces.

The study’s main finding encourages governmental institutions to change their mindset from “open space around the mosque” to “the mosque as an element within public space,” which will have a significant impact on how the authors approach, improve and redevelop existing mosque locations. Several concepts were presented that should be reconsidered and redeveloped in order to align with the most recent sustainable urban design tools; the mosque to be overlooked as a community gathering place rather than just a place for religious rituals.

This study is limited to sacred mosque sites primarily found in Islamic countries; it focuses on Saudi Arabian urban and planning practices in relation to sociocultural norms. The authors believe that increasing the number of study samples or broadening the scope of the study to include other Saudi regions or other Middle Eastern countries could yield new findings and insights.

The study offers a conceptual design model based on survey results and qualitative analysis and recommending strategies that planners, designers and policymakers can use to design successful mosque places and pedestrian-oriented developments.

The conventional design method relies on a priori knowledge, which limits the rapid and efficient development of electronic packaging structures. The purpose of this study is to propose a hybrid method of data-driven inverse design, which couples adaptive surrogate model technology with optimization algorithm to to enable an efficient and accurate inverse design of electronic packaging structures.

The multisurrogate accumulative local error-based ensemble forward prediction model is proposed to predict the performance properties of the packaging structure. As the forward prediction model is adaptive, it can identify respond to sensitive regions of design space and sample more design points in those regions, getting the trade-off between accuracy and computation resources. In addition, the forward prediction model uses the average ensemble method to mitigate the accuracy degradation caused by poor individual surrogate performance. The Particle Swarm Optimization algorithm is then coupled with the forward prediction model for the inverse design of the electronic packaging structure.

Benchmark testing demonstrated the superior approximate performance of the proposed ensemble model. Two engineering cases have shown that using the proposed method for inverse design has significant computational savings while ensuring design accuracy. In addition, the proposed method is capable of outputting multiple structure parameters according to the expected performance and can design the packaging structure based on its extreme performance.

Because of its data-driven nature, the inverse design method proposed also has potential applications in other scientific fields related to optimization and inverse design.

This paper aims to present the design of a particular non-reactive test rig for combustion swirlers and first stage turbine nozzles. The test rig is required for important experimental activities aimed at the optimization of a specific class of gas turbines.

A multi-disciplinary team performed the design process by following a tailored design approach, which has been developed for the specific case. The design outcomes allowed to build a fully functional test rig to be introduced in a test cell and then to perform preliminary experiments about the fluid dynamic behaviour of the turbine elements.

The followed design approach allowed to efficiently perform the task, by supporting the information exchange among the different subjects involved in both the conceptual and the embodiment design of the test rig. Additionally, the performed experiments allowed to achieve a final configuration that makes the test rig a valuable test case for combustor-turbine interaction studies.

The study described in this paper is focused on the design of a specific test rig, used for first validation tests. However, the achieved results (both in terms of design and test) constitutes the underpinning of the in-depth investigations to be performed in the next steps of the experimental campaign.

To the best of the authors’ knowledge, the present paper is the first one that comprehensively describes the design activity of an experimental test rig for turbine application, also providing indications about the specific methodological procedure used to manage the process.

Designing digital artifacts is not a linear, straightforward process. This is particularly true when applying a user-centered design approach, or co-design, with users who are unable to participate in the design process. Although the reduced participation of a particular user group may harm the end result, the literature on solving this issue is sparse. In this article, proxy design is outlined as a method for involving a user group as proxy users to speak on behalf of a group that is difficult to reach. The article investigates the following research question: How can roleplaying be embedded in co-design to engage users as proxies on behalf of those who are unable to represent themselves?

The article presents a design ethnography spanning three years at a cancer rehabilitation clinic, where digital artifacts were designed to be used collaboratively by nurses and patients. The empirical data were analyzed using content analysis and consisted of 20 observation days at the clinic, six proxy design workshops, 21 telephone consultations between patients and nurses, and log data from the digital artifact.

The article shows that simulated consultations, with nurses roleplaying as proxies for patients ignited and initiated the design process and enabled an efficient in-depth understanding of patients. Moreover, the article reveals how proxy design as a method further expanded the design. The study findings illustrate: (1) proxy design as a method for initiating design, (2) proxy design as an embedded element in co-design and (3) six design guidelines that should be considered when engaging in proxy design.

The main contribution is the conceptualization of proxy design as a method that can ignite and initiate the co-design process when important users are unreachable, vulnerable or unable to represent themselves in the co-design process. More specifically, based on the empirical findings from a design ethnography that involved nurses as proxy users speaking on behalf of patients, the article shows that roleplaying in proxy design is a fitting way of initiating the design process, outlining proxy design as an embedded element of co-design.

This paper aims to present a multi-fidelity surrogate-based optimization (MFSBO) method for computationally accurate and efficient design of microfluidic concentration gradient generators (µCGGs).

Cokriging-based multi-fidelity surrogate model (MFSM) is constructed to combine data with varying fidelities and computational costs to accelerate the optimization process and improve design accuracy. An adaptive sampling approach based on parallel infill of multiple low-fidelity (LF) samples without notably adding computation burden is developed. The proposed optimization framework is compared with a surrogate-based optimization (SBO) method that relies on data from a single source, and a conventional multi-fidelity adaptive sampling and optimization method in terms of the convergence rate and design accuracy.

The results demonstrate that proposed MFSBO method allows faster convergence and better designs than SBO for all case studies with 49% more reduction in the objective function value on average. It is also found that parallel infill (MFSBO-4) with four LF samples, enables more robust, efficient and accurate designs than conventional multi-fidelity infill (MFSBO-1) that only adopts one LF sample during each iteration for more complex optimization problems.

A MFSM based on cokriging method is constructed to utilize data with varying fidelities, accuracies and computational costs for µCGG design. A parallel infill strategy based on multiple infill criteria is developed to accelerate the convergence and improve the design accuracy of optimization. The proposed methodology is proved to be a feasible method for µCGG design and its computational efficiency is verified.

The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation and implementation of conventional businesses and those of craft-based microenterprises with a specific focus on the context of emerging markets, particularly India.

This paper follows a qualitative interpretivist paradigm using a multiple-case methodology approach. It tracks craft-based microenterprises that make furniture or home décor products in India. The study participants were the founders, principal designers, studio managers or craftspersons.

This study’s findings reveal that craft-based microenterprises implement an EMS that adopts a hybrid form of market orientation strategy. In this approach, the product or creative concept is at the centre of the decision-making, and the customer needs are factored in at a later stage for customisation. These microenterprises prioritise product positioning over segmentation and targeting strategies.

This study tries to understand marketing strategy decision-making processes among craft-based microenterprises in India. Given that study participants came from only two-product-based craft businesses, this limits the generalisability of the findings to similar or related contexts. This study provides a framework and methodology for replication in other contexts and industries to formulate a nuanced understanding of micro, context-specific, craft-based businesses.

This study uses qualitative analysis to understand EMS in craft-based businesses in India. This study contributes to this fledgling stream of literature at the interface of marketing and entrepreneurship to understand entrepreneurial marketing. This study analyses the marketing strategy of craft-based businesses using the framework of Morgan et al. (2019).

Comfortable outdoor workspaces are important for employees in business parks and urban areas. Prioritizing a pleasant thermal environment is essential for employee productivity, as well as the improvement of outdoor spaces between office buildings to enhance social activities and quality of outdoor workplaces in a hot arid climate has been subjected to very little studies Thus, this study focuses on business parks (BPs) landscape elements. The objective of this study is to enhance the user's thermal comfort in the work environment, especially in the outdoors attached to the administrative and office buildings such as the BPs.

This research follows Four-phases methodology. Phase 1 is the investigation of the literature review including the Concept and consideration of BP urban planning, Achieving outdoor thermal comfort (OTC) and shading elements analysis. Phase 2 is the case study initial analysis targeting for prioritizing zones for shading involves three main methods: social assessment, geometrical assessment and environmental assessment. Phase 3 entails selecting shading elements that are suitable for the zones requiring shading parametrize the selected shading elements. Phase 4 focuses on the optimization of OTC through shading arrangements for the prioritized zones.

Shading design is a multidimensional process that requires consideration of various factors, including social aspects, environmental impact and structural integrity. Shading elements in urban areas play a crucial role in mitigating heat stress by effectively shielding surfaces from solar radiation. The integration of parametric design and computational optimization techniques enhances the shading design process by generating a wide range of alternative solutions.

While conducting this research, it is important to acknowledge certain limitations that may affect the generalizability and scope of the findings. One significant limitation lies in the use of the shade audit method as a tool to prioritize zones for shading. Although the shade audit approach offers practical benefits for designers compared to using questionnaires, it may have its own inherent biases or may not capture the full complexity of human preferences and needs.

Few studies have focused on optimizing the type and location of devices that shade outdoor spaces. As a result, there is no consensus on the workflow that should regulate the design of outdoor shading installations in terms of microclimate and human thermal comfort, therefore testing parametric shading scenarios for open spaces between office buildings to increase the benefit of the outer environment is very important. The study synthesizes OTC strategies by filling the research gap through the implementation of a proper workflow that utilizes parametric thermal comfort.