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The physical filmmaking landscape has been transformed by the emergence of digital platforms that foster interaction and dialogue. The accessibility and affordability of mobile production tools have empowered anyone with a mobile phone to become a media content creator. Accordingly, this paper aims to present a multi-method approach for creating phygital projects that involve people as active participants rather than mere subjects who collaborate with the researchers to tell their stories.

Research participants can embrace diverse roles, serving as co-researchers, content creators, curators and collaborators. The authors use various engagement strategies with the research participants, who are often marginalized or underrepresented, to encourage their participation and give them agency and creative control. Thus, we also use a participatory action research approach to help advocate for the participants’ facial equality concerns.

Collaborative videography embraces the mosaic of voices expressing intricate social issues. In this project, research participants with “facial differences” explain their experiences in facing society.

By experimenting with participatory frameworks and combining physical interactions (such as in-person meetings) with digital platforms like Zoom and social media, the authors suggest a multi-method approach that honors the authentic stories of the research participants, effectively engages the audience and explains how phygital research methodologies can be used in interpretive consumer research, particularly in co-creating films that capture strong visuals.

Our prior work has identified a trade-off that new entrants face in obtaining favorable market reception, whereby initial entrants suffer from a deficit of legitimacy whereas later entrants suffer from a deficit of authenticity. This research has also proposed that a single mechanism is responsible for this trade-off: the tendency for customers and other stakeholders to assess the entrant's claim to originality based on the visible work that it has done to legitimate the new product or organizational form. This chapter extends and deepens our understanding of such “legitimation work” by showing how it can illuminate cases that seem in the first instance to defy this trade-off. In particular, we focus on two “off-diagonal” cases: (a) when, as in the case of “patent trolls” and fraudulent innovators, early entrants are viewed as inauthentic despite having a credible claim to originality; (b) when late entrants, as in the case of Dell Computers, mechanical watches and baseball ballparks, are viewed as authentic despite obviously not being the originators. We clarify how each off-diagonal case represents an ‘exception that proves the rule’ whereby audiences attribute authenticity on the basis of legitimation work rather than on the order of entry per se. The last case also leads to an opportunity to clarify why “cultural appropriation” can sometimes project authenticity and sometimes inauthenticity, why audiences bother to make inferences about a producer's authenticity on the basis of visible legitimation work, and why legitimacy is a universal goal of early movers whereas authenticity varies in its importance.

Social media influencers increasingly determine what is fashionable. By creating and sharing visual contents, predominantly on Instagram, they shape what social media users see and aspire to. Their contents reflect Instagram esthetics and their own personal brands. This chapter argues that their visuals also represent emerging visual practices and styles that are typical of influencers and transcend fashion and tourism contexts. Using a netnographic approach, this chapter examines Instagram posts of 20 tourism and fashion mega-influencers. It finds common practices but also identifies differential ways in which fashion and tourism visuals are constructed. This chapter highlights how the subjects have intertwined, especially when it comes to influencers.

Shortly before the Second World War, a woman who had never accepted her orphan status, Gabrielle Bonheur Chanel, nicknamed ‘Little Coco’ by her father and known as ‘Coco’ to her relatives, became the first women in history to build a world-class industrial empire. By 1935, Coco, a fashion designer and industry captain, was employing more than 4,000 workers and had sold more than 28,000 dresses, tailored jackets and women's suits. Born into a poor family and raised in an orphanage, she enjoyed an intense social life in Paris in the 1920s, rubbing shoulders with artists, creators and the rising stars of her time.

Thanks to her entrepreneurial skills, she was able to innovate in her methods and in her trendsetting approach to fashion design and promotion. Coco Chanel was committed and creative, had the soul of an entrepreneur and went on to become a world leader in a brand new sector combining fashion, accessories and perfumes that she would help shape. By the end of her life, she had redefined French elegance and revolutionized the way people dressed.

This study aims to investigate whether consumers and small businesses can transition from disposable to reusable coffee cups, using a community social marketing intervention, led by a Social Purpose Organisation.

An emergent case study approach using multiple sources of data developed an in-depth, multifaceted, real-world context evaluation of the intervention. The methodology draws on citizen science “messy” data collection involving multiple, fragmented sources.

Moving from single-use cups to reusables requires collective commitment by retailers, consumers and policymakers, despite the many incentives and penalties applied to incentivise behaviour change. Difficult post-COVID economics, austerity and infrastructure gaps are undermining both reusable acceptance and interim solutions to our dependence upon disposables.

Although the non-traditional methodology rendered gaps and omissions in the data, the citizen science was democratising and inclusive for the community.

Our practical contribution evaluates a whole community intervention setting to encourage reusable cups, integrating multiple stakeholders, in a non-controllable, non-experimental environment in contrast to previous research. This paper demonstrates how small community grants can foster impactful collaborative partnerships between an SPO and researchers, facilitate knowledge-exchange beyond the initial remit and provide a catalyst for possible future impact and outcomes.

To assess the impact at both the outcome and the process level of the intervention, we use Pawson and Tilley’s realist evaluation theory – the Context Mechanism Outcome framework. The methodological contribution demonstrates the process of citizen science “messy” data collection, likely to feature more frequently in future social science research addressing climate change and sustainability challenges.

Connecting autonomous drones to ground operations and services is a prerequisite for the adoption of scalable and sustainable drone services in the built environment. Despite the rapid advance in the field of autonomous drones, the development of ground infrastructure has received less attention. Contemporary airport design offers potential solutions for the infrastructure serving autonomous drone services. To that end, this paper aims to construct a framework for connecting air and ground operations for autonomous drone services. Furthermore, the paper defines the minimum facilities needed to support unmanned aerial vehicles for autonomous logistics and the collection of aerial data.

The paper reviews the state-of-the-art in airport design literature as the basis for analysing the guidelines of manned aviation applicable to the development of ground infrastructure for autonomous drone services. Socio-technical system analysis was used for identifying the service needs of drones.

The key findings are functional modularity based on the principles of airport design applies to micro-airports and modular service functions can be connected efficiently with an autonomous ground handling system in a sustainable manner addressing the concerns on maintenance, reliability and lifecycle.

As the study was limited to the airport design literature findings, the evolution of solutions may provide features supporting deviating approaches. The role of autonomy and cloud-based service processes are quintessentially different from the conventional airport design and are likely to impact real-life solutions as the area of future research.

The findings of this study provided a framework for establishing the connection between the airside and the landside for the operations of autonomous aerial services. The lack of such framework and ground infrastructure has hindered the large-scale adoption and easy-to-use solutions for sustainable logistics and aerial data collection for decision-making in the built environment.

The evolution of future autonomous aerial services should be accessible to all users, “democratising” the use of drones. The data collected by drones should comply with the privacy-preserving use of the data. The proposed ground infrastructure can contribute to offloading, storing and handling aerial data to support drone services’ acceptability.

To the best of the authors’ knowledge, the paper describes the first design framework for creating a design concept for a modular and autonomous micro-airport system for unmanned aviation based on the applied functions of full-size conventional airports.

Breast cancer is the most diagnosed type of cancer in the world, and mastectomies to remove tumors are still common. An external breast prosthesis (EBP) can be used to minimize the asymmetry, due to the ablation. Some governments do not cover costs of that assistive technology, and women end up using socks and fabric pockets filled with seeds, to simulate the volume lost in the surgery. This study aims to offer to those women a decent solution, ergonomic, but still affordable.

The authors interviewed 20 mastectomized Brazilian women, listened to their relate and 3D scanned them, to give rise to personalized external lightweight breast prostheses. The authors used free software for computer-aided design and computer-aided manufacturing, and low-cost 3D printers. From the strategy of bespoke products, this study generalized the method, to conceive mass customized prostheses, in a compromise solution that reduces personalization, conserving the best features of design.

This study achieved a method to manufacture ergonomic, bespoke external breast prostheses, using low-cost technology. Previous literature made them using expensive scanners, software and printers.

The authors validated this method during pandemic, which restricted the number of patients the authors could have access to. This impacted authors’ possibility to work on matching the color of the final product and real skin. The authors understood, though, that precision of color, in the final product, is challenging, because of the peculiar aspects of human skin.

Using the method the authors proposed, personalized external breast prostheses can be manufactured using low-cost resources, democratizing better quality of life for more breast cancer survivors.

This paper aims to tentatively explore the benefits of placing art’s knowledge-building tradition, with its capacity to disrupt and reframe, at the centre of how we look at alternative organizing and alternative economic spaces, positioning lived experience, its uncertainties intact, at the heart of researching and practicing social enterprise (SE).

The paper explores indeterminacy through two case-study narratives, one of an academic arts-based research project and the other of a unique organization it encountered.

The paper describes the way juxtaposition, encounter and drift value indeterminacy as central to generative processes, challenging the control central to management and its research.

The paper proposes that adopting an arts-based approach that challenges control can create a research instrument sensitive to similar tendencies in case studies, thus highlighting what is different and alternative about them. This responds to concerns about the diminishing centrality of SE’s democratizing ethic expressed in its scholarship, about creativity in its research and about its socially transformative potential.

The practice, by SEs of an approach welcoming chance, encounter, meandering paths and place-making with porous boundaries, proliferates transformative possibilities and is linked to democratization and participation.

Though dangerously challenging to accepted notions of academic rigour, this paper proposes an unusual thought experiment tied in with lived experiences, in themselves experimental in practice.

Teachers are an adaptive group of professionals and in this chapter, we explore the ways that teachers can develop themselves as leaders, even in the absence of strong support or leadership. We explore the manner that these skill sets and strengths can be cultivated, providing lived examples of how the authors have developed themselves. The ways that teachers can follow in the footsteps of the authors is outlined in clearly defined steps. By drawing on previous literature, we provide seven strong claims of developing middle leadership knowledge and skill sets beyond your school. Much of this development and community development work that develops and sharpens leadership skills can be explored through online fora and social media tools. These tools allow skill development, professional learning, and exposure to a broad range of education stakeholders and groups; for future pathways in school leadership roles and leading beyond school gate.

Plus-size women represent a large consumer segment that has grown in popularity with the fashion industry, retailers and advertisers. Despite advancements in clothing availability for plus-sized women, the shopping experience for these women (compared with that of straight-size women) often still falls short. The current experience leaves plus-sized women feel like a second-class, minority group despite the fact that the majority of women in USA are considered plus-size. The purpose of this study was to assess how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections in their site navigation.

This study assessed the websites of N = 68 popular plus- and straight-sized US-based, value- and mid-market retailers to evaluate the placement of, and options available in, their plus-sized clothing sections.

Findings revealed that the majority of retailers completely separated out the plus-sized section from the straight-sized section and that the language used to describe plus-size clothing was body-focused (versus clothing-focused for straight-size clothing sections). Theoretical and practical implications for marketers, advertisers and retailers are discussed.

This is the first study to assess the separation of plus- and straight-sized clothing sections in online retail spaces. As brands begin to consider combining plus- and straight-sized clothing sections (see Old Navy), it is important to assess how wide-spread the separation of sections currently is in online retail environments.