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This study aims to analyze the impact of fractional derivatives on heat transfer and entropy generation during transient free convection inside various complex porous enclosures, such as triangle, L-shape and square-containing wavy surfaces. These porous enclosures are saturated with Cu-water nanofluid and subjected to the influence of a uniform magnetic field.

In the present study, Darcy’s model is used for the momentum transport equation in the porous matrix. Additionally, the Caputo time fractional derivative is introduced in the energy equation to assess the heat transfer phenomenon. Furthermore, the total entropy generation has been computed by combining the entropy generation due to fluid friction (S_ff), heat transfer (S_ht) and magnetic field (S_mf). The complete mathematical model is further simulated using the penalty finite element method, and the Caputo time derivative term is approximated using the L1 scheme. The study is conducted for various ranges of the Rayleigh number (102≤Ra≤104), Hartmann number (0≤Ha≤20) and fractional order parameter (0<α<1) with respect to time.

It has been observed that the fractional order parameter α governs the characteristics of entropy generation and heat transfer within the selected range of parameters. The Bejan number associated with heat transfer (Be_ht), fluid friction (Be_ff) and magnetic field (Be_mf) further demonstrate the dominance of flow irreversibilities. It becomes evident that the initial evolution state of streamlines, isotherms and local entropy varies according to the choice of α. Additionally, increasing Ra values from 10² to 10⁴ shows that the heat transfer rate increases by 123.8% for a square wavy enclosure, 7.4% for a triangle enclosure and 69.6% for an L-shape enclosure. Moreover, an increase in the value of Ha leads to a reduction in heat transfer rates and entropy generation. In this case, Bemf→1 shows the dominance of the magnetic field irreversibility in the total entropy generation.

Recently, fractional-order models have been widely used to express numerous physical phenomena, such as anomalous diffusion and dispersion in complex viscoelastic porous media. These models offer a more accurate representation of physical reality that classical models fail to capture; this is why they find a broad range of applications in science and engineering.

The fractional derivative model is used to illustrate the flow pattern, heat transfer and entropy-generating characteristics under the influence of a magnetic field. Furthermore, to the best of the author’s knowledge, a fractional-derivative-based mathematical model for the entropy generation phenomenon in complex porous enclosures has not been previously developed or studied.

Thermo-magnetic convective flow analysis under the impact of thermal radiation for heat and entropy generation phenomena is an active research field for understanding the efficiency of thermodynamic systems in various engineering sectors. This study aims to examine the characteristics of convective heat transport and entropy generation within an inverted T-shaped porous enclosure saturated with a hybrid nanofluid under the influence of thermal radiation and magnetic field.

The mathematical model incorporates the Darcy-Forchheimer-Brinkmann model and considers thermal radiation in the energy balance equation. The complete mathematical model has been numerically simulated through the penalty finite element approach at varying values of flow parameters, such as Rayleigh number (Ra), Hartmann number (Ha), Darcy number (Da), radiation parameter (Rd) and porosity value (e). Furthermore, the graphical results for energy variation have been monitored through the energy-flux vector, whereas the entropy generation along with its individual components, namely, entropy generation due to heat transfer, fluid friction and magnetic field, are also presented. Furthermore, the results of the Bejan number for each component are also discussed in detail. Additionally, the concept of ecological coefficient of performance (ECOP) has also been included to analyse the thermal efficiency of the model.

The graphical analysis of results indicates that higher values of Ra, Da, e and Rd enhance the convective heat transport and entropy generation phenomena more rapidly. However, increasing Ha values have a detrimental effect due to the increasing impact of magnetic forces. Furthermore, the ECOP result suggests that the rising value of Da, e and Rd at smaller Ra show a maximum thermal efficiency of the mathematical model, which further declines as the Ra increases. Conversely, the thermal efficiency of the model improves with increasing Ha value, showing an opposite trend in ECOP.

Such complex porous enclosures have practical applications in engineering and science, including areas like solar power collectors, heat exchangers and electronic equipment. Furthermore, the present study of entropy generation would play a vital role in optimizing system performance, improving energy efficiency and promoting sustainable engineering practices during the natural convection process.

To the best of the authors’ knowledge, this study is the first ever attempted detailed investigation of heat transfer and entropy generation phenomena flow parameter ranges in an inverted T-shaped porous enclosure under a uniform magnetic field and thermal radiation.

The aim of the paper is to measure the service quality, satisfaction, service value and behavioral intentions of Gen Z in leading global Quick Service Restaurants (QSRs) in India by integrating QUICKSERV into an established model of consumer behavior.

A cross-sectional study design was used for the hypothesis testing. Service quality perceptions with satisfaction, service value and behavioral intentions were measured using structural equation modeling.

The outcomes suggest a direct effect of the service quality of QSRs on the satisfaction, service value and behavioral intentions of Gen Z customers. Satisfaction further influenced customers' behavioral intentions. However, customer satisfaction and behavioral intentions were not directly influenced by service value. Finally, the association between service quality and behavioral intentions was mediated by satisfaction.

Managers should encourage a pleasant attitude, good grooming and friendliness in QSR employees as Gen Z highly values these aspects. At the same time, QSRs should focus to elevate the service value of Gen Z customers by lowering their sacrifice perceptions and fostering initiatives.

Although many studies have considered millennials along with Gen Z to analyze the relationship between service quality and behavioral intentions in different service settings, few researchers have considered the impact of Gen Z consumer features in service quality research separately. The findings of the study will help both practitioners of different QSR brands and facilitators in hospitality academia to better understand the nuances and uniqueness of Gen Z consumer behavior in the QSRs.