Advanced
search

Search results

1 – 10 of 23
Content available
Book part
Publication date: 17 September 2020

Free Access

Abstract

Details

Continuing to Broaden the Marketing Concept
Type: Book
DOI:
ISBN: 978-1-78754-824-4

Content available
Book part
Publication date: 17 September 2020

Free Access

Abstract

Details

Continuing to Broaden the Marketing Concept
Type: Book
DOI:
ISBN: 978-1-78754-824-4

Content available
Book part
Publication date: 19 September 2019

Abstract

Details

Marketing in a Digital World
Type: Book
DOI:
ISBN: 978-1-78756-339-1

Content available
Book part
Publication date: 27 September 2021

Free Access

Abstract

Details

Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
DOI:
ISBN: 978-1-83867-563-9

Content available
Book part
Publication date: 13 March 2023

Free Access

Abstract

Details

Artificial Intelligence in Marketing
Type: Book
DOI:
ISBN: 978-1-80262-875-3

Content available
Book part
Publication date: 12 September 2022

Free Access

Abstract

Details

Measurement in Marketing
Type: Book
DOI:
ISBN: 978-1-80043-631-2

Content available
Article
Publication date: 1 February 2003

Mary F. Smith

918

Abstract

Details

European Journal of Marketing, vol. 37 no. 1/2
Type: Research Article
DOI:
ISSN: 0309-0566

Keywords
Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

Content available
Book part
Publication date: 1 January 2006

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1305-9

Content available
Book part
Publication date: 24 November 2010

Abstract

Details

Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-475-8

Access

Only content I have access to

Year

All dates (23)

Content type

1 – 10 of 23
Manage cookies

We’re listening — tell us what you think

Join us on our journey