Index

Continuing to Broaden the Marketing Concept

ISBN: 978-1-78754-825-1, eISBN: 978-1-78754-824-4

ISSN: 1548-6435

Publication date: 17 September 2020

This content is currently only available as a PDF

Citation

(2020), "Index", Iacobucci, D. (Ed.) Continuing to Broaden the Marketing Concept (Review of Marketing Research, Vol. 17), Emerald Publishing Limited, pp. 293-300. https://doi.org/10.1108/S1548-643520200000017043

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Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited


INDEX

Academia

challenges or tensions experienced by academics
, 163

everyday challenges in
, 163–166

Advertisements
, 158

Advertising
, 182

AEBs
, 246

Affective forecasting
, 83

Agape
, 149

Agriculture
, 97–99

Alcohol consumption control
, 90–93

Alternative transportation systems
, 247–248

American democracy
, 29–30

American political discourse

climbing out of hole
, 58–59

market structure evolution
, 56–58

“Animal cool facts” app
, 226

Anonymous and sensitive dataset
, 114

Aquaculture
, 98

2016 Arcadis Sustainable Cities Index
, 252

Art market
, 126–128

Artist Network
, 128–129

Sociomatrix for
, 129

Auction data
, 126

Availability
, 92

B2B
, 276–280

B2C
, 276–280

Bartlett’s Test of Sphericity
, 175–176

Behavior change
, 268–272

Big data
, 107

Bike-share and systems
, 248–249

Bipartisan Campaign Reform Act (BCRA)
, 63

“Black box” methods
, 115

Broadcast media
, 64

Buildings
, 246–247

Business marketing and sustainability
, 280–282

C40 Cities Climate Leadership Group
, 251

Cambridge Analytica incident
, 111

Capitalism
, 103

Car-sharing services
, 247

Carbon dioxide (CO2)
, 99

Cash flows (CF)
, 89–90

Cause and effect
, 160

Cause-to-effect link
, 141–142

Channels of Distribution and Logistics Issues Regarding Packaging
, 273–276

Chrome
, 12

Cities
, 244–245

C40 Cities Climate Leadership Group
, 251

and climate change mitigation
, 245

governance and stakeholder engagement
, 249–252

sustainability index for
, 252–255

sustainability innovations for
, 248–249

City Prosperity Index (CPI)
, 251, 255

Civility
, 58

Climate change. see also Global warming
, 36

mitigation
, 245

CNBC
, 56

CNN
, 56–57

Code transparency
, 114–115

Cognitive reflection tendency (CRT)
, 174–175

Comics
, 11–12

Commentators
, 55

Communication through comics
, 13

Compulsory treatment
, 95

COMT gene
, 152–153

Conceptualization
, 139–148

of happiness
, 144

Confirmation bias
, 57

Confirmatory factor analysis (CFA)
, 177

Consequentialism
, 164

Conservative politics
, 262

Constraint indicators
, 252

Construal level theory
, 80–81, 174

Consumer segment

related to sustainability sensitivity
, 267–268

variation regarding environmental awareness and support
, 266–267

Consumers
, 79

behaviors
, 223

beliefs about efficacy, control, and blame
, 264–266

and manager attitudes
, 273–276

Control over data
, 116

Convergent insight problems
, 196, 200–201

Convergent problem-solving
, 196, 199

tasks
, 212

Convergent thinking
, 198–202

convergent insight problems
, 200–201

convergent problem-solving
, 199

as measure of creativity
, 198

measures of
, 199

relationship with divergent thinking
, 202

Cool-fact app
, 228

Countdown program
, 54

Covenants of Mayors (CoM)
, 245

Creativity
, 194

beyond experimental paradigm
, 214–217

number of papers mentioning
, 194

Creativity measures
, 194–205

considerations and recommendations for best practices
, 203–205

convergent thinking
, 198–202

divergent thinking
, 196–198

experiments categorization
, 210

framework for best practices
, 206

framework for evaluation
, 205

framework for future of creativity research
, 217

in Marketing and Consumer Behavior
, 206–214

Cryptocurrency
, 116

Curiosity
, 223

hedonic benefits of
, 226–232

motivational benefits of
, 232–236

potential costs of
, 224–226

Curiosity induction–resolution process
, 231–232

Customer service delays
, 188

Data
, 129

Data breaches
, 111–112

Data collection
, 106

enhancing promise
, 117–118

promise and perils
, 107

reducing perils of
, 112

Data protection
, 116–117

Data-driven era
, 106

code transparency
, 114–115

control over data
, 116

dating and relationships
, 110

federated learning
, 115–116

geolocation data
, 108–109

health and genetic data
, 109–110

model transparency and interpretation
, 115

privacy by default
, 113–114

search data
, 107–108

shopping
, 107–108

social networks
, 110–111

Dating and relationships
, 110

Decentralized ledger technology (DLT)
, 116

Deep learning methods
, 115

Democracy
, 32

challenges to
, 31

Democracy project
, 50

Democratic values

challenges to
, 31–40

marketing impact
, 45–48

marketing offers
, 40–44

Deprivation states
, 227

Diet
, 100

influencing diets of young
, 102–103

Digital advertising
, 68–69

Disclaimers
, 71–72

regulations
, 61

Disclosures
, 67, 71–72

Divergent thinking
, 196–198

generation-focused divergent thinking
, 197

measures of
, 197

problem-focused divergent thinking
, 197

relationship with convergent thinking
, 202

DMAs
, 66

Dockless systems
, 248–249

DRD4 gene
, 152–153

Duncker candle problem
, 201–202

Eating insects
, 101

eBay
, 126

Effective-creativity
, 204–205, 210

Effective-novelty
, 204

Electric vehicles (EVs)
, 247–248

Emotional appeals
, 82–83

Emotional intensity
, 81

Environmental Protection Agency (EPA)
, 244

Episteme
, 173

Ethics of divinity
, 155

Eudoimonia
, 147

Examined life and distractions
, 157–160

Expected outcome utility
, 234

Expected resolution utility
, 234

Experimental paradigm, creativity beyond
, 214–217

Exploratory factor analysis
, 175–177

Expressive-based origins
, 148

Extreme happenings
, 155

Facebook
, 68–70, 110–111

False claims
, 72

Familial love or affection
, 149

Farming
, 97–99

Fascination
, 158

Fear appeals
, 83

Federal Communications Commission (FCC)
, 64

Federal disclosure
, 61

Federal Election Campaign Acts (FECA)
, 63

Federal Election Commission (FEC)
, 62–65, 69

Federal regulation
, 63–65

Federated learning
, 115–116

Feed-back loops
, 94

Feed-forward loops
, 94

Feelings of gratitude
, 155

Financial intertemporal discounting
, 185

First Amendment to US Constitution
, 33–40

Fish farming
, 98

Fixed-ratio-schedule condition
, 235–236

Food
, 100

Free-enterprise capitalists
, 159

Friendly or companionate love (philia)
, 149

GEDMatch
, 109

General Data Protection Regulation (GDPR)
, 113

Generation-focused divergent thinking
, 196, 197

Geolocation data
, 108–109

Global food security

evolving diet
, 100

farming
, 97–99

influencing diets of young
, 102–103

marketing to rescue
, 100–102

Global warming. see also Climate change
, 36, 99

Goal-directed action
, 148

Goal-directed happiness
, 140–144

Gold standard for creativity measurement in single study
, 213

Golden Age of Comics
, 12

Google
, 12, 68–69

Google Maps
, 108

Governance in cities
, 249–252

Government
, 160

Greenhouse gas (GHG)
, 244

emissions
, 247–248

Guilt
, 83–84

Happiness
, 138–139

in academia
, 163–166

bad and good things
, 153–155

conceptualization as process and an outcome
, 139–148

examined life and distractions
, 157–160

expressive-based origins
, 148

goal-directed happiness
, 140–144

and hierarchies of goals
, 144–148

love and caring
, 148–150

moral concerns and emotions
, 155–157

seven elements of art and science
, 148–162

spirituality and transcendental
, 160–162

three worlds of experience
, 160

wanting, liking, pleasure
, 152–153

work as calling
, 150–151

Health and genetic data
, 109–110

Hedonic benefits of curiosity
, 226–232

High level construals
, 80–81

High-quality customer
, 87

Honest Ads Act
, 62, 68–69, 71

Hope
, 155

Household spending
, 102–103

Humility
, 155

iMaps
, 108

Individual consumer level
, 93–94

Industry-level environmental concerns for marketers
, 282–284

Information overload
, 79

Instagram
, 110–111

Instrumental learning behavior
, 181

Interdisciplinary science
, 261–262

Internal Market Structure
, 125

Internet
, 68–69

Internet-based content
, 172

Interpreting fluency
, 203

Intertemporal discounting, PPTK and
, 184–188

Interventions
, 268–271

Job satisfaction
, 151

Journal of Consumer Research
, 206–209

Journal of Marketing Research
, 206, 207–209

Kaiser-Meyer-Olkin test
, 175–176

Knowledge. see also Preference for practical versus theoretical knowledge (PPTK)
, 172

dimensions of
, 173

practical
, 174–175

self-knowledge
, 157–158

Legal supervision
, 93

License states
, 90–91

Linkedin
, 110–111

Long-term, abstract gains
, 271–272

Long-term effects
, 93–94

Loss or risk aversion
, 79

Love
, 150

and caring
, 148–150

Low level construals
, 80–81

Machine learning
, 115

Manufacturer’s suggested retail price (MSRP)
, 181–182

Market

insights using auction data
, 126

for political advertising
, 65–66

Market response models
, 87

controlling alcohol consumption
, 90–93

controlling narcotics abuse
, 93–95

core
, 88–90

key economic and sociodemographic response elasticities
, 91

key regulation response elasticities
, 92

Market structure
, 125–126

analysis
, 124

art market
, 126–128

data
, 129

evolution
, 56–58

market insights using auction data
, 126

methodology
, 128–129

results
, 130–131

Marketers
, 3, 4, 107, 285

industry-and regulatory-level environmental concerns for
, 282–284

Marketing
, 3–4, 29–31, 106

appeals
, 268–271

databases
, 87

information
, 172

mix models. see Market response models

mix variables
, 6

offering
, 40–44

reimagine
, 45–48

to rescue
, 100–102

Marketing and Consumer Behavior
, 194–195, 206–211

using convergent problem-solving tasks
, 212

creativity measures in
, 206–214

gold standard for creativity measurement in single study
, 213

multiple methods and measures
, 213–214

using ratings of novelty and usefulness
, 212–213

recommendations for future creativity research
, 211–212

use of moderators
, 214

Marketing research on environmental sustainability
, 261–262

business marketing and sustainability
, 280–282

consumer beliefs about efficacy, control, and blame
, 264–266

consumer segment variation regarding environmental awareness and support
, 266–267

consumer segments related to sustainability sensitivity
, 267–268

elements of programs for possible effective behavior change
, 268–272

industry-and regulatory-level environmental concerns for marketers
, 282–284

method
, 263

research topics on sustainability
, 263

results
, 263–284

Mate-seeking

Materialism
, 158–159

Media Bias Chart
, 55

Median voter assumption
, 65

Medical support
, 93

Methodological isolationism
, 213

Mirror neurons
, 152

Misleading claims
, 72

Misleading content
, 67

Model transparency and interpretation
, 13s0060

Moderators
, 214

Modern Age of Comics
, 12

Monopoly states
, 90–91

Moral Concerns and Emotions
, 155–157

Motivational benefits of curiosity
, 232–236

MSNBC
, 54–57

Multiple methods and measures
, 213–214

Myopia
, 228, 230

Narcotics abuse control
, 93

NASA
, 261–262

National Conference on Citizenship
, 43

National Geographic
, 252

Nature
, 261–262

Nearly-zero energy buildings (nZEB)
, 246

Need for Cognitive Closure (NFCC)
, 175

Negative advertising
, 66–67

Neighborly love
, 149

Net-zero neighborhoods, districts, and communities
, 246

Neuropsychiatric Institute at UCLA
, 93

Nine-dot problem
, 201–202

Non-State Actor Zone for Climate Action (NAZCA)
, 245

Nongovernmental organizations (NGOs)
, 244

Novelty
, 203

effective-novelty
, 204

ratings
, 212–213

trap
, 217

Numbeo
, 252–255

Numerical fluency
, 272–273

Online art market
, 124

Outcome utility
, 225

Overindulgence
, 158

OXTR polymorphisms
, 152–153

Pandora’s box
, 225

Participatory public
, 41–42

Passions
, 143

Personal privacy in social networks
, 111

Planned Parenthood
, 38

Planning aids
, 80

Political advertising
, 61

disclaimers
, 71–72

disclosures
, 67, 71–72

effectiveness
, 66–67

false and misleading claims
, 72

federal regulation
, 63–65

implementation
, 72

market for
, 65–66

misleading content
, 67

potential remedies
, 68–70

Pollution
, 273–276

Potential voters
, 41–42

communicate, educate, motivate, and engage
, 43–44

Practical knowledge
, 174–175

Preference for practical versus theoretical knowledge (PPTK)
, 172, 174–175

conceptual background
, 173–175

and consumption of learning products and experiences
, 178–181

and intertemporal discounting
, 184–188

people systematically differ in
, 175–177

PPTK distinct from related cognition constructs
, 177

and reactions to marketing information
, 181–184

support to predicting consumer behavior
, 178–188

Prevention focus
, 81

Price-value equation
, 44

Pricing
, 6–7

Privacy

by default
, 113–114

paradox
, 111–112

Problem-focused divergent thinking
, 196, 197

Product and distribution
, 42–43

Productivity
, 98–99

Program elements for possible effective behavior change
, 268–272

Promotion focus
, 81

Quality of life (QOL)
, 251

Quasi-creativity
, 204–205, 210

Recycling
, 273–276

Regulatory-level environmental concerns for marketers
, 282–284

Remote associations test (RAT)
, 201

Resale price maintenance (RPM)
, 92, 93

Research collaborations
, 285

Resolution utility
, 225, 235

Retirement planning
, 78

construal level theory
, 80–81

crisis
, 82

emotional appeals
, 82–83

fear appeals
, 83

guilt and shame
, 83–84

reasons why people are not saving
, 79

solutions
, 79–80

Return on marketing M (ROMI)
, 90

Reusable Shopping Bags
, 272–273

Romantic love (eros)
, 149

Russian intervention
, 62, 70

S-shaped response
, 89

Science

challenges to
, 31–40

marketing offers
, 40–44

Scooter-share systems
, 248–249

Search data
, 107–108

Segment-based approach
, 92

Segway personal transporter
, 215–216

Self-conscious emotions
, 156

Self-consciousness
, 162

Self-knowledge
, 157–158

Self-regulation
, 142–144

Self-regulatory focus
, 81

Self-regulatory operations
, 143

Sentiments
, 143

Sequential art
, 12

Seven elements of art and science of happiness
, 148–162

7-point Likert scale
, 177, 182

Shame
, 83–84

Shopping
, 107–108

Short-term, economic gains
, 271–272

Social

identity
, 157–158

innovations
, 249–250

intervention effects
, 94

media
, 110–111

networks
, 110–111

security
, 3

Social marketing. see also Marketing

efforts
, 4

initiatives
, 88

issue
, 2

Social Network Analysis program (SNA program)
, 129

Sociomatrix for Artist Network
, 129

Special Issues of Journals
, 276–280

Spiritual dimension
, 139

Spirituality
, 160–162

Stakeholder engagement in cities
, 249–252

Standard practice
, 71

Subjective creativity ratings
, 203

Summum bonum
, 147

Supporting Local Markets
, 272–273

Sustainability. see also Marketing research on environmental sustainability

business marketing and
, 280–282

index for cities
, 252–255

indicators
, 252

innovations for cities
, 248–249

sustainability movement, cities become front line of
, 244–245

urban
, 252

System of equations
, 93–94

Tasks and evaluative dimensions
, 195

Techne
, 173

Torrance Test of Creative Thinking (TTCT)
, 195–198, 212

Traditional media
, 172

Transcendental
, 160–162

dimension
, 139

freedom
, 142

Trash
, 273–276

Truth

challenges to
, 31–40

marketing offers
, 40–44

Twitter
, 110–111

Typical art auction
, 124–125

“Ucinet”
, 129

Uncertainty

induction
, 227

induction–resolution process
, 227–228, 231

resolution
, 227

Unconditional love
, 149

University administrators
, 3–4

Urban planning
, 245–249

alternative transportation systems
, 247–248

buildings
, 246–247

governance and stakeholder engagement in cities
, 249–252

sustainability index for cities
, 252–255

sustainability innovations for cities
, 248–249

Urban sustainability
, 252

Urbanization
, 244–245

Usefulness
, 203

ratings
, 212–213

trap
, 217

Value assurance
, 44

Variable-ratio-schedule condition
, 235–236

Very Bad and Very Good Things Happening to Us
, 153–155

Volunteer work
, 150–151

Voter(s)
, 30, 71

fraud
, 33–40

turnout
, 42

Wanting, Liking, Pleasure
, 152–153

Waste
, 273–276

Water reuse in cities
, 249

Waze
, 108

Wealthfront
, 79–80

Work
, 159

Work as Calling
, 150–151

“Worst Person in the World, The”
, 54

Zero energy building (ZEB)
, 246