Index
Continuing to Broaden the Marketing Concept
ISBN: 978-1-78754-825-1, eISBN: 978-1-78754-824-4
ISSN: 1548-6435
Publication date: 17 September 2020
Citation
(2020), "Index", Iacobucci, D. (Ed.) Continuing to Broaden the Marketing Concept (Review of Marketing Research, Vol. 17), Emerald Publishing Limited, Bingley, pp. 293-300. https://doi.org/10.1108/S1548-643520200000017043
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited
INDEX
- Prelims
- Introduction
- Part I New (to us) Modality
- A Framework for Understanding Communication through Comics (Illustrated)
- Part II Politics
- How Marketing Can Save Democracy
- The Inevitable Downward Spiral of American Political Discourse
- Political Advertising Needs Better Regulation
- Part III The World Around Us – Now and Soon
- The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective
- Market Response Models for Social Marketing Causes
- Global Food Security: How Marketing Can Help
- Our Data-driven Future: Promise, Perils, and Prognoses
- Discovering Market Structure of Ambiguously Appraised Products from Bid History in Online Auctions
- Part IV Feeling and Thinking – New Perspectives Regarding Affect and Cognition
- Some Thoughts on Happiness, Well-being, and a Meaningful Life for Academics
- Preference for Practical versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions
- The Conceptualization and Measure of Creativity: Implications for Research in Marketing and Consumer Behavior
- Curiosity and Its Implications for Consumer Behavior
- Part V Environmental Sustainability
- Sustainability Developments in Cities of the World
- Marketing Research on Environmental Sustainability
- Index