2)
Review of Marketing Research
ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7
ISSN: 1548-6435
Publication date: 1 January 2006
Citation
Malhotra, N.K. (2006), "Review of Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. v-v. https://doi.org/10.1108/S1548-6435(2005)0000002001
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited
- Review of Marketing Research
- Ad Hoc Reviewers
- Review of Marketing Research
- Consumer Action
- Looking Through the Crystal Ball
- Consumer Use of the Internet in Search for Automobiles
- Categorization
- Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations
- The Metrics Imperative
- Multilevel, Hierarchical Linear Models and Marketing
- About the Editor and Contributors
- Index