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The purpose of this paper is to investigate and contribute to the understanding of the critical issue of “driver turnover” in the USA long-haul trucking environment which is becoming a malaise in the transportation sector not only in the USA but also worldwide. Most importantly, it accomplishes this through an exploration of the perceptions of the “drivers” themselves regarding the external customer-base in the trucking industry. This, to the best knowledge of the authors, has not yet been done and so becomes the missing angle in focus on driver turnover research.

This exploratory study employs a qualitative research methodology via in-depth interviews of a select sample of drivers in a field setting followed by content analysis of the responses. This methodology, by and large, is the most suitable for this type of exploration.

A content analysis of the perceptions of drivers reveals several important reasons (or causes) for driver turnover. This paper elaborates on those and offers customer-centric solutions to alleviate the plight of the driver and improve overall performance in the trucking sector.

Needless to say, this exploratory research should be replicated in several other locations within the USA, other settings (e.g. trucking in extreme conditions), and other countries in order to enhance the external validity of the findings and recommendations.

All implications of this research are practical as they have direct managerial significance.

The value of this research lies in the fact that, to the best knowledge of the authors, this is the first study that explores the perceptions of long-haul drivers regarding the external customer-base of the trucking industry. The findings have direct implications for management in the trucking sector.

Despite anecdotal evidence of the performance implications of just‐in‐time (JIT) implementation, little empirical research has been conducted. Examines total system JIT’s empirical relationships with a variety of performance outcomes. Total system JIT encompasses JIT purchasing, JIT production, and JIT selling. In a mail survey of 200 logistics executives, total system JIT was found to be: inversely related to weeks of inventory (inclusive of inbound, in‐process, and outbound); inversely related to the number of layers in various functional areas (e.g. marketing); and positively related to three different indicators of financial performance (ROI, profits, and ROS). Results, managerial implications, and further research are discussed.