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This study aims to investigate how different menu types trigger diners’ behavioral intentions in restaurants’ innovation diffusion from paper to digital menus.

Four menu types, namely, paper menus with text only, paper menus with text and images, digital menus that show text and images or text and video with self-service technological functionality, are designed to empirically examine a mental process through which perceived information quality, perceived food quality and perceived service quality influence diners’ behavioral intentions.

Based on the online survey data from 502 diners, results show that the menu design influences customers’ perceptions. The video-based digital menu is the most effective to generate diners’ behavioral intentions, followed by a paper menu with text and images.

This study contributes to the innovation diffusion theory and stimulus-organism-responses theory to encourage the joint use of auditory and visual channels for digital menu design in restaurants.

The authors confirm the digital transformation in menu design in restaurants. Restaurant diners are also prepared and comfortable with digital menus, especially in the postpandemic world.

本研究目的在于调查在餐厅从纸质菜单到数字菜单的创新扩散过程中, 不同菜单类型如何影响餐厅客人的行为意向。

通过设计并使用四种菜单类型, 分别为只有文本的纸质菜单、具有文本和图片的纸质菜单、显示文本和图片或文本和视频的数字菜单以及具有自助技术功能的数字菜单, 本研究以实证方法考察了感知信息质量、感知食品质量和感知服务质量如何影响餐厅客人的行为意向的心理过程。

根据对502名餐厅客人的在线调查数据显示, 菜单设计影响了客人的感知。基于视频的数字菜单是影响餐厅客人行为意向最有效的菜单类型, 其次是文本和图片的纸质菜单。

本研究表明应鼓励在餐厅数字菜单设计中同时使用听觉和视觉元素。因此, 为研究促进了创新扩散理论和刺激-有机体-反应理论的发展。

我们证实了数字菜单在餐厅菜单设计中的转型。餐厅客人, 尤其是在在后疫情时代, 已经准备好并愿意接受使用数字菜单。

Replacing space is a challenge in maintaining public open space after land consolidation. Mojosongo subdistrict, Indonesia, also experienced replacing space due to social, economic and physical changes after more 20 years of consolidation. This study aims to analyze the replacing space of public open spaces after land consolidation in the Mojosongo Berseri I Housing.

This research uses a qualitative method through a case study approach. Secondary data from document reviews land consolidation. Primary data were collected through observation and in-depth interviews using snowball sampling techniques with 35 informants. The analysis techniques used are qualitative descriptive, spatial analysis and pattern matching analysis through comparing empirical case studies with relevant literature.

Public open spaces have changed function and form. The “replacing space” carried out by the community involves converting public open spaces into built-up areas used for residential purposes and commercial activities. Driving factors for “replacing space” include increase in family members, economic pressures, inflexible building concepts, lack of meaning of space, no supervision/sanctions and not optimal space.

The meaning of replacing space does not only change “space” to “place,” but can also cause changes in the form and function of a place carried out by communities. Thus, space allocation is needed according to community needs, preferences and activities to create a sense of place that is supported by regulations and supervision.

The purpose of this paper is to examine the nexus of social support (SS), work–life balance (WLB) and satisfaction with life (SWL) in hybrid work (HW) scenario in learning organizations.

The data were collected via questionnaire method from 531 employees working in learning organizations (IT/ITES sector) in India. The hypotheses were tested using hierarchical regression.

The findings of the study showed that HW was positively related to SS dimensions, WLB and SWL. Further, the study established the mediating role of SS between HW and WLB as well as WLB as a mediator between HW-SWL relationships.

This study has certain limitations owing to the cross-sectional nature of the data and the specific sector under study. The findings have significant implications for policy making to determine the conditions under which both employees and organizations can benefit from HW. Further, the study has implications for uncertain and volatile environments as had been created by COVID-19 pandemic, where HW arrangements may not be a choice but become necessity.

This study contributes to the conservation of resources theory. It identifies the importance of true autonomy and flexibility for employees.

Cyber violence is a global emerging issue which is growing with technology or online spaces, having a great influence on individual’s development. The purpose of this study is to identify the dominant factors of cyber violence and its influence on the cognitive development of female undergraduate students.

In this quantitative study, a questionnaire is used as a data collection tool. Moreover, this research is conducted on female undergraduate students (n = 300). Whereas, the purposive sampling technique is used and Statistical Package for Social Science (SPSS 27.0) software is used to analyze the data.

The findings of this study show that cyber bullying is the dominant factor of cyber violence, whereas cyber doxxing has high influence on cognitive development of female undergraduate students. In addition, the value of correlational coefficient is 0.683, which indicates a strong positive correlation. Therefore, it supports that the null hypothesis is rejected and alternative hypothesis is accepted.

The findings of this study are of great importance for policymakers to update the regulations for cyber violence and provide the protection laws for victims whereas it is helpful for the investigation agencies and cybercrime units to be more active and needs to take immediate actions on reported incidents to minimize its further spread and support victims of it. Also, it helps society to understand the influence of it on cognitive health, which helps them to create a safer environment. Similarly, parents and teachers need to make a safe and comfortable environment around children and keep an eye on them. Further, it is beneficial for companies or online platforms to keep their sites or apps more secure for the users. Moreover, future research studies could expand the topic by involving different genders and age group peoples by using different methodologies to explore in depth.

This study is unique as there are limited studies, which identify the factor of cyber violence and its influence on cognitive development. Also, fewer studies can be seen in the context of Pakistan.

The higher education sector plays an important role in a nation’s implementation of pro-environmental regulations. Environmental initiatives should be the focal point of a university's mission, and they are expected to be present in everyday academic life on campus. This study aims to propose the extended model of the theory of planned behavior (TPB) to understand the psychological aspects that may enhance the likelihood of university students engaging in environmentally friendly behavior.

This study used a quantitative approach involving a national sample of university student participants (N = 1,608) from various regions across Indonesia. The battery included extended TPB dimension measures (attitudes, norms, behavior control, environmental concern and habits on pro-environmental behavior intention) that were administered in the Indonesian language.

The structural equation modeling analysis revealed that the proposed extended TPB model met fit model indices and significantly predicted participants’ pro-environmental intentions.

This theoretical model has the potential to assist relevant stakeholders and higher education institutions in the development of evidence-based pro-environmental policies and interventions to promote sustainable student behavior.

This study presents a novel approach to understanding the effect of the extended TPB model on participants’ ecological intentions in the Indonesian university setting. This study was among the first to propose a sustainable behavior intention model based on the TPB theory within the Indonesian context. The current findings challenged the established TPB framework and offered fresh insights into the behavioral-psychological interplay within university environmental contexts.

We respond to the existing gaps regarding the drivers and outcomes of customer experience quality in the context of bank marketing by examining the interrelationships between distinct dimensions of VTM service quality, customer experience quality and customer loyalty.

This research follows the Stimulus-Organism-Response theory to examine the antecedents and behavioural outcomes of customer experience quality during their journeys with video teller machine (VTM) services in the banking industry (also known as LiveBank or SmartBank). First, we conducted in-depth interviews with 34 bank customers to develop distinct measurement scales for customer experience quality and VTM service quality. A structural equation model linking six dimensions of VTM service quality, including tangibles, interaction quality, empathy, reliability, user’s friendliness and efficiency with the affective-sensory and intellectual values of customer experience quality and customer loyalty to VTM service is tested using data obtained from 405 individual customers.

The findings reveal that tangibles, interaction quality, reliability, user-friendliness and efficiency contribute to customer experience quality, which, in turn, drives customers’ intention to use VTM again. This research provides crucial theoretical background and practical implications to accelerate the penetration of VTM among bank customers and hence, foster financial inclusion among societies.

This paper presents the first research that empirically employs the value-based approach to measure customer experience quality in the banking service industry and examine its linkages to service quality and customer loyalty. Moreover, given the emergence of VTM, this is also among the pioneering studies which validate measurement scales for VTM service quality. This could be either reused or revisited for further research about VTM. Overall, our study contributes to the literature about customer retention in the banking service industry from not only the customers’ backwards-looking evaluations of service performance (i.e. service quality) but also their forward-looking evaluations (i.e. their own experience).

This study examines the impact of generative artificial intelligence (GenAI), particularly ChatGPT, on higher education (HE). The ease with which content can be generated using GenAI has raised concerns across academia regarding its role in academic contexts, particularly regarding summative assessments. This research makes a unique contribution to the literature by examining university student and staff perceptions of current and future issues pertaining to the role of GenAI in universities.

A qualitative method involving five one-to-one semi-structured interviews with four students and a lecturer explored the ethical and practical issues of GenAI text generation in academia. An inductive thematic analysis was chosen as it provided nuanced insights aligned with the study’s goals.

Use of GenAI was discussed within the context of a range of topics, including perceptions of academic misconduct, authorial integrity and issues pertaining to university policies. Participants universally defined traditional classifications of academic misconduct but were unable to provide clear definitions where the use of GenAI was included for writing summative assessments. Students showed a more open engagement with GenAI, considering it a tool for overcoming obstacles rather than a means to plagiarise. Educators were generally more cautious and less optimistic about the academic role of GenAI. Lack of clear institutional policies surrounding such tools also contributed to ethical ambiguities.

The study highlights diverging perspectives between students and academics, which necessitate a forum for dialogue, ensuring the need to develop clear policies to steer the integration of GenAI in a manner that is beneficial for students and academics.

Modernization and the rise of living standards have introduced new variants of traditional foods, from their tastes to the way they are enjoyed. This study aims to explore and examine the impacts of both traditional and modern marketing stimuli on restaurant choice intention for experiencing culinary traditions, hence answering the question of how traditional and modern aspects live together to bring about the most desirable experience for customers of traditional cuisine.

Based on the stimuli-organism-response (S-O-R) theory and mixed research methods, a model linking service quality dimensions, perceived value and restaurant choice intention is formulated and tested on quantitative data from 431 customers of Gen Y and Gen Z, given the case of Vietnamese Pho.

The findings show that food quality demonstrates the strongest impact on restaurant choice intention, followed by authenticity and nostalgia marketing. These relationships are partially mediated by perceived value. Hygiene risks and perceived value are also found to directly affect restaurant choice intention. Nevertheless, our findings are quite different between Gen Y and Gen Z customers.

This research provides crucial strategic implications for restaurant managers when it comes to serving traditional foods for different generations.

This study responds to the existing gap by examining and comparing the impacts of traditional and modern marketing stimuli on restaurant choice intention through the mediating role of perceived value. Our study also actively contributes to the ongoing multigenerational research stream by affirming the moderation role of generations (Gen Y and Gen Z) in those relationships.

The primary objective of this paper is to determine the factors that affect the entrepreneurship propensity of students undergoing compulsory entrepreneurship education courses at various universities.

A research instrument was developed and implemented on a sample of 380 students who were offered compulsory entrepreneurship education courses at six major universities in the Jammu and Kashmir region of India. The study employed multiple cross-sectional designs with a simple random sampling technique to gather data. The collected data was subjected to descriptive statistics and structural equation modeling using SMART-PLS (Version 4).

The findings reveal that conceptualization, opportunity identification and implementation are the three antecedents of entrepreneurship propensity. The results indicate that the conceptualization factor is one of the most important predictors of entrepreneurship propensity, followed by opportunity identification, whereas implementation through education has the weakest influence on students' entrepreneurship propensity.

This research provides important insights to universities for designing and developing entrepreneurship courses that can foster the start-up culture. The results will be helpful for policymakers to devise various programs to boost entrepreneurship.

The study integrated the theories of planned behavior and human capital to evaluate the effectiveness of entrepreneurship courses at the university level. The three factors, namely, conceptual factors, actualization factors and implementation factors of entrepreneurship propensity are under-researched.