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The purpose of this chapter is to reflect on the necessity of incorporating practical and experiential learning modalities in higher education to prepare communication and relationship management students for engaging others in potentially conflicting socio-cultural heterogeneous settings. It is argued that cultural diversity sensitivity, cultivated in teaching modalities, could enhance social cohesion and aid nation-building endeavours. Participative action research was applied in a case study of second year communication students enrolled for a module concerning the application of relationship management in communication specialisms. Students generally comprehend the foundational theorem and praxis of communication and relationship management but failed to successfully apply these principles in practice. This impedes the emotional and intellectual preparation of students for work and negates social cohesion efforts in a diverse society like South Africa. The case study conclusively illustrates students' general anxiety to engage people from different ethnic, racial and cultural backgrounds. Teachers should create ‘safe spaces’ in the classroom to equip and prepare students in utilizing the principles of communication and relationship management in politically charged and diverse settings. Innovative teaching strategies are recommended to foster harmony, tolerance, understanding and cultural sensitivity in Communication and Relationship Management education.

Purpose – Libraries have been experiencing relentless change and uncertainty in their environment. The literature on corporate communications, strategic management and planning, marketing and public relations more recently, has been recommending using communications as a strategy to coherently and proactively handle and foresee change. Planning and using an overall communications strategy will bring integrity and adherence to the library's goals and direction while reducing the discomfort of change. This selected bibliography is a quick starting point for understanding the significance of an overall communication strategy and its use for managing conflicts and changes in the library's environment strategically. Design/methodology/approach – This article covers books and articles from mid‐1980s to 2004, published around the world. The sources are listed alphabetically by author and then chronologically for different sources by the same author, providing brief but useful information about the content covered for each source. Findings – This bibliography illustrates a variety of research from corporate communications, strategic planning, communications management, marketing and public relations literature that emphasize the role of communication in strategic management. Research limitations/implications – It records a comprehensive list of publications covering international perspectives as well as publications about communication strategy. Practical implications – This selected bibliography is primarily intended for librarians, library planners, managers or administrators, but is also relevant to corporate and business professionals, planners and administrators. Further, it would also be a useful resource for students, faculty and researchers of communication. Originality/value – This bibliography presents a much needed resource list for gathering insights into the strategic role of communication for organizations such as the library that are in a state of constant change.

This chapter aims to contribute to the literature on public governance and its link to corruption. In particular, the chapter presents conceptual arguments for better understanding the ways in which public governance choices may affect corruption levels, thus identifying governance policies, mechanisms, and roles that can contribute in fighting and preventing corruption at macro-, meso- and micro-levels of analysis.

Starting from a macro-, meso- and micro-perspectives, this chapter is based on a literature review in order to understand connections between public governance and corruption.

Even if literature on the causes of public corruption are analysed from the macro-, meso-, and micro-perspectives, contributions of public governance scholars in relation to anticorruption efforts are mainly concentrated on a macro-perspective of analysis, while only a limited number of scholars offer a reflection on the possible interdependencies among governance policies and instruments and anticorruption efforts at the organizational level.

Despite the importance of the meso- and micro-perspectives, the literature review presented in this chapter shows us an important gap on the definition of which governance mechanisms and instruments or organizational policies are important to carry out in order to prevent or fight corruption, thus highlighting the need to improve research on this important field.

Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred sources learners consult when deciding on a tertiary institution for further or higher education. In addition, little is known about prospective students' information needs when deciding which institution to attend. As a result many tertiary institutions still use one message in one medium for all target markets. The aims of this paper are: to determine if sub‐groups exist within the student recruitment market that need tailor made persuasive messages; to determine the preferred sources of information gathering for prospective students that influences their choice of tertiary institution; and to determine the information needs of prospective students that influence their decisions to select an institution of higher education.

A stratified random sample of 19 schools was drawn, from which a total of 716 successfully completed questionnaires were used to conduct factor and cluster analyses to determine information needs and source preferences of these respondents.

Ten factors under the VARCLUS procedure with high eigen values were grouped together with the following labels: university, college, employability aspects, course content, student experience, sporting aspects, financial aspects, direct sources, media sources and social sources. Five sub‐groups clustered together with the K‐means analysis, labelled: have lots, aspiring have lots, little direction and new lifers.

A limited amount of literature is available on the current use of media and sources by the target market. Decisions on the choice of a tertiary institution for higher education are most probably influenced by socio‐economic circumstances in a developing context, like South Africa.

An integrated and well co‐ordinated media and message strategy for each of the various sub‐groups should be specified for an IMC plan to be successful.

This is one of the few research articles on media and source preferences of potential students in the Cape Metropolitan. The cluster analysis revealed five clusters of sub‐groups that have specific media and source needs to make the decision on furthering studies at tertiary level.

The purpose of this paper is to understand the meaning of social constructivism and objectivism within the context of disaster risk from which disaster risk policy can be analysed. In particular, the paper attempts to explore the implications of social constructivism and objectivism in disaster risk which is essential in explaining why disaster risk has different nuances and consequently policy responses.

A literature survey was used to explore social constructivism and objectivism within the context of disaster risk. The survey involved documentary searches from academic books, journal articles and disaster risk reports to serve as primary research data.

The analysis revealed that viewing and managing disasters through the lens of objectivism might not yield the desired results of minimising risk as it conceals the vulnerabilities to disaster risk. The objectivist perspective is therefore in itself considered inadequate for the study of disaster risk and that social constructivist assumptions are required in order to analyse disaster risk. Towards this end, social constructivism offers a discursive approach to disaster risk policy science; one that more optimally illuminates competing local perspectives.

An epistemological and ontological assessment of social constructivism and objectivism in disaster risk can assist greatly in understanding the discursive dimension of disaster risk through explanations of how and why disasters are framed the way they are framed and the implications of this on policy formulation and implementation.

The performance of public sector institutions has always been contentious – this is as old as the system of government itself and its provision of collective goods, irrespective of whether they are tangible or intangible. In the context of South Africa, with its ever-increasing political competitiveness, this chapter assesses political leadership and the African philosophy of Ubuntu or humanism in improving public sector performance management in the country. It does so by addressing certain distinct questions: What is the state of public sector performance and leadership in South Africa? What have scholars contributed in linking public sector performance, and the politics and public administration dichotomy? Are the Batho Pele principles, underpinned by Ubuntu, a worthy notion on which to pillar African political leadership? By adopting an interpretivist, qualitative research design, the study reflects on the essence of a public administration that is effective in delivering political goods and managing the performance of bureaucracies and the political leadership therein. This chapter argues that the performance of public administrations remains a “wicked” problem in South Africa as political populism is on the rise in the country. However, the argument is made that with “good” political leadership – which naturally and effectively encompasses the philosophy of Ubuntu and which understands and mobilizes statecraft – great strides can be made beyond the current rhetoric.

This paper aims to examine the role of electronic governance (e-governance) in enabling asylum seekers’ access to public services in the city of Durban, South Africa. Because of COVID-19, the government scaled down its operations, limiting access to public services, including among migrants.

Because of COVID-19-related restrictions, a systematic review was conducted of the relevant academic literature as well as the information portals of relevant government departments, municipalities and research reports on migration and refugees in South Africa. A total of 320 peer-reviewed research articles were identified. These were filtered and 68 relevant articles were selected.

The study found that asylum seekers have limited access to public services via information communication technology-enabled mechanisms. Whilst the city government has embraced e-governance, it is still in its nascent stages.

This study was limited to a desktop one because of COVID-19 restrictions and it focused exclusively on asylum seekers. Therefore, its findings can only be generalised to this category of people.

Future studies on this subject should gather data from all categories of migrants to gain in-depth perspectives.

All spheres of governance in South Africa should recognise asylum seekers as a constituency that deserves access to public services. E-governance can facilitate easier access to these services, and policies need to be aligned with this reality.

This study examined the efficacy of e-governance in enabling access to government services by asylum seekers during COVID-19. To the best of the authors’ knowledge, no other study on this subject was conducted during this period.

The purpose of this paper is to resolve and remove from the governance arena in general and the project arena in particular, conflict which occurs when parties do not realise they have different meanings for common governance terms.

Review literature on definitional confusion in general and on governance in particular and develop a method for defining an internally consistent group of terms, then apply this to a group of terms in the governance arena.

Several important subjects commonly arranged under the governance banner do not actually constitute governance (strategy, behaviour, decision making).

Further work is necessary to remove similar confusion in other closely related areas, including power itself and authority as well as project and general management terms such as responsibility and accountability.

Projects and business alike can potentially achieve significant improvements in efficiency and effectiveness through gaining consistency across current models, frameworks, policies and procedures thus reducing cross-boundary conflict.

Creation of a unifying feature within the project and management literature, shifting the understanding of the boundaries and limitations of governance. These definitions will help progress governance from complexity to simplicity, from an art to an understandable practice, from a concept that has been hijacked for partisan and political gain to a lean social tool which can be put to use for the benefit of organisations, whether public, charitable or private.

The value is clarity – resulting in the avoidance of confusion and misunderstanding together with their consequent waste of time, resources and money.

In spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.

Three hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).

Findings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.

Since today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.

While consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance.

A proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and its effects on mobile advertising acceptance is analysed. The sample consisted of 355 Spanish teenagers. The model was tested using structural equation modelling.

Findings show that entertainment, irritation and usefulness are key drivers of teenagers' attitude toward mobile advertising. Moreover, perceived usefulness reduces irritation. The authors' model also suggests that improving teenagers' attitude toward mobile advertisements is a key factor for teenagers' mobile advertising acceptance.

This research offers practical implications for marketing managers interested in targeting mobile advertising campaigns to teenagers. Marketers should take care of the number and frequency of messages being sent in order to avoid teenagers being irritated by their advertising attempts. Marketers can improve attitude through message personalization, content relevance and enriching the sales messages with entertainment features.

While consumer‐driven factors such as perceived control or trust have deserved a lot of attention, little research has focused on the role of emotions on attitude and behaviour towards mobile advertising. This paper combines the influence of cognitive and affective message‐driven factors on teenagers' attitude and behaviour towards mobile advertising.