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1 – 10 of over 2000Nuray Yildiz, Melek Ece Öncüer and Abdullah Tanrisevdi
This study aims to assess the relationships between cultural travel motivation, two dimensions of authenticity and satisfaction of domestic tourists visiting Sirince in Turkey…
Abstract
Purpose
This study aims to assess the relationships between cultural travel motivation, two dimensions of authenticity and satisfaction of domestic tourists visiting Sirince in Turkey. Given the structure of the model, authenticity is two latent variables, indirectly affecting satisfaction.
Design/methodology/approach
The research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to assess the multiple mediation. The data were collected from 391 domestic visitors through a self-administered questionnaire.
Findings
The research highlights that two dimensions of authenticity have a statistically mediating influences on the relationship between cultural travel motivation and satisfaction. Furthermore, while cultural travel motivation is the most important predictor of satisfaction, object-based authenticity has emerged as an antecedent variable that deserves to be given the highest importance. Finally, first time visitors and repeaters did not differ across all relationships in the model.
Research limitations/implications
The fact that the data were collected only from Sirince can be considered as geographical limitations of the study. Another limitation is that due to the ongoing COVID-19 pandemic, the data were obtained only from domestic tourists visiting Sirince.
Practical implications
The study on the multiple mediating roles of authenticity in the relationship between motivation factor alongside satisfaction revealed a variety of application opportunities, particularly for destinations attempting to position themselves as authentic. Accordingly, authenticity concept gains significance in tourism industry more often because unique experiences at the visited destinations can satisfy the individuals in search of their self-identity.
Social implications
Furthermore, transformation of authentic places into tourism destinations develops cultural values in line with expectations of tourists. However, this transforms domestic cultural factors into commercial products by eroding their significance in the eye of local residents. This invites artificiality by drifting apart from originality of cultural elements. Each element serves as part of authenticity is indeed away from authentic experience even though it is regarded as an authentic experience from tourists’ perspective because it diverts from its reality. Establishing balance between tourists’ travel motivations and their expectation from authentic destination is substantially important to satisfy their sensational and sentimental expectations. In addition to the ones mentioned above, managers should take an active role in promotion and focus on sponsorship activities to highlight the authenticity of Sirince; begin reconstruction works by considering the original architecture specific to the region; and pay attention to the compatibility of the new architectural texture with the destination character. As stated in the study of Genc and Gulertekin Genc (2021), special attention should be paid to the harmony between the architectural texture and the destination feature. Finally, considering that authenticity has a mediating role between cultural travel motivation and satisfaction, authentic values should be highlighted in promotional videos.
Originality/value
There has been very little research into the role of the dimensions of authenticity in mediating the relationship between cultural motivation and satisfaction. Unlike previous studies on authenticity and tourism, this research attempted to examine the relationship between cultural travel motivation and satisfaction by involving two dimensions of authenticity into the model.
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Hande Akyurt Kurnaz, Onur Cüneyt Kahraman, Alper Kurnaz and Ozan Atsız
This study aims to examine how travellers’ non-immersive virtual heritage authenticity, sense of presence and virtual tour satisfaction stimulate their behavioural intentions…
Abstract
Purpose
This study aims to examine how travellers’ non-immersive virtual heritage authenticity, sense of presence and virtual tour satisfaction stimulate their behavioural intentions (continuance and travel intention) within the stimulus–organism–response model.
Design/methodology/approach
A questionnaire was designed to survey Turkish travellers (n = 275) participating in a virtual tour. A structural equation modelling method was used to estimate the model and test the research hypotheses.
Findings
Research findings revealed that four out of six hypotheses were supported. Based on the study outputs, authenticity and sense of presence impact overall travellers’ satisfaction. Furthermore, satisfaction influences continuance intention and travel intention.
Originality/value
The study presents a pioneering effort to investigate tourists’ non-immersive virtual heritage tour experiences in a developing destination context through a theoretical framework.
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Erdim Kul, Bekir Bora Dedeoğlu, Fulden Nuray Küçükergin, Marcella De Martino and Fevzi Okumus
This study investigates to what extent the values perceived by tourists throughout cultural tours impact their overall satisfaction levels and behavioral intentions related to the…
Abstract
Purpose
This study investigates to what extent the values perceived by tourists throughout cultural tours impact their overall satisfaction levels and behavioral intentions related to the destination. This study further examines the moderating role of tour guide competency in the relationship patterns concerned.
Design/methodology/approach
Empirical data were collected via a survey from 420 foreign tourists who visited Cappadocia and participated in guided cultural tours. Partial least squares-structural equation modeling was used for data analysis.
Findings
Study results reveal that the effects of quality, emotional, monetary and social value perceptions of tourists gained through cultural tour experiences on their overall satisfaction levels and the effects of overall satisfaction on recommendation and revisit intention are positive and significant. Furthermore, the moderating role of tour guide competency is significant and positive in the relationships between quality value and satisfaction and between satisfaction and revisit intention.
Originality/value
This study offers a critical analysis of discoveries concerning the pivotal role of tour guide competency within the cultural tour experience.
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This study aims to look into and evaluate a sustainability-based destination loyalty model that takes into account how people perceive the urban destination in alignment with…
Abstract
Purpose
This study aims to look into and evaluate a sustainability-based destination loyalty model that takes into account how people perceive the urban destination in alignment with represented concept of sustainable tourism.
Design/methodology/approach
Using a convenience sampling technique, 414 questionnaires were sent out to nonresident tourists (outside Bandung city) in Indonesia using online survey platforms and analyzed with the structural equation model method.
Findings
Socioeconomic image, cultural image and environmental image all have a beneficial effect on tourists’ satisfaction levels. Furthermore, tourist satisfaction has a direct impact on destination loyalty. When it comes to tourists’ loyalty to a particular destination, only the degree to which they were satisfied moderated the influence of socioeconomic, cultural and environmental images.
Research limitations/implications
The research sample exclusively comprised tourists hailing from Indonesia, a developing nation. Subsequent studies may evaluate tourists from various nations to obtain a more precise comprehension of the tourist population.
Practical implications
Authorities and destination organizations should periodically examine tourists to get a feel for how they feel about a destination’s sustainability, so they can adjust policies as needed to keep tourism there viable over the long term.
Originality/value
This study aims to fill a significant gap in the existing literature by examining the impact of sustainable practices and initiatives on tourists’ satisfaction to an urban destination. The examination of the relationship between efforts to promote sustainability and destination loyalty can offer valuable insights for destination managers and policymakers who aim to improve long-term tourist relationships.
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Frederic Ponsignon, David Alexandre Jaud, François Durrieu and Renaud Lunardo
Applying the stimulus-organism-response (S-O-R) theory in a wine museum context, this paper aims to examine how and why experience design characteristics influence visitor…
Abstract
Purpose
Applying the stimulus-organism-response (S-O-R) theory in a wine museum context, this paper aims to examine how and why experience design characteristics influence visitor satisfaction, particularly investigating the role of epistemic (learning) and hedonic (having fun) values as the underlying mechanisms of this relationship.
Design/methodology/approach
The authors collected field survey data from 652 visitors at a world-leading wine museum. The authors tested the research model on ten modules of the museum using path analysis and a bootstrap approach; the authors further conducted mediation analyses to test how the design of the museum’s modules influenced perceived value and satisfaction.
Findings
Content comprehensibility and surprise, as well as interactivity and ease of use, are core design characteristics that drive visitor satisfaction. More significantly, hedonic and epistemic values play a significant mediating role in influencing the relationship between design characteristics and visitor satisfaction.
Practical implications
The authors provide clear and actionable recommendations to help managers design museums that provide educational, entertaining and satisfying visitor experiences.
Originality/value
To the best of the authors’ knowledge, this is the first study to apply the S-O-R theory in a wine museum context. The significance of this study lies in demonstrating how and why experience design characteristics support the creation of an edutainment visitor experience that drives visitor satisfaction.
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Robertico Croes, Valeriya Shapoval, Manuel Rivera, Monika Bąk and Piotr Zientara
The study aims to delve into the influence of tourism on the happiness of city residents, grounded in the overarching concept of livability. It posits that prioritizing residents’…
Abstract
Purpose
The study aims to delve into the influence of tourism on the happiness of city residents, grounded in the overarching concept of livability. It posits that prioritizing residents’ happiness is crucial for effectively addressing cities’ challenges in balancing development and distinctiveness. The study pursues three primary objectives: first, establishing a potential correlation between city tourism and residents’ happiness; second, examining the contributing factors to this correlation and third, identifying potential mediators that influence the connection between tourism development and residents’ happiness.
Design/methodology/approach
Using a quantitative single-case design and partial least square analysis, the study underscores the intricate nature of various tourism development components. It specifically explores the roles of cognitive flexibility and social comparison in shaping the relationship between city tourism and happiness.
Findings
The findings make a distinctive contribution by revealing that not all tourism domains contribute positively to happiness. Furthermore, it sheds light on how tourism development impacts the emotional and cognitive dimensions of happiness, emphasizing the adverse effects of inequality and feelings of insecurity.
Research limitations/implications
The study acknowledges certain constraints, including its employment of a cross-sectional design, the issue of generalizability, potential sampling bias and the reliance on subjective measurements when evaluating constructs like happiness and satisfaction with life. Using self-reported data introduces susceptibility to social desirability bias and individual perceptual differences, potentially resulting in measurement inaccuracies. Nevertheless, despite these limitations, the study’s findings offer valuable insights that contribute to both theoretical advancement and the realm of urban management.
Practical implications
The findings elucidated through the mediation analyses conducted for hypotheses three to seven shed light on the significant roles played by mental adaptation and social comparison mechanisms in shaping individuals’ happiness. These insights substantially enhance our understanding of this field. Particularly, the dimensions of social and environmental impact within tourism appear to counterbalance the positive effects stemming from the economic and cultural aspects. This suggests a scenario where an excessive focus on tourism development could potentially undermine the overall livability of the city. These outcomes further indicate the necessity for proactive interventions by destination managers. Their efforts should be directed toward enhancing the environmental and social domains, aiming to reinvigorate the sense of community among residents, which appears to be gradually waning.
Social implications
The outcomes of this study emphasize the utmost significance of prioritizing residents’ happiness above mere considerations of economic growth when formulating efficacious strategies for tourism. By concentrating on the happiness of the local population, a harmonious resonance is established with Sustainable Development Goal 11, which advocates for the creation of habitable cities founded upon the principle that “a city that is not good for its citizens is not good for tourists.” This alignment underscores the interconnected nature of residents’ happiness and the sustainable development of tourism. Moreover, residents’ happiness plays a pivotal role in addressing the challenge that cities face in harmonizing growth and their uniqueness, ensuring competitiveness and sustainability.
Originality/value
The research underscores the need for a people-oriented perspective in urban planning and tourism development initiatives. The study identifies diverse factors impacting residents’ happiness in city tourism, highlighting the complex interplay of environmental, cultural and socioeconomic elements. It emphasizes income’s role but underscores nonmaterial factors and individual preferences. Overall, the study offers timely and valuable insights into the intricate connection between tourism development, residents’ happiness, living conditions and human perception, guiding urban planners and stakeholders.
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Long Nguyen Phi, Dung Hoang Phuong and Thong Vu Huy
This paper seeks to revisit the interrelationship among tourists’ perceived value of the destination, tourist satisfaction and destination loyalty in the heritage tourism site of…
Abstract
Purpose
This paper seeks to revisit the interrelationship among tourists’ perceived value of the destination, tourist satisfaction and destination loyalty in the heritage tourism site of Hoi An. In addition, the moderating role of tourists’ perceived crowding, which has become remarkably common at the site, in such a triangle relationship will also be explored. In other words, this study aims to validate an extended model of perceived value – tourist satisfaction – destination loyalty – perceived crowding.
Design/methodology/approach
The study collects data from 403 tourists who visited Hoi An during peak season through an online questionnaire. The data were later analysed using AMOS and Warp partial least squares.
Findings
The results validate the significant and positive correlation among perceived value, customer satisfaction and destination loyalty. Also, perceived crowding was confirmed to affect the relationship among these three variables negatively. In terms of academic contributions, this paper empirically proved that low levels of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at World Heritage Sites (WHS) can be caused by perceived crowding.
Originality/value
So far, current literature has investigated the direct (either positive or negative) relationship between perceived crowding and post-visit behaviours of tourists (Nie et al., 2022; Papadopoulou, Ribeiro, & Prayag, 2023; Stemmer, Gjerald, & Øgaard, 2022). Broadening this area of research, the authors of this paper used the social interference theory and the stimulus-overload theory to explain the low level of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at WHS.
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José Luis Alfaro-Navarro and María Encarnación Andrés-Martínez
Being awarded world heritage status is a distinguishing factor when it comes to promoting tourism in a city. Tourism in these cities should be developed in a way that does not…
Abstract
Purpose
Being awarded world heritage status is a distinguishing factor when it comes to promoting tourism in a city. Tourism in these cities should be developed in a way that does not compromise either the city’s heritage or the inhabitants' quality of life. Thus, the main purpose of this paper is to analyze the effects of a European city achieving world heritage status on the subjective quality of life of its citizens.
Design/methodology/approach
First of all, we classify European cities according to whether or not they have been declared world heritage sites. Then, we analyze the effect of this classification on the main aspects used to measure the residents' perception of quality of life that are available in the Flash Eurobarometer 419.
Findings
The results show that achieving world heritage status has a negative effect on residents' perceptions of the noise level, air quality and feeling of safety. However, it does not affect their perceptions of public transport or cleanliness. In addition, world heritage status positively affects residents’ perceptions of the cultural activities in the city and their ease of finding a job. Residents report high levels of happiness in both world heritage and non-heritage cities, although levels are somewhat higher in non-heritage cities.
Originality/value
Residents' perceptions of the influence of tourism on their quality of life are undoubtedly of major importance; however, due to a lack of available data, few studies have examined this subjective quality of life at the city level.
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Rafaela Nascimento Buhler, Fernando De Oliveira Santini, Wagner Junior Ladeira, Tareq Rasul, Marcelo Gattermann Perin and Satish Kumar
This study aims to synthesize and integrate findings from diverse research on the antecedents and moderators of customer loyalty in the banking sector. Through a comprehensive…
Abstract
Purpose
This study aims to synthesize and integrate findings from diverse research on the antecedents and moderators of customer loyalty in the banking sector. Through a comprehensive meta-analysis, the research seeks to understand the primary drivers of bank loyalty and the potential cultural, economic and social indicators that might influence these relationships.
Design/methodology/approach
A rigorous meta-analysis was conducted, analyzing 275 studies with 1,365 effect sizes involving over 134,000 bank customers from more than 50 countries. The research evaluated the effect sizes of the main relationships between loyalty antecedents and consequences and assessed the influence of cultural, economic and social moderators.
Findings
The study identified key antecedents of bank loyalty, with responsiveness, privacy, commitment, trust and empathy being paramount. Cultural dimensions, such as individualism and masculinity, significantly moderate the relationships between trust and loyalty. The human development index (HDI) was also identified as a significant economic moderator, particularly influencing the relationship between satisfaction and bank loyalty.
Originality/value
This research offers a holistic view of bank loyalty, bridging gaps from conflicting findings in prior literature. Examining a vast array of studies across diverse cultural and economic contexts provides empirical generalizations about bank loyalty behavior, offering valuable insights for academia and the banking industry.
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This study aims to investigate the potential impact and passenger perceptions of integrating multimedia books within airline services, aiming to elucidate the evolving landscape…
Abstract
Purpose
This study aims to investigate the potential impact and passenger perceptions of integrating multimedia books within airline services, aiming to elucidate the evolving landscape of in-flight entertainment and reading experiences.
Design/methodology/approach
A quantitative research methodology was used, using a structured questionnaire distributed to presenters at the International Federation of Library Associations.
Findings
Analysis revealed varying passenger interest in multimedia books, with approximately 57.7% displaying engagement, while 40.4% demonstrated limited interest or none. However, a notable majority (60.6%) preferred multimedia books over traditional print books during flights. Furthermore, 90.4% perceived a positive impact of multimedia books on flight reading experiences, leading to increased satisfaction (81.7%) and a high likelihood of recommending airlines offering such content (91.3%).
Research limitations/implications
The study's limitations include a specific focus on International Federation of Library Associations and Institutions (IFLA) World Library and Information Congress (WLIC) presenters, potentially limiting broader generalisations. Further research might explore the preferences of a wider demographic range and incorporate qualitative aspects to deepen understanding. Airlines could leverage multimedia books to enhance passenger satisfaction, attract diverse audiences and foster cultural inclusivity within in-flight entertainment.
Originality/value
This study contributes insights into the evolving landscape of in-flight entertainment, emphasising the significant potential and positive impact of integrating multimedia books within airline services. It underscores the importance of catering to diverse passenger preferences and enhancing overall satisfaction during air travel.
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