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1 – 2 of 2This study aims to explore the attitudes and perceptions of Chinese coffee consumers towards robot baristas, considering the proliferation of automated entities within China's…
Abstract
Purpose
This study aims to explore the attitudes and perceptions of Chinese coffee consumers towards robot baristas, considering the proliferation of automated entities within China's coffee sector.
Design/methodology/approach
Employing the extended Technology Acceptance Model 2 as its theoretical framework, this research conducts in-depth interviews with 30 Chinese coffee consumers. The laddering technique is utilized, supplemented by video simulation. Thematic analysis is subsequently employed to scrutinize the data.
Findings
The findings delineate six pivotal themes encapsulating Chinese coffee consumers' perceptions of robot baristas – Perceived Introvert Friendliness, Perceived Novelty, Perceived Intellectual Discrepancies, Perceived Efficiency and Reliability, Perceived Emotional Disconnection, and Perceived Labour Market Disruption. Moreover, six motivational themes are identified - Social Status Boosting, Openness to Experience, Ease of Use, Tech-Driven Affordability, Reliable and Uncompromising Quality, and Resistance to Overbearing Service.
Research limitations/implications
The study is limited by its focus on a specific cultural context. Future research could explore cross-cultural perspectives.
Practical implications
The findings of this study offer guidance on how to market and position robotic barista services to appeal to consumer preferences and drive adoption.
Social implications
Understanding consumer perceptions of robotic baristas has broader social implications, particularly in terms of labour market disruption and the potential impact on traditional coffee professions. Businesses can navigate the social implications of automation more effectively and foster greater acceptance of technological innovations within society.
Originality/value
This study offers insights into the inclinations of Chinese coffee consumers, thereby facilitating informed decision-making and the formulation of effective strategies to expedite the adoption of robotic service.
Details
Keywords
Wanfeng Zhu, Petia Venkova Sice, Wenchun Zhang, Krystyna Krajewska and Zhangyang Zhao
The purpose of this paper is to bring into the public domain converging ways of thinking about reality and human systems, exploring parallels between the theory of Physical Vacuum…
Abstract
Purpose
The purpose of this paper is to bring into the public domain converging ways of thinking about reality and human systems, exploring parallels between the theory of Physical Vacuum and the concept of Qi in Medical Qigong science.
Design/methodology/approach
The approach adopted in this paper includes: review of the relevant literature; dialogues between the first two authors over an eight-month period; review of the findings and discussion of interpretations by all.
Findings
There is evidence for the existence of an ideal information field. This field is a real space-time torsion structure. Qi is a torsion field. It spreads with superluminal velocity and connects the whole Universe. Any entity is in a constant dynamic connection with everything else in the Universe.
Research limitations/implications
This paper offers limited discussion of the wider area of scientific discoveries.
Social implications
The findings may impact future interdisciplinary research, health/well-being practices and public policy.
Originality/value
There is no known to us publication interpreting the parallels between the theory of the Physical Vacuum and the concept of Qi.
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