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In business and management, cross-national and cross-cultural comparisons between countries have been a topic of interest for many decades. Not only do firms engage in business in different countries around the world but also within countries. The population has become more diversified over time, making cross-cultural comparisons within country boundaries increasingly relevant. In comparisons across cultural groups, measurement invariance (MI) is a prerequisite; however, in practice, MI is not always attained or even tested. Our study consists of three parts. First, we provide a bibliometric analysis of articles on cross-cultural and cross-national topics in marketing to provide insight into the connections between the articles and the main themes. Second, we code articles to assess whether researchers follow the recommended steps as outlined in the multigroup confirmatory factor analysis (MGCFA) approach. The results indicate that MI testing is incorporated in the toolbox of many empirical researchers in marketing and that articles often report the level of invariance. Yet, most studies find partial invariance, meaning that some items are not comparable across the cultural groups studied. Researchers understand that MI is required, but they often ignore noninvariant items, which may decrease the validity of cross-cultural comparisons made. Third, we analyze the dissemination of MI in the broader literature based on co-citations with Steenkamp and Baumgartner (1998), a widely cited article on MI in the field of marketing. We conclude by noting methodological developments in cross-cultural research to enable addressing noninvariance and providing suggestions to further advance our insight into cross-cultural differences and similarities.

According to the current body of literature published, the outbreak of coronavirus is estimated to have an immense influence both on the supply and demand sides of the tourism industry. The lockdown and the risk of disease has in/directly forced consumers to respond to their regular life patterns in general and consumption patterns in tourism, travel and hospitality operations in particular. Consumers have mostly begun using online shopping platforms for varying reasons, and online platforms have become a great opportunity for businesses to transform their regular operations and collect the individualized data of consumers across the globe. On the other hand, the service providers have had a short break in their operations by thinking about different ways on how to respond to possible changes both in production and consumption patterns. For instance, passengers, particularly those who are elderly and less risk aversive, are less likely to board on flights and take cruise tours in the short term. Using own cars instead of benefiting from car rental services, on the other hand, have appeared to be an alternative way of travelling to short-haul destinations. As a result, this chapter aims to provide a generic discussion of how the coronavirus is likely to influence the services operated by the aviation industry. The chapter, to a greater extent, benefits from the results of existing conceptual/empirical studies, media news as well as the reports of various international organizations such as UNWTO and IATA.

In our societal context, the neoliberal competitive and knowledge-oriented culture still exerts a stranglehold on teachers' sense of professional autonomy giving rise to a deficit image of them as ‘excessively entitled’. The purpose of this chapter is to eschew this deficit view of teachers by bringing their agentive side to the fore. First, it explores the concept of ‘excessive teacher entitlement’ in terms of the prevalent characteristics of the culture of teaching in schools and the nature of authority wielded by teachers in this culture and its negative consequence on student learning using an excerpt from an English as Second Language (ESL) classroom in India where this study is set. This episode helps expose the teacher's unawareness of the gaps between their intention and action, a hallmark of excessive entitlement. Second, it juxtaposes an alternative image of ‘teacher as researcher’ to foreground teachers' ‘transformative activist stance’ which revolves around their ideological becoming in agentively striving to realise their ‘best-loved self’. Framed within Vygotskian Cultural-Historical Activity Theory, the principle of ‘double stimulation’ provides a powerful analytical lens to unpack the complex discursive dynamics of their practice nested within historically developing contradictions. These contradictions work tacitly to drive a wedge between teachers' intentions and action making them feel excessively entitled to passively acquiesce with the existing order of things. This study provides some signposts for teacher education about creating an environment where teachers can reclaim their transformative agency freeing themselves from the ‘excessive entitlement’ that binds their practice to the status quo and diminishes their relationships with students.

This chapter is a collection of reflections on the broader concept of my “story to live by” (Connelly & Clandinin, 1990; Craig, 2008, 2014) as a beginning English Language Arts teacher. Burrowing deeply into the impact of a single phrase from a conversation with a found mentor at the close of my first year, the chapter explores the journey of sustaining in the profession by examining what is here within discussed as a narrative undercurrent that carries each educator toward his or her “best-loved Self” (Craig, 2013; Schwab, 1954/1978). This concept is introduced, and then reflected upon in correlation with the development of knowledge communities (Olson & Craig, 2001; Craig & Huber, 2007), narrative authority (Olson, 1995), and narrative identity (Connelly & Clandinin, 1999; McAdams, Josselson & Lieblich, 2006).

In meditating on the broader narrative, I arrived at the conclusion that the conversation referenced initiated my discovering essential elements of my best-loved Self, and my seeking to actualize them within a forged knowledge community. I moved forward and expanded my knowledge “for,” “in,” and “of” practice (Cochran-Smith & Lytle, 1998). Through this process, I authored and re-authored myself through conflicts noted across the literature as factors contributing to beginning teacher attrition rates (Craig, 2014; Schaefer, 2013) and preserved my story to live by.

Purpose – The chapter looks at the way a group of Cook Islands women in South Auckland used neoliberal-inspired community funding to fulfil the criteria of the funders as well as their own noncapitalist aims.Methodology/approach – The chapter draws upon a combination of original ethnographic fieldwork and literature pertaining to the production and use of tivaivai in South Auckland and neoliberal policy in New Zealand.Findings – The chapter analyzes the cultural context of value creation that the production and use of tivaivai constitutes for Cook Islanders in South Auckland. The production of tivaivai as a “commercial” derivative of these elite social textiles saw the group of Cook Islands women operating in a “human economy” (Graeber, 2012), despite the neoliberal agenda of the funding.Originality/value – As a group, Cook Islanders are marginalized in New Zealand, but the outcome of this funding in the details of how the women recipients managed the use of the money, and how and what they produced, tells a different story about how Cook Islanders engage with capitalism via the “human economy.” Such an analysis adds considerable complexity to the understandings of the way women make and use tivaivai in New Zealand, as well as the ways Cook Islanders do economics in an expanded notion of economy. This sheds light on the subaltern strategies that Cook Islanders create in response to the opportunities and hegemonic forces that exist in the global capitalist economy, and the way they engage with capitalism in the context of the New Zealand political economy.

Throughout the many decades of Bond films, 007’s patriotism is much assumed and never questioned. However, how does the English male spy display devotion to Queen and Country? James Bond is an invaluable source when questioning the attitudes towards patriotism and identity over the last 50 years. For example, is his display of manliness patriotic? More importantly, how has the exhibition of the subjective nature of patriotism adapted from an imperial to a more modern British identity? This chapter will examine how the actors who have depicted Bond have worked within the ever-changing British patriotic codes of these international movies.

This chapter narratively examines the value of scholarship grants to seven underrepresented science, technology, engineering, and mathematics (STEM) students who attended the same research comprehensive university. The scholarships that the students in our convenience sample received were awarded by six National Science Foundation grant programs in the United States. A literature review tracing the effects of scholarships, instrumentalism, and the core purpose of education sets the context for this narrative investigation. The four pillars comprising the theoretical framework are value, experience, story, and identity. The seven stories of impact that emerged from the narrative inquiry reveal multiperspectival insights into the value of scholarships to students' lives, careers, and selves. Moreover, we also explore how scholarship recipients established their sense of value in autonomous and committed ways while promoting their personal welfare and seeking the common good of others. All of these important considerations contribute to the national and international literature relating to diversity, higher education, STEM careers, and the power of scholarship grants to transcend instrumentalism privileging workforce demands.

In this chapter, we develop the “hall of mirrors” metaphor for practicum learning, introduced in Schön (1987) and expanded upon in MacKinnon (1989), as a heuristic for considering the ways in which we might claim that our practice has transformed through engaging with self-study methodology. First, we reconsider Schön's (1987) ideas about professional learning and their implications for our understanding of self-study, specifically, his claim that professional learning is unique in that a hall of mirrors is created “on the basis of parallelisms between practice and practicum” (p. 297). This parallelism is particularly relevant for teacher educators as we often aim to engage our students in the very practices we hope they will enact in schools. In so doing, we consider MacKinnon's cautions about over-simplifying any model of teacher education. Second, we use these ideas to each select excerpts from self-study work we have conducted in our careers to identify moments of transformed thinking about teacher education. Finally, we arrived at a new metaphor of a concave mirror for a retrospective look at the results of our self-study investigations. A concave mirror, unlike its planar counterpart, creates different orientations of images (right-side up vs. up-side down), depending on how far an object is away. We develop this final metaphor as a way of thinking about the differences inherent in treating self-study work at a distance, after some time has passed from the original moments when we were embedded in a hall-of-mirrors relationship with our students.