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Article
Publication date: 8 February 2021

Shanji Yao, Xinnuo Zheng and Dewen Liu

The purpose of this paper is to find a way to encourage community members to actively create content and contribute knowledge through the study of the relationship between…

Abstract

Purpose

The purpose of this paper is to find a way to encourage community members to actively create content and contribute knowledge through the study of the relationship between virtual community awareness, commitment and knowledge contribution, so as to make virtual community revitalize and provide a better platform for enterprises to carry out network marketing.

Design/methodology/approach

This study establishes a theoretical model that member knowledge contribution’s prepositive impact in virtual community. SOVC is an independent variable, commitment is a mediating variable and knowledge contribution is a dependent variable. Through 139 valid questionnaires from MI community, relationships among sense of virtual community (SOVC), commitment and knowledge contribution are deeply discussed.

Findings

Empirical results show that, as three dimensions of SOVC, membership, influence and immersion can all drive commitment and knowledge contribution in different degrees. In the two-dimensional division of commitment, only affective commitment can drive knowledge contribution. Affective commitment and calculative commitment can play a mediating role in the impact of SOVC on knowledge contribution.

Originality/value

Empirical research that the academia has done on important issues such as the impact of SOVC and commitment on knowledge contribution is deficient. Furthermore, those researches which have explored the mediating effect of commitment in the impact of SOVC on knowledge contribution remain merely on theoretical deduction level, and empirical studies based on Chinese background are also rare. In China, MI community is the typical representative of virtual community that runs successfully, and choosing it to conduct research can not only provide representatives on sample but also duplicate on the result popularity. Thus, this paper chooses MI community as the empirical object to explore the relationships among SOVC, commitment and knowledge contribution.

Details

Nankai Business Review International, vol. 12 no. 1
Type: Research Article
ISSN: 2040-8749

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Article
Publication date: 25 January 2021

Min Zhang, Yunxiao Xue, Jun Yang and Yan Zhang

Members' knowledge contribution behavior has positive significance for maintaining the activity of the knowledge community, as well as for improving knowledge interaction…

Abstract

Purpose

Members' knowledge contribution behavior has positive significance for maintaining the activity of the knowledge community, as well as for improving knowledge interaction efficiency and member viscosity. With the development of the mobile Internet, knowledge communities based on social platforms have become more convenient and popular. This study aims to explore what and how factors influence members' knowledge contribution behavior in social knowledge communities from the perspective of social distance.

Design/methodology/approach

Based on the theory of reciprocity and on the theory of self-efficacy, hypotheses and research models are proposed. In the empirical study, WeChat learning group is selected as the research case. The empirical investigation (N = 244) collects research data through questionnaires.

Findings

I-intention and we-intention both have positive influence on members' knowledge contribution behavior. Knowledge self-efficacy positively moderates the influence of we-intention and affects knowledge contribution behavior. In addition, I-intention is positively affected by expected knowledge benefit, expected emotional benefit and expected image benefit, while costs have no effect. We-intention is positively influenced by affective commitment, continuance commitment and normative commitment in relationship strength, as well as affiliation to the contributing climate.

Originality/value

This paper aims to discuss I-intention, we-intention, and their roles in members' knowledge contribution behavior. It is a beneficial development for existing research to combine the characteristics of new style communities with systematical analysis of knowledge contribution behavior. Findings may provide enlightenment to the social knowledge community on diversity development and differentiated marketing strategies.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 1 September 2020

Lei Li, Bo Liu and Huimin Mu

This paper investigates the paths through which innovation community affects content providers' new service development (NSD) performance in technology-based service…

Abstract

Purpose

This paper investigates the paths through which innovation community affects content providers' new service development (NSD) performance in technology-based service ecosystem and contingency factors exist in the paths.

Design/methodology/approach

The research model is built based on service-dominant (S-D) logic, exploring the relationship among innovation community, content providers' knowledge acquisition and content providers' NSD performance as well as the moderating role of content providers' technology readiness and content providers' complexity. Using survey data collected from 386 content providers of selected open network platforms in China, this study finds broad support for the proposed research model.

Findings

The findings of this paper reveal that content providers' tacit knowledge acquisition from users plays a mediating role between the innovation community and new service ratings. Content providers' technology readiness plays a positive moderating role in the relationship between innovation community and their explicit or tacit knowledge acquisition. Content providers' task complexity negatively moderates the effects of their explicit knowledge acquisition from users on new service volumes or ratings, but positively moderates the effects of tacit knowledge acquisition from users on new service volumes or ratings.

Originality/value

Though extant literature highlights the importance of knowledge acquisition in NSD performance, few studies explore the antecedents of content providers' knowledge acquisition from users and the paths through which these antecedents affect content providers' NSD performance. Moreover, boundary conditions exist in the process of improving NSD performance are generally ignored in previous literature. With the lens of S-D logic, this paper explicates how content providers of different technology readiness and different task complexity enhance their new service volumes and ratings through acquiring explicit and tacit knowledge from users in innovation community. Adopting S-D logic from marketing area to NSD area, this paper not only enriches the theoretical accumulations of antecedents and boundary conditions of content providers' NSD performance but also offers insights for content providers and users on how to synergistically advance NSD activities and co-create value in the technology-based service ecosystem.

Details

Industrial Management & Data Systems, vol. 120 no. 10
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 27 July 2018

Tao Zhou

The purpose of this paper is to draw on the social cognitive theory to identify the determinants of online knowledge community user continuance, which reflects a user’s…

Abstract

Purpose

The purpose of this paper is to draw on the social cognitive theory to identify the determinants of online knowledge community user continuance, which reflects a user’s continued use.

Design/methodology/approach

Based on the 271 valid responses collected from a survey, structural equation modelling was employed to examine the research model.

Findings

The results indicated that the cognitive factors of outcome expectation and the environmental factors of system quality and knowledge quality significantly affect a user’s continuance intention, which, in turn, affects continuance usage.

Research limitations/implications

The results imply that service providers need to enhance community platforms and improve knowledge quality in order to retain users and facilitate their continuance.

Originality/value

Although previous research has examined online knowledge community user behaviour from multiple perspectives such as the social exchange theory and the motivational theory, it has seldom explored the relative effects of personal cognitions and environmental factors on user behaviour. This research fills the gap.

Details

Data Technologies and Applications, vol. 52 no. 3
Type: Research Article
ISSN: 2514-9288

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Article
Publication date: 19 July 2011

Drew Gertner, Joanne Roberts and David Charles

This article seeks to explore the micro‐dimensions of knowledge transfer partnerships (KTPs) with the aim of developing an appreciation of the personal interactions that

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2997

Abstract

Purpose

This article seeks to explore the micro‐dimensions of knowledge transfer partnerships (KTPs) with the aim of developing an appreciation of the personal interactions that facilitate the success of these university‐industry collaborations.

Design/methodology/approach

Empirical evidence concerning the operation of three KTPs, collected through interviews with the key partners and the review of relevant documentary material, is analysed through the lens of the communities of practice approach to situated learning.

Findings

The analysis of three case studies provides evidence to support the value of conceptualising the process of knowledge transfer between universities and industry as one of learning taking place within communities in which the development of mutual engagement, joint enterprise and shared repertoires play important roles facilitating successful collaborations. Moreover, the analysis highlights the significance of the boundary spanning roles of the KTP partners in facilitating the knowledge transfer process through engagement in both the university and industry communities.

Research limitations/implications

By illuminating the dimensions of the inter‐personal interactions involved in the knowledge transfer process the CoPs analysis provides the foundations for recommendations to improve university‐industry KTPs, in particular, and, inter‐organisational knowledge transfer initiatives in general. A limitation of this research is its focus on the UK context. Moreover, given the exploratory nature of this study further research is required to verify the findings reported here.

Originality/value

The article makes an original empirical and conceptual contribution to understandings of university‐industry knowledge transfer collaborations.

Details

Journal of Knowledge Management, vol. 15 no. 4
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 24 May 2013

Kulthida Tuamsuk, Thongchai Phabu and Chollabhat Vongprasert

The purpose of this paper is to propose the knowledge management (KM) model of the Thai “One Tambon One Product” (OTOP) community business by investigating the KM

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2611

Abstract

Purpose

The purpose of this paper is to propose the knowledge management (KM) model of the Thai “One Tambon One Product” (OTOP) community business by investigating the KM practices of the selected five‐star OTOP businesses of Thailand and identifying the KM factors that affect the success of their businesses.

Design/methodology/approach

A qualitative research method was used. The research units were three groups of Thai OTOP Champions with a score of five stars who have become successful in community income building, with national renown and ethnic representations. The research had three phases. Phase 1 was the study of KM practices of top OTOP businesses and factors affecting their successes of these businesses. Data were collected by in‐depth interviews, focus groups, and participatory observations. The informants were the OTOP businesses' administrators, operating staff, and members. Phase 2 involved data analysis and synthesis using content analysis. Phase 3 consisted of the development of a KM model for top OTOP businesses based on the results of Phase 1 and KM theories. The model was confirmed via a seminar technique and expert knowledge.

Findings

The findings lead to proposal of a KM model for top successful Thai OTOP businesses, with the following components: KM processes propelling the process of OTOP business management, and KM success factors including leadership, organizational cultures, man, and knowledge/intellect.

Originality/value

This research has developed a KM model for community business, which is based on the practices of successful national businesses. Therefore it can be applied for the management of any OTOP business in Thailand.

Details

Journal of Knowledge Management, vol. 17 no. 3
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 1 December 2002

Mitsuru Kodama

This paper describes the importance of strategic community creation as a new management style. It verifies that video‐based information networks utilizing information and…

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1145

Abstract

This paper describes the importance of strategic community creation as a new management style. It verifies that video‐based information networks utilizing information and multimedia technologies enhance the quality of competencies and knowledge possessed by strategic communities, and it also verifies, through case studies, these networks are valid as organizational learning support systems within the strategic communities. Innovations in the area of veterinary medicine utilizing video‐based information networks over the past four years in Japan are taken as examples. This paper describes how knowledge and competencies within strategic communities comprising “industry, government, and academia” are enhanced, how the new virtual methods of telemedicine and distance learning are incorporated into the business process, and how “concepts of regionally linked cooperative bodies” are realized.

Details

Business Process Management Journal, vol. 8 no. 5
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 15 June 2012

Shuling Liao and En‐yi Chou

This study aims to examine the social capital and technical determinants of knowledge adoption intentions in virtual communities and to explore the differences between…

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1839

Abstract

Purpose

This study aims to examine the social capital and technical determinants of knowledge adoption intentions in virtual communities and to explore the differences between posters and lurkers.

Design/methodology/approach

An online survey was conducted with a sample of 318 virtual community participants for a structural equation model test.

Findings

The structural and cognitive social capital, peer influence, and perceived usefulness positively contribute to virtual community participants' attitudes and intentions toward knowledge adoption. Lurkers' attitudes are more influenced by network ties, reciprocity norms, shared vision, and perceived usefulness, whereas posters are more affected by social trust and shared language.

Research limitations/implications

The results produced in the Chinese context may not fully apply to other cultures.

Practical implications

Devising effective strategies to increase social capital and content value is crucial for fostering virtual community members' positive attitudes toward knowledge adoption.

Originality/value

This study is one of the first to combine and examine social capital and technology acceptance theories with regard to the knowledge adoption intentions of posters and lurkers in virtual communities.

Details

Online Information Review, vol. 36 no. 3
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 8 February 2016

Julie Ferguson

– This paper aims to analyze how the debate around knowledge management for development has evolved over a 14-year period.

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1012

Abstract

Purpose

This paper aims to analyze how the debate around knowledge management for development has evolved over a 14-year period.

Design/methodology/approach

The study was conducted in an inductive manner, seeking to identify key themes discussed on an online community on knowledge management for development. Analysis comprised observation of the online debate, as well as semantic (co-word) network analysis of a " big data " set, consisting of 14 years of email exchange. The results were verified with the members of the community in a focus group manner.

Findings

In terms of content, the knowledge management for development debate remains strongly engaged with actual development discourse, and it continues to be rather oriented toward tools and methods. In terms of learning, the community appears highly inclusive, and provides fertile ground for in-depth knowledge sharing, but shows less potential for innovative influences.

Research limitations/implications

The study contributes to literature on knowledge management in the non-profit sector by showing how heterogeneous communities in the development domain generate knowledge and shape discourse. More specifically, the paper contributes to knowledge management for development literature by providing a comprehensive overview of how the domain has evolved since its emergence. It also advances knowledge management by showing how inclusive networks can contribute to but also limit learning.

Practical/implications

The study is of use to knowledge management professionals by showing not only the benefits but also the limitations of inclusive knowledge-sharing networks.

Social/implications

The study provides important societal implications by showing which topics are most important to development practitioners, covering the period encompassed by the Millennium Goals.

Originality/value

The paper is the first to provide a comprehensive historical overview of the key topics on knowledge management for development, as engaged by the primary online community on this topic. It also introduces innovative methods for inductive analysis of big data.

Details

Journal of Knowledge Management, vol. 20 no. 1
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 1 December 2002

Jennifer E. Rowley

Customer knowledge is an important asset for all businesses. The rhetoric of e‐business emphasises the opportunities for knowing customers in the digital economy. This…

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5188

Abstract

Customer knowledge is an important asset for all businesses. The rhetoric of e‐business emphasises the opportunities for knowing customers in the digital economy. This article sets the context with a brief summary of the key characteristics of the knowledge management paradigm. This is used as a platform for the themes that form the core of this article: defining the knowledge that the organisation requires; knowledge tools and the relationships between data, information and knowledge; the role of customer communities in CKM; bounding and structuring organisational knowledge communities; ownership of knowledge assets; integrating customer knowledge across channels; and comparing customer knowledge management with customer relationship management. The overarching message of the article is that customer knowledge management is not just about data. Organisations need to develop strategies that enable them to capitalise on the dynamic integration of systems and people.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

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