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Article

Sanya Ojo

This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand.

Abstract

Purpose

This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand.

Design/methodology/approach

Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding.

Findings

Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors.

Practical implications

It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand.

Originality/value

The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.

Details

Qualitative Market Research: An International Journal, vol. 23 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Abstract

Details

Urban Transport and the Environment
Type: Book
ISBN: 978-0-08-047029-0

Abstract

Details

Urban Transport and the Environment
Type: Book
ISBN: 978-0-08-047029-0

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article

Sanja Kovačić, Nemanja Milenković, Iva Slivar and Milica Rancic

The purpose of this paper is to provide a suggestion for the research framework on tourists as target groups for planning city branding strategies with reference to…

Abstract

Purpose

The purpose of this paper is to provide a suggestion for the research framework on tourists as target groups for planning city branding strategies with reference to possible differences for tourists having a different country of origin. This framework was applied to analyze and compare the perception of Banja Luka city brand (Bosnia and Herzegovina) by four main target group by country of origin.

Design/methodology/approach

The suggested research framework combines qualitative generation of tourist’s city brand associations and brand personality with quantitative measurements of city brand perception (scale developed following the framework of Anholts’ (2006) City Brand Index adjusted to tourists as target groups).

Findings

The developed research framework was demonstrated in the example of Banja Luka main target groups. Three dimensions of city brand which largely coincide Anholt’s (2006) dimensions were extracted: tourist attractiveness, life standard and safe and pleasant atmosphere. Differences between analyzed countries were found in city brand perception, brand associations, brand personality, but also in all other analyzed categories.

Research limitations/implications

Possible limitation of the study is the fact that results were interpreted including both those who have visited Banja Luka and those who are not personally familiar with it.

Practical implications

Practical implications of research findings are demonstrated in form of branding suggestions focused on particular target groups.

Originality/value

The study suggests a research framework on tourists as target groups in the city branding process. Also, it contributes to a very scarce research on differences in city brand perception by target groups by country of origin, but also to the literature related to Banja Luka city brand and tourism development.

Details

International Journal of Tourism Cities, vol. 6 no. 2
Type: Research Article
ISSN: 2056-5607

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Article

Francisco Coronado

The purpose of this paper is to study the living conditions in ten capital cities in Latin America to propose indicators that could help to quantify the sustainability of…

Abstract

Purpose

The purpose of this paper is to study the living conditions in ten capital cities in Latin America to propose indicators that could help to quantify the sustainability of those capital cities, and its impact over the competitiveness of a country.

Design/methodology/approach

It is proposed a linear model summing the score of ten quantifiable indicators and according with the result categorize the capitals as “sustainable city,” “weak sustainability” and “threatened sustainability.”

Findings

There is a good relationship between the sustainability of the city and the competitiveness of the country. This is the case of Mexico City, Buenos Aires, Santiago, followed by Lima, La Paz and Bogotá a similar result to the rank obtained by Mckinsey Global Institute (2011a, b). It is found that the four capitals categorized as “sustainable” have the highest potable water production, but it was not define a direct correlation between a country’s competitiveness and the development of important medium-sized cities.

Research limitations/implications

Limited availability of comparable information for the capital cities.

Practical implications

The results identified the need to improve specific services and conditions of the inhabitants.

Social implications

The capital cities concentrate the majority of the population of the countries reaching one-third of the total in four out of the ten cities evaluated.

Originality/value

The study presents selected indicators not in use to classify the cities sustainability.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 15 no. 3
Type: Research Article
ISSN: 2042-5961

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Article

Kirankumar S. Momaya

The purpose of this paper is to analyze the patterns of location of key activities for break-out in corporate competitiveness. The key objective is to identify linkages…

Abstract

Purpose

The purpose of this paper is to analyze the patterns of location of key activities for break-out in corporate competitiveness. The key objective is to identify linkages that may exist among the location of corporate center activities, innovation capabilities and the break-out.

Design/methodology/approach

Patterns of location of corporate center across the world have been explored first, using sample data from Global 500. For the context of innovation and India, two polar locations were selected. The patterns in the growth of focal firms from the locations were evaluated using select competitiveness criteria such as revenues, profits and assets, based on data of a larger sample from Global 2000.

Findings

Findings support the view on “role of location with innovation clusters” such as Bangalore, particularly for competitiveness of born global firms. Surprisingly, Mumbai has increased its percentage share of contributions in terms of revenues and profits, indicating sustenance of cluster, entrepreneurial and other advantages.

Practical implications

Considering the enormous scope for enhancing contributions of emerging-country multinational enterprises to the world economy, decisions related to break-out in competitiveness are critical. Depending on strategic intent and the role of innovation and internationalization, firms can take better decisions related to the location of specific corporate activities to foster multinational enterprise (MNE) competitiveness.

Social implications

The findings may inspire key stakeholders to take decisions that enhance sustainability of city clusters and communities.

Originality/value

Analyzing the role of location of key corporate activities, for the phenomenon “break-out to higher stages of competitiveness”, is a unique contribution. These concepts and findings can be of high value to firms and MNEs thinking long term about location or relocation of corporate center activities, particularly for innovation.

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Article

Stuti Saxena and Tariq Ali Said Mansour Al-Tamimi

The study aims to underscore the initiatives taken by the Gulf Cooperation Council (GCC) countries in spearheading their drive towards creating “smart” cities.

Abstract

Purpose

The study aims to underscore the initiatives taken by the Gulf Cooperation Council (GCC) countries in spearheading their drive towards creating “smart” cities.

Design/methodology/approach

The study uses a qualitative approach by invoking documentary analysis supplemented by responses provided by 13 interviewees from public and private sector.

Findings

All the six GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates) are keen on building upon their infrastructure to push their “smart city” agenda which would go a long way in furthering the economic diversification objective of their region besides improving the quality of public services.

Originality/value

Hitherto, research has been focused on appreciating the “smart city” initiatives of developed countries; this study seeks to build upon the literature on “smart cities” by contextualizing the research setting in the developing countries. Second, the study shows that with the ongoing oil prices crisis in the GCC, the “smart city” initiatives of the countries are conceived as possible avenues of economic diversification and competitiveness.

Details

foresight, vol. 20 no. 3
Type: Research Article
ISSN: 1463-6689

Keywords

Content available
Article

Fabiana Gondim Mariutti and Janaina de Moura Engracia Giraldi

The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.

Abstract

Purpose

The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.

Design/methodology/approach

By interviewing international participants, this study was exploratory and interpretative; thematic analysis was performed for a broader understanding about place brand equity.

Findings

The Roadmap of Brand Equity is provided by proposing three “pathways” founded on core value drivers as “road signs” (potential influences or main variables of the value of a place brand), which are required to be strategically monitored and aligned to place branding activities to enhance the value of a city, region or country. Value drivers of place brand equity and the roadmap of place brand equity are proposed through the figures.

Research limitations/implications

A natural progression of this study is the investigation of place brand equity by applying statistical procedures for measuring places. Due to specific locations’ (often) unfavorable and threatening reputations worldwide, the key value-drivers (government initiatives, stakeholders' perceptions, residents’ engagement, news media, social media and real data indexes) are noted as influential partakers – either separated or combined – when analyzing their brand equity.

Practical implications

Both proposed archetypes suggest applications for several co-creators involved in public or private places, which can be beneficial for both emerging and non-emerging countries, regions or cities. Furthermore, both may be applied to the analysis of other places (e.g. universities, schools, museums, public squares, airports, hospitals, etc.).

Social implications

This study may inspire planning and actions for public policies, including private partnerships, government initiatives and practical endeavors.

Originality/value

This is one of the first studies to perform an analysis of brand equity of places under a qualitative approach and to propose strategical frameworks for both research and practice.

Details

RAUSP Management Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2531-0488

Keywords

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Article

Zhichao Fang, Xinhui Guo, Yang Yang, Zhongkai Yang, Qingchun Li, Zhigang Hu and Xianwen Wang

This study aims to analyse the geographical distribution of global research activities and to investigate the knowledge diffusion embodied in scientific papers.

Abstract

Purpose

This study aims to analyse the geographical distribution of global research activities and to investigate the knowledge diffusion embodied in scientific papers.

Design/methodology/approach

The geographical summary of Frontiers articles displays the number of visits and categorizes where the visitors hail from. This study uses the records of 23,798 articles published in 16 Frontiers journals from 2007 to 2015 to analyse the geographical distribution of article visits at both country and city levels. The process of knowledge diffusion is investigated on the basis of the different visiting patterns of new and old papers.

Findings

Most article visits are concentrated around major metropolitan areas and some high-tech clusters. The top “visiting countries” include both developed countries and developing countries, and the USA and China are two major players. Publishing cities dominate article visits for new papers; as time passes, there is diffusion from the publishing cities to a broader area.

Research limitations/implications

The data on visiting for open access articles may be generated from various repositories besides the publishers’ websites; these data are ignored, as they are not significant enough to have much influence. There is also a lack of a basic theory in the data processing of outliers in the data set. In addition, only static results are given in this paper, as the data were collected on one day, for one time. A longer time period is necessary to track the dynamic diffusion process of the observations.

Practical implications

Introduction of usage data will propose a novel way to analyse research activities and track knowledge diffusion.

Social implications

The visiting data of articles offer a new way to investigate research activities at the city level in a detailed and timely manner, for the geographical distribution of research activities and the research resource allocation of a specific country to be explored.

Originality/value

This study measured the research activities of scientific papers by examining the usage data. Compared with previous studies that focused on the geographical distribution of scientific activities using publication data, citation data and even altmetrics data, usage data are at the forefront of this research. Therefore, usage data offer a fresh perspective on methodology, providing more detailed and real-time information.

Details

The Electronic Library, vol. 35 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

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