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Article
Publication date: 18 December 2019

C. Min Han and Hyojin Nam

The purpose of this paper is to examine how consumer ethnocentrism (CET) and cosmopolitanism (COS) may affect Asian consumers’ perceptions of out-group countries and their…

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Abstract

Purpose

The purpose of this paper is to examine how consumer ethnocentrism (CET) and cosmopolitanism (COS) may affect Asian consumers’ perceptions of out-group countries and their products, doing so by examining similar vs dissimilar countries across countries of origin. Given the strong inter-country rivalries that exist among Asian countries, the authors propose two alternative hypotheses, drawing from social identity theory and realistic group conflict theory.

Design/methodology/approach

To test the hypotheses, the authors examine consumer perceptions of both Western countries (dissimilar out-groups) and Asian countries (similar out-groups) within China (Study 1). In addition, the authors investigate how CET and COS affect consumer perceptions of Asian countries in Japan and in non-Asian dissimilar countries, and compare the effects between the two regions (Study 2).

Findings

The findings indicate that CET shows greater negative effects on perceptions of a country and its products, when the country is from a similar out-group than when it is from a dissimilar one. On the other hand, COS showed equally strong positive effects among consumers for both similar and dissimilar out-group countries.

Research limitations/implications

The results suggest that Asian consumers feel a sense of intergroup rivalry with other Asian countries, and, as a result, exhibit a greater degree of ethnocentric biases toward these countries and their products than they do toward Western countries and products. Also, the results suggest that COS may transcend national differences and inter-country rivalries in consumer consumption tendencies.

Originality/value

The study examines inter-country similarities as a moderator of CET and COS effects, which has not been extensively researched in the past. In addition, the study discusses the concept of intergroup rivalry among neighboring countries and examines how it affects consumer perceptions of out-group countries and their products in Asia, where strong inter-country rivalries exist.

Details

International Marketing Review, vol. 37 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 16 August 2019

Lunyan Wang, Qing Xia, Huimin Li and Yongchao Cao

The fuzziness and complexity of evaluation information are common phenomenon in practical decision-making problem, interval neutrosophic sets (INSs) is a power tool to deal with…

Abstract

Purpose

The fuzziness and complexity of evaluation information are common phenomenon in practical decision-making problem, interval neutrosophic sets (INSs) is a power tool to deal with ambiguous information. Similarity measure plays an important role in judging the degree between ideal and each alternative in decision-making process, the purpose of this paper is to establish a multi-criteria decision-making method based on similarity measure under INSs.

Design/methodology/approach

Based on an extension of existing cosine similarity, this paper first introduces an improved cosine similarity measure between interval neutosophic numbers, which considers the degrees of the truth membership, the indeterminacy membership and the falsity membership of the evaluation values. And then a multi-criteria decision-making method is established based on the improved cosine similarity measure, in which the ordered weighted averaging (OWA) is adopted to aggregate the neutrosophic information related to each alternative. Finally, an example on supplier selection is given to illustrate the feasibility and practicality of the presented decision-making method.

Findings

In the whole process of research and practice, it was realized that the application field of the proposed similarity measure theory still should be expanded, and the development of interval number theory is one of further research direction.

Originality/value

The main contributions of this paper are as follows: this study presents an improved cosine similarity measure under INSs, in which the weights of the three independent components of an interval number are taken into account; OWA are adopted to aggregate the neutrosophic information related to each alternative; and a multi-criteria decision-making method using the proposed similarity is developed under INSs.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 12 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 11 July 2019

Manjula Wijewickrema, Vivien Petras and Naomal Dias

The purpose of this paper is to develop a journal recommender system, which compares the content similarities between a manuscript and the existing journal articles in two subject…

Abstract

Purpose

The purpose of this paper is to develop a journal recommender system, which compares the content similarities between a manuscript and the existing journal articles in two subject corpora (covering the social sciences and medicine). The study examines the appropriateness of three text similarity measures and the impact of numerous aspects of corpus documents on system performance.

Design/methodology/approach

Implemented three similarity measures one at a time on a journal recommender system with two separate journal corpora. Two distinct samples of test abstracts were classified and evaluated based on the normalized discounted cumulative gain.

Findings

The BM25 similarity measure outperforms both the cosine and unigram language similarity measures overall. The unigram language measure shows the lowest performance. The performance results are significantly different between each pair of similarity measures, while the BM25 and cosine similarity measures are moderately correlated. The cosine similarity achieves better performance for subjects with higher density of technical vocabulary and shorter corpus documents. Moreover, increasing the number of corpus journals in the domain of social sciences achieved better performance for cosine similarity and BM25.

Originality/value

This is the first work related to comparing the suitability of a number of string-based similarity measures with distinct corpora for journal recommender systems.

Details

The Electronic Library , vol. 37 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 25 April 2023

Atefeh Momeni, Mitra Pashootanizadeh and Marjan Kaedi

This study aims to determine the most similar set of recommendation books to the user selections in LibraryThing.

Abstract

Purpose

This study aims to determine the most similar set of recommendation books to the user selections in LibraryThing.

Design/methodology/approach

For this purpose, 30,000 tags related to History on the LibraryThing have been selected. Their tags and the tags of the related recommended books were extracted from three different recommendations sections on LibraryThing. Then, four similarity criteria of Jaccard coefficient, Cosine similarity, Dice coefficient and Pearson correlation coefficient were used to calculate the similarity between the tags. To determine the most similar recommended section, the best similarity criterion had to be determined first. So, a researcher-made questionnaire was provided to History experts.

Findings

The results showed that the Jaccard coefficient, with a frequency of 32.81, is the best similarity criterion from the point of view of History experts. Besides, the degree of similarity in LibraryThing recommendations section according to this criterion is equal to 0.256, in the section of books with similar library subjects and classifications is 0.163 and in the Member recommendations section is 0.152. Based on the findings of this study, the LibraryThing recommendations section has succeeded in introducing the most similar books to the selected book compared to the other two sections.

Originality/value

To the best of the authors’ knowledge, itis for the first time, three sections of LibraryThing recommendations are compared by four different similarity criteria to show which sections would be more beneficial for the user browsing. The results showed that machine recommendations work better than humans.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 1 February 2021

Narasimhulu K, Meena Abarna KT and Sivakumar B

The purpose of the paper is to study multiple viewpoints which are required to access the more informative similarity features among the tweets documents, which is useful for…

Abstract

Purpose

The purpose of the paper is to study multiple viewpoints which are required to access the more informative similarity features among the tweets documents, which is useful for achieving the robust tweets data clustering results.

Design/methodology/approach

Let “N” be the number of tweets documents for the topics extraction. Unwanted texts, punctuations and other symbols are removed, tokenization and stemming operations are performed in the initial tweets pre-processing step. Bag-of-features are determined for the tweets; later tweets are modelled with the obtained bag-of-features during the process of topics extraction. Approximation of topics features are extracted for every tweet document. These set of topics features of N documents are treated as multi-viewpoints. The key idea of the proposed work is to use multi-viewpoints in the similarity features computation. The following figure illustrates multi-viewpoints based cosine similarity computation of the five tweets documents (here N = 5) and corresponding documents are defined in projected space with five viewpoints, say, v1,v2, v3, v4, and v5. For example, similarity features between two documents (viewpoints v1, and v2) are computed concerning the other three multi-viewpoints (v3, v4, and v5), unlike a single viewpoint in traditional cosine metric.

Findings

Healthcare problems with tweets data. Topic models play a crucial role in the classification of health-related tweets with finding topics (or health clusters) instead of finding term frequency and inverse document frequency (TF–IDF) for unlabelled tweets.

Originality/value

Topic models play a crucial role in the classification of health-related tweets with finding topics (or health clusters) instead of finding TF-IDF for unlabelled tweets.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 14 no. 2
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 30 August 2011

Naoki Shibata, Yuya Kajikawa and Ichiro Sakata

This paper seeks to propose a method of discovering uncommercialized research fronts by comparing scientific papers and patents. A comparative study was performed to measure the

1062

Abstract

Purpose

This paper seeks to propose a method of discovering uncommercialized research fronts by comparing scientific papers and patents. A comparative study was performed to measure the semantic similarity between academic papers and patents in order to discover research fronts that do not correspond to any patents.

Design/methodology/approach

The authors compared structures of citation networks of scientific publications with those of patents by citation analysis and measured the similarity between sets of academic papers and sets of patents by natural language processing. After the documents (papers/patents) in each layer were categorized by a citation‐based method, the authors compared three semantic similarity measurements between a set of academic papers and a set of patents: Jaccard coefficient, cosine similarity of term frequency‐inverse document frequency (tfidf) vector, and cosine similarity of log‐tfidf vector. A case study was performed in solar cells.

Findings

As a result, the cosine similarity of tfidf was found to be the best way of discovering corresponding relationships.

Social implications

This proposed approach makes it possible to obtain candidates of unexplored research fronts, where academic researches exist but patents do not. This methodology can be immediately applied to support the decision making of R&D investment by both R&D managers in companies and policy makers in government.

Originality/value

This paper enables comparison of scientific outcomes and patents in more detail by citation analysis and natural language processing than previous studies which just count the direct linkage from patents to papers.

Article
Publication date: 28 October 2020

Adamu Garba, Shah Khalid, Irfan Ullah, Shah Khusro and Diyawu Mumin

There have been many challenges in crawling deep web by search engines due to their proprietary nature or dynamic content. Distributed Information Retrieval (DIR) tries to solve…

Abstract

Purpose

There have been many challenges in crawling deep web by search engines due to their proprietary nature or dynamic content. Distributed Information Retrieval (DIR) tries to solve these problems by providing a unified searchable interface to these databases. Since a DIR must search across many databases, selecting a specific database to search against the user query is challenging. The challenge can be solved if the past queries of the users are considered in selecting collections to search in combination with word embedding techniques. Combining these would aid the best performing collection selection method to speed up retrieval performance of DIR solutions.

Design/methodology/approach

The authors propose a collection selection model based on word embedding using Word2Vec approach that learns the similarity between the current and past queries. They used the cosine and transformed cosine similarity models in computing the similarities among queries. The experiment is conducted using three standard TREC testbeds created for federated search.

Findings

The results show significant improvements over the baseline models.

Originality/value

Although the lexical matching models for collection selection using similarity based on past queries exist, to the best our knowledge, the proposed work is the first of its kind that uses word embedding for collection selection by learning from past queries.

Details

Data Technologies and Applications, vol. 54 no. 5
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 15 August 2016

Shuhei Yamamoto, Kei Wakabayashi, Noriko Kando and Tetsuji Satoh

Many Twitter users post tweets that are related to their particular interests. Users can also collect information by following other users. One approach clarifies user interests…

Abstract

Purpose

Many Twitter users post tweets that are related to their particular interests. Users can also collect information by following other users. One approach clarifies user interests by tagging labels based on the users. A user tagging method is important to discover candidate users with similar interests. This paper aims to propose a new user tagging method using the posting time series data of the number of tweets.

Design/methodology/approach

Our hypothesis focuses on the relationship between a user’s interests and the posting times of tweets: as users have interests, they will post more tweets at the time when events occur compared with general times. The authors assume that hashtags are labeled tags to users and observe their occurrence counts in each timestamp. The authors extract burst timestamps using Kleinberg’s burst enumeration algorithm and estimate the burst levels. The authors manage the burst levels as term frequency in documents and calculate the score using typical methods such as cosine similarity, Naïve Bayes and term frequency (TF) in a document and inversed document frequency (IDF; TF-IDF).

Findings

From the sophisticated experimental evaluations, the authors demonstrate the high efficiency of the tagging method. Naïve Bayes and cosine similarity are particular suitable for the user tagging and tag score calculation tasks, respectively. Some users, whose hashtags were appropriately estimated by our methods, experienced higher the maximum value of the number of tweets than other users.

Originality/value

Many approaches estimate user interest based on the terms in tweets and apply such graph theory as following networks. The authors propose a new estimation method that uses the time series data of the number of tweets. The merits to estimating user interest using the time series data do not depend on language and can decrease the calculation costs compared with the above-mentioned approaches because the number of features is fewer.

Details

International Journal of Web Information Systems, vol. 12 no. 3
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 24 June 2024

Qingting Wei, Xing Liu, Daming Xian, Jianfeng Xu, Lan Liu and Shiyang Long

The collaborative filtering algorithm is a classical and widely used approach in product recommendation systems. However, the existing algorithms rely mostly on common ratings of…

Abstract

Purpose

The collaborative filtering algorithm is a classical and widely used approach in product recommendation systems. However, the existing algorithms rely mostly on common ratings of items and do not consider temporal information about items or user interests. To solve this problem, this study proposes a new user-item composite filtering (UICF) recommendation framework by leveraging temporal semantics.

Design/methodology/approach

The UICF framework fully utilizes the time information of item ratings for measuring the similarity of items and takes into account the short-term and long-term interest decay for computing users’ latest interest degrees. For an item to be probably recommended to a user, the interest degrees of the user on all the historically rated items are weighted by their similarities with the item to be recommended and then added up to predict the recommendation degree.

Findings

Comprehensive experiments on the MovieLens and KuaiRec datasets for user movie recommendation were conducted to evaluate the performance of the proposed UICF framework. Experimental results show that the UICF outperformed three well-known recommendation algorithms Item-Based Collaborative Filtering (IBCF), User-Based Collaborative Filtering (UBCF) and User-Popularity Composite Filtering (UPCF) in the root mean square error (RMSE), mean absolute error (MAE) and F1 metrics, especially yielding an average decrease of 11.9% in MAE.

Originality/value

A UICF recommendation framework is proposed that combines a time-aware item similarity model and a time-wise user interest degree model. It overcomes the limitations of common rating items and utilizes temporal information in item ratings and user interests effectively, resulting in more accurate and personalized recommendations.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 17 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 4 June 2024

Rajalakshmi Sivanaiah, Mirnalinee T T and Sakaya Milton R

The increasing popularity of music streaming services also increases the need to customize the services for each user to attract and retain customers. Most of the music streaming…

Abstract

Purpose

The increasing popularity of music streaming services also increases the need to customize the services for each user to attract and retain customers. Most of the music streaming services will not have explicit ratings for songs; they will have only implicit feedback data, i.e user listening history. For efficient music recommendation, the preferences of the users have to be infered, which is a challenging task.

Design/methodology/approach

Preferences of the users can be identified from the users' listening history. In this paper, a hybrid music recommendation system is proposed that infers features from user's implicit feedback and uses the hybrid of content-based and collaborative filtering method to recommend songs. A Content Boosted K-Nearest Neighbours (CBKNN) filtering technique was proposed, which used the users' listening history, popularity of songs, song features, and songs of similar interested users for recommending songs. The song features are taken as content features. Song Frequency–Inverse Popularity Frequency (SF-IPF) metric is proposed to find the similarity among the neighbours in collaborative filtering. Million Song Dataset and Echo Nest Taste Profile Subset are used as data sets.

Findings

The proposed CBKNN technique with SF-IPF similarity measure to identify similar interest neighbours performs better than other machine learning techniques like linear regression, decision trees, random forest, support vector machines, XGboost and Adaboost. The performance of proposed SF-IPF was tested with other similarity metrics like Pearson and Cosine similarity measures, in which SF-IPF results in better performance.

Originality/value

This method was devised to infer the user preferences from the implicit feedback data and it is converted as rating preferences. The importance of adding content features with collaborative information is analysed in hybrid filtering. A new similarity metric SF-IPF is formulated to identify the similarity between the users in collaborative filtering.

Details

Data Technologies and Applications, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9288

Keywords

1 – 10 of over 1000