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The purpose of this paper is to examine the influence of corporate logo in organisations’ development of corporate e-communication.

This research model was designed based on previous studies on corporate logo, its antecedents on e-communication, corporate image and corporate reputation. Online survey was conducted for consumers and followers of the shopping social networking platforms (Facebook and Twitter) in Colombia.

Taking into account previous corporate constructs theories, the authors propose a new conceptual framework to explain how corporate e-communication interacts within an organisation’s structure and also to show that the consumer’s interaction in corporate e-communication platforms is based on the corporate logo perception held by consumers; as a consequence, the corporate reputation is affected.

This study contributes to the understanding and expansion of the organisation’s structure by introducing a new corporate construct, named “corporate e-communication”, defined as the digital interaction that an organisation has with its stakeholders; it involves everything it says, shows and does. However, there are a few other areas of concern with regard to consequences related to corporate image and corporate reputation, particularly in Colombian retail setting.

The purpose of this paper is to attempt to examine how corporate identity (one of the elements of Balmer's 6Cs of corporate marketing) could be better understood, whilst also addressing how the deconstruction of one of the other elements (i.e. communications: corporate advertising) could provide deeper insight into what corporate identity truly means.

This paper examines various theoretical approaches which have compartmentalised the meaning of corporate identity. It also highlights how these compartments interrelate. The paper introduces the semiotic method and illustrates how this method could deconstruct firms' perception of corporate identity.

Two conceptual models and a semiotic method process were contributed. The first model reveals three main constructs of corporate identity, namely symbolism, behaviour, and corporate communications, and the second model reveals the corporate personality construct. The semiotic method reveals the positioning of corporate identity as a corporate personality construct.

This paper provides a better understanding of the meaning of corporate identity by developing two conceptual models and a semiotic method. The conceptual models provide an analysis of how various theoretical approaches which have compartmentalised the meaning of corporate identity interrelate. The semiotic method provides a stage‐by‐stage process of how a firm's perception of corporate identity is deconstructed. The conceptual models and the semiotic method give a better understanding of the meaning of corporate identity.

The purpose of this paper is to demonstrate how language workers' perceived organisational distances and professional constellations affect their assessment of a language initiative and thereby underline the importance of micro‐level factors to the implementation of a corporate policy.

An exploratory study based on qualitative research interviews.

Language workers' different experiences are explained with reference to respondents' organisational position, work function, and role in the language initiative. This highlights a lack of consensus between respondents from corporate communications, branding and management and those representing production and development units.

The focus is exclusively on language workers at the principal site of a Danish multinational. New research is required to apply the findings to other sites or professional groupings.

The research is useful in highlighting the need to establish an alliance between the language policy makers and organisational knowledge‐brokers prior to the process of implementing a language strategy.

The study develops an analytical framework which combines respondents' organisational function with their position in social space. This helps to identify micro‐level influences on members' behaviour and can be extended to incorporate new themes.

This study aims to conceptualise and empirically examine how blog users engage with the sponsored posts on consumer-generated content, specifically blogs.

This paper empirically tested the proposed hypotheses using the structural equation modelling using a sample of 399 blog users.

The need for cognition, perceived interactivity and perceived credibility of blogs has been found to directly influence consumers’ attitude towards blogs. Innovativeness has been found to have a weak negative link with the attitude towards blogs. Blog users were more favourable towards the sponsored posts if the blogs were more interactive. Attitude towards blogs has been found to mediate the relationship between users’ perceived interactivity and their avoidance of the sponsored posts and also between perceived credibility and avoidance of the sponsored posts on blogs. The most significant finding of this study is that the positive attitude towards a blog results in a higher avoidance of the sponsored posts.

This study focuses on the sponsored posts on blogs. It does not look at other forms of advertising on blogs such as banner ads, or other forms of consumer-generated content.

Marketers and bloggers should carefully consider the suitability of the sponsored posts on blogs as they risk alienating the regular users of the blogs. Sponsored posts which are perceived as honest reviews (as opposed to paid advertorials) might be more acceptable to blog users.

This study highlights the importance of credibility of bloggers to blog users. There are some serious ethical issues related to the sponsored posts which have not been discussed here but need to be examined further.

This study represents one of the first attempts to conceptualise and empirically examine how blog users engage with customer-generated advertising – sponsored posts. It contributes to marketing literature by enhancing the understanding of how consumers perceive consumer-generated content and more specifically, with regard to consumer attitudes towards online consumer-generated advertising. This study enhances the theoretical and empirical knowledge on how consumers react to advertisements on social media, with important suggestions for future research and implications for practitioners.

This study aims to examine the current state of mission and vision statements on the company websites of fast-growing Malaysian and Singaporean small- and medium-sized enterprises (SMEs) and analyze how these attributes are functionally used to build a distinct digital organizational identity.

The content analysis method was used to examine the similarities and differences among 170 Malaysian and Singaporean-selected SMEs based on Aaker’s five brand personality scales.

The findings demonstrated that there were explicit discrepancies between Malaysian and Singaporean SMEs in the applications of brand personality attributes. The findings also identified an increase in communicating mission and vision statements on the websites of both Malaysian and Singaporean SMEs. This emphasizes the need for Malaysian and Singaporean companies to intensify their efforts to develop a notable digital organizational identity.

This study endeavors to provide novel insights into the digital communication practices of SMEs in building digital organization identity based on brand personality elements. Therefore, this study theoretically advances Aaker’s brand personality framework by incorporating digital organizational identity as a concept of Aaker’s brand personality from the SME perspective. This study contributes to the organizational identity literature by highlighting the need for these SMEs to integrate brand personality dimensions to compete with leading global companies.

The findings indicate that managers of SMEs can develop a unique digital organizational identity by communicating their vision and mission statements on their websites as a strategic asset for sustaining corporate reputation.

To date, little is known about the inevitable adaptation and application of communication that occurs when using digital means to develop a digital organizational identity. To the best of the authors’ knowledge, this is the first study to establish how Asian SMEs communicate their unique brand personality through websites to build their digital organizational identity.

The purpose of this paper is to focus on studying the impact of collaborative technologies on firm performance. The methodology used analyzes the influence of collaborative technologies not only directly but through an intermediary variable. This variable represents different intranet use orientations (e‐information, e‐communication and e‐transaction).

A structured questionnaire consisting of close‐ended questions was developed. Face‐to‐face surveys were conducted on a sample comprising 310 Spanish firms in May 2005. Research hypotheses were tested through ANOVA and hierarchical regression analyses.

Empirical results show that distinct collaborative technologies are associated with different intranet use orientations and demonstrate there is a positive relationship between e‐information and organizational performance. That is, the use of collaborative technologies with an informational orientation contributes to increased organizational performance. In addition, the existence of complementarities between e‐information and e‐communication were found. Thus, firms using collaborative technologies for e‐information in conjunction with e‐communication achieve better performance. The collaborative technology that has the greatest impact on firm performance is in fact the less employed.

This study confirms collaborative technologies are oriented to different, but compatible, uses. However, only certain uses present complementarities and have a direct impact on firm performance.

This paper aims to describe current moves by the securities industry toward e‐consent and e‐delivery of prospectuses and other financial communications.

The paper discusses the costs of the current paper‐based approach to investor disclosure, the growing use of the web by investors, and the potential savings from e‐communications and recommends best practices for persuading investors to provide e‐consent and accept e‐delivery.

There is consensus that the current paper‐based approach to investor disclosure is too costly, cumbersome, and complex. Getting investors to cross over to the internet to accept e‐delivery requires an e‐marketing communications strategy personalized to each company and its demographics.

With a strong e‐communications program, a mutual fund can meet the needs of today's online investors, reap significant bottom‐line benefits, and achieve greater environmental responsibility.

The paper makes a strong argument for e‐communications, documents the cost savings that can be realized, and recommends implementation steps.

This paper aims to examine the effects of market orientation and organizational learning on individual e‐business adoption functions and firm performance in the context of Chinese firms.

A cross‐sectional design was adopted for the study, whereby a sample of companies was selected from the province of Sichuan, China. The questionnaire was distributed via a personally administered method to senior managers. Partial least squares was used for analysing the data.

It was found that market orientation affected e‐order‐taking, whereas organizational learning affected e‐communication, e‐procurement and internal administration through e‐business technologies, and firm performance. Whilst market orientation was found only to effect e‐order‐taking and e‐communication was found to have a positive influence on firm performance.

A limitation of the study is the sample size and obtaining the convenience sample from one province in China. A larger size and broader representation of provinces in China will be a direction for future research.

The findings of this study highlight the need for creating an internal organizational culture, which facilitates the adoption of e‐business technologies. Specifically, they should develop capabilities such as organizational learning and market orientation prior to the adoption of e‐business technologies.

The contribution of the study is that the findings provide insight into e‐business adoption in China from a resource‐based perspective.

This paper aims to explore the phenomenon of ribbon-cutting ceremonies for new overseas subsidiaries and demonstrates the possibility of modifying such ceremonies to place greater emphasis on intra-organizational communications.

This is a careful study of 200 videos on 73 ribbon-cutting ceremonies in Russia between 2012 and 2018.

Under the current prevalent design, ribbon-cutting ceremonies mostly entail inter-organizational communication, i.e. communication between foreign investors and representatives of the authorities of the host country. Meanwhile, in addition to the standard ribbon-cutting ceremonies, it is observed that several videos on intra-organizational communication, i.e. pseudoformal meetings between the team from the corporate headquarters and employees of a newly built factory. During such meetings, top corporate executives express the importance of the factory vis-à-vis the future of the whole corporation, state their expectations for the further development of the factory’s production facilities, postulate the desired working atmosphere in the factory and appeal for the commitment and assistance of the employees in safeguarding the future of the investment.

The findings provide a basis for a broader discussion on the role of ribbon-cutting ceremonies as staged large-scale events organized by firms to articulate, highlight, disseminate, rationalize, as well as mobilize internal and external support for their strategy.